Code
01D07318
Duration
01 October 2018 → 30 September 2022
Funding
Regional and community funding: Special Research Fund
Promotor
Fellow
Research disciplines
-
Humanities and the arts
- Language studies not elsewhere classified
- Linguistics not elsewhere classified
- Theory and methodology of linguistics not elsewhere classified
- Other languages and literary studies not elsewhere classified
Keywords
perception-analysis
accommodation
Substandard language variation
Dutch
Quantitative
Surveys
Contemporary
Belgium
Linguistics
Communication
Project description
Via corpus-based analysis and experimental research we investigate the presence and impact of substandard language characteristics (old and new vernaculars) in public positive and negative consumer comments and company responses on social media. We also investigate the effect of company accommodation in these contexts, taking into account the polarity of the message and the actual language characteristics.