Research Explorer

Project

Promoting healthy, sustainable, and ethical consumption via persuasive messages
Code
01N12719
Duration
15 April 2019 → 31 December 2026
Funding
Regional and community funding: Special Research Fund
Research disciplines
  • Social sciences
    • Consumer psychology
    • Motivation and emotion
    • Consumer behaviour
Keywords
Consumer behavior Appraisal theory Self-agency Coping potential Emotions Action tendencies Persuasion Nudging
 
Project description
 

To encourage the individual consumer to adopt a healthy and sustainable lifestyle, policy makers often rely on large-scale media campaigns. The aim of this research project is to identify the essential ingredients of the persuasive message that produces effective behavioral change. Modern insights from learning psychology and emotion theory serve as the basis for this empirical analysis.