Research Explorer

Your browser does not support JavaScript or JavaScript is not enabled. Without JavaScript some functions of this webapplication may be disabled or cause error messages. To enable JavaScript, please consult the manual of your browser or contact your system administrator.

Project

IWT SBO 130008: AdLit: Advertising Literacy in a New Media Environment: Investigating Minor's Persuasion Knowledge in Relation to New Advertising Formats.

Outputs and Outcomes

Publications

Adolescents’ advertising literacy and privacy protection strategies in the context of targeted advertising on social networking sites : implications for regulation

Brahim ZaroualiValerie VerdoodtMichel WalraveKarolien PoelsKoen PonnetEva Lievens

A2 Journal Article in YOUNG CONSUMERS

Taking children's advertising literacy to a higher level : a multilevel analysis exploring the influence of parents, peers, and teachers

Pieter De PauwVeroline CaubergheLiselot Hudders

A1 Journal Article in COMMUNICATION RESEARCH

Considering children’s advertising literacy from a methodological point of view : past practices and future recommendations

Brahim ZaroualiPieter De PauwKoen PonnetMichel WalraveKarolien PoelsVeroline CaubergheLiselot Hudders

A2 Journal Article in JOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING

"Now you see me!" Enhancing advertising literacy in primary and secondary education

Britt AdamsTammy SchellensMartin Valcke

Children's advertising literacy : empowering children to cope with advertising. A multiperspective inquiry into children's abilities to critically process contemporary advertising

Pieter De PauwLiselot HuddersVeroline Cauberghe

From persuasive messages to tactics : exploring children’s knowledge and judgement of new advertising formats

Pieter De PauwRalf De WolfLiselot HuddersVeroline Cauberghe

A1 Journal Article in NEW MEDIA & SOCIETY

Pre-service teachers as designers? A case study in the context of advertising literacy education.

Britt AdamsTammy SchellensMartin Valcke

Targeting children with personalised advertising : how to reconcile the (best) interests of children & advertisers

Targeting children with personalised advertising : how to reconcile the (best) interests of children and advertisers

Valerie VerdoodtEva Lievens

Bookchapter in Data protection and privacy under pressure : transatlantic tensions, EU surveillance, and big data

Children’s advertising literacy in the digital environment

Enhancing trust in the internet through transparency & co-creation

The General Data Protection Regulation and children’s rights: questions and answers for legislators, DPAs, industry, education, stakeholders and civil society. Roundtable Report.

Ingrida MilkaiteValerie VerdoodtHans MartensEva Lievens

Taking advertising literacy to a higher level : an exploratory multilevel analysis of children's advertising literacy

Pieter De PauwVeroline CaubergheLiselot Hudders

From persuasive messages to tactics : exploring children’s knowledge and judgment of new advertising formats

Pieter De PauwRalf De WolfLiselot HuddersVeroline Cauberghe

Promoting adolescents' moral advertising literacy in secondary education

Britt AdamsTammy SchellensMartin Valcke

A1 Journal Article in COMUNICAR

Enuresis : practical guidelines for primary care

Johan Vande WalleSören RittigSerdar TekgülPaul AustinStephen Shei-Dei YangPédro-José LopezCharlotte Van Herzeele

Editorial material

The Role of Children’s Rights in Regulating New Advertising Techniques

Valerie VerdoodtEva Lievens

Toying with children's emotions, the new game in town? The legality of advergames in the EU

Valerie VerdoodtDamian CliffordEva Lievens

A1 Journal Article in COMPUTER LAW & SECURITY REVIEW

Improving adolescents' advertising literacy through education : the perceptions of secondary education teachers.

Britt AdamsTammy SchellensMartin Valcke