Dodona (dodona.ugent.be) is an intelligent tutoring system that has so far been used by 45,000 learners from educational and research institutions in Flanders (Belgium) and the Netherlands to acquire digital skills related to programming, statistics and data science. Learning these 21st century skills is an important driver for future digital transformations in companies and governmental institutions.  With this IOF-ConcepTT project we want to conduct a market research and prepare a business plan for the creation of an autonomous entity that will develop commercial Software as a Service (SaaS) services around Dodona that focus on international and business markets. By doing so, we want to enable the exploration of commercial opportunities that cannot properly thrive within an academic setting, and permanently embed further research and development related to Dodona and digital skills learning.