Time-inconsistent choices in today’s society and market place: How emerging trends and developments affect consumers’ food choices.

01 October 2014 → 30 September 2018
Regional and community funding: Special Research Fund, Research Foundation - Flanders (FWO)
Research disciplines
  • Social sciences
    • Business administration and accounting
    • Management
    • Marketing
time-inconsistent (food) choices
Project description

In light of the enduring proliferation of obesity in today’s society, this project aims to explore how emerging developments within our society and market place affect consumers’ food choices between healthy and unhealthy foods. Four such contemporary developments are addressed:

(1) Shift towards online shopping channels
(2) An in-store retail trend
(3) Upswinging consumer suspicion
(4) Increased exposure to luxury