Project

Recruiting human capital: New directions in word-of-mouth research

Code
01N02815
Duration
01 January 2015 → 30 September 2021
Funding
Regional and community funding: Special Research Fund
Research disciplines
  • Social sciences
    • Human resource management
    • Organisational management
Keywords
Recruitment Word-of-mouth communication
 
Project description

This project aims to break new ground regarding our understanding of word-of-mouth as a recruitment source by examining (1) what motivates people to spread word-of-mouth and how word-of-mouth can be stimulated by organizational recruitment practices, (2) the conditions under which word-of-mouth is most influential, and (3) the processes through which word-of-mouth exerts its effects on pre-hire and post-hire recruitment outcomes.