Project

Moderators of the question - behaviour effect

Duration
01 October 2007 → 30 September 2011
Funding
Regional and community funding: Special Research Fund, Research Foundation - Flanders (FWO)
Research disciplines
  • Social sciences
    • Marketing
Keywords
self-prediction intention question-behaviour effect
 
Project description

Making a self-prediction concerning social normative behavior significantly increases the chance of engaging in this behavior. Answering an intention question may also have an influence on subsequent behavior. In order to get to a better understanding of this question-behavior effect the variables that moderate this effect will be investigated.