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Project
The backfire effect of product assortment structure and size on consumers’ healthy grocery choices
Information
Project Team
Outputs and Outcomes
Promotor
Maggie Geuens
Department of Marketing, Innovation and Organisation
Maggie Geuens
Department of Marketing (until 30 September 2018)
Copromotor
Iris Vermeir
Department of Marketing (until 30 September 2018)
Iris Vermeir
Department of Marketing, Innovation and Organisation
