Project

New direction in research on the acquisition and generation of attitudes

Duration
01 January 2009 → Ongoing
Funding
Regional and community funding: Special Research Fund
Research disciplines
  • Social sciences
    • Animal experimental and comparative psychology
    • Applied psychology
    • Human experimental psychology
    • Social psychology
Keywords
experimental psychopathology evaluative conditioning automatic stimulus evaluation attitudes
 
Project description

To understand, predict, and influence human behavior, it is important to know how explicit and implicit attitudes are formed, represented, and activated, and how they influence behavior and thinking. The aim of this project is to gain new insight in these issues by testing three innovations of the dual process approach.