Code
01N12719
Duration
15 April 2019 → 31 December 2026
Funding
Regional and community funding: Special Research Fund
Promotor
Research disciplines
-
Social sciences
- Consumer psychology
- Motivation and emotion
- Consumer behaviour
Keywords
Consumer behavior
Appraisal theory
Self-agency
Coping potential
Emotions
Action tendencies
Persuasion
Nudging
Project description