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Project
Children as advertising vehicle: A legal and communication science analysis of the phenomenon of ‘kidsfluencers’
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Project Team
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Outputs and Outcomes
Publications
Cute but concerning : investigating the impact of portraying children in momfluencer content on engagement, advertising value and advertising effectiveness
Elisabeth Van den Abeele
Emma Beuckels
Liselot Hudders
Ini Vanwesenbeeck
A1
Journal Article
in
INTERNATIONAL JOURNAL OF ADVERTISING
2025
Managing authenticity in a kidfluencers’ world : a qualitative study with kidfluencers and their parents
Elisabeth Van den Abeele
Liselot Hudders
Ini Vanwesenbeeck
A1
Journal Article
in
NEW MEDIA & SOCIETY
2025