Research Explorer

Project

BOF-ZAP professorship in consumer behavior
Code
01Z07308
Duration
01 October 2008 → 30 September 2018
Funding
Regional and community funding: Special Research Fund
Research disciplines
  • Social sciences
    • Applied psychology
    • Social psychology
    • Marketing
Keywords
regulatory focus freedom of choice consumer behavior luxury
 
Project description
A BOF-ZAP professorship granted by the Special Research Fund is a primarily research-oriented position and is made available for excellent researchers with a high-quality research programme.