Project

Unintended effects of marketing on regulatory focus and associated consequences.

Duration
01 January 2009 → 31 December 2014
Funding
Research Foundation - Flanders (FWO)
Research disciplines
  • Social sciences
    • Marketing
Keywords
well-being marketing regulatory focus
 
Project description

Drawing on regulatory focus theory (Higgins, 1998), current project investigates how certain marketing practices may lead to changes in chronic regulatory focus. In addition, it is investigated how such changes in chronic focus may affect well-being both at a personal level as at a societal level.