Research Explorer

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Project

Consumer lab

Outputs and Outcomes

Code

01B01808

Duration

01 January 2009 → 31 December 2010

Funding

Regional and community funding: Special Research Fund

Promotor

Mario Pandelaere

Research disciplines

Social sciences
- Social behaviour and social action
- Consumer behaviour

Keywords

eye movements consumer behaviour attitudes electromyography (EMG) GSR physiological responses

Project description

Current project aims to develop a lab for consumer psychology that is suited to register physiological responses and eye movements. Those types of data are important to gain a deeper insight in the processes that underly consumers' information processing, attitude formation and choice behavior than may be gained from measures at a single point in the process.

English

Dutch

English

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