EU beekeepers produce 200 000 tonnes of honey each year. However, this is not enough to cover demand in the EU market. Advances in digitalisation and innovation can help promote beekeeping. In this context, the EU-funded B-THENET project will implement a multi-actor approach to make the EU beekeeping sector more economically viable and sustainable. The approach will involve the entire sustainable agriculture sector in collecting, categorising and helping select best practices and applicable research findings, using a bottom-up methodology. For instance, practices that meet beekeepers’ needs will be selected, shared and customised in a public platform and 13 national sub-networks. The project will consider territorial differences and adapt tailored and validated practices. B-THENET will map out the channels most consulted by beekeepers in a platform available in 15 EU languages.