Research Explorer

Project

IWT SBO 130008: AdLit: Advertising Literacy in a New Media Environment: Investigating Minor's Persuasion Knowledge in Relation to New Advertising Formats.
Acronym
IWT SBO 130008
Code
179J23A14
Duration
01 September 2014 → 31 August 2018
Funding
Regional and community funding: various
Research disciplines
  • Social sciences
    • Communication sciences
    • Journalism and professional writing
    • Media studies
    • Other media and communications
Keywords
persuasion knowledge new advertising formats
 
Project description

The main goal of the AdLit project is to investigate how we can empower children and youth to cope with advertising, so that they can grow up to be critical, informed consumers who make their own conscious choices in today’s new media environment.