Code
01D25808
Duration
01 October 2008 → 01 February 2012
Funding
Regional and community funding: Special Research Fund
Promotor
Research disciplines
-
Social sciences
- Marketing
Keywords
green consumer behavior
consumer ethics
consumer behaviour
Project description
The question 'how to incite consumers to a more conscious way of consuming' is very actual. Behavior inconsistency is hereby a big problem. Consumer ethics and green consumer behavior both conducted research about possible explanatory variables for a behavioral change among consumers, but developed quite separately. The aim of this research project is to meaningfully integrate theories and models from both areas.