In the current project, it will be investigated whether exposure to an abundant number of choices in a host of life areas and exposure to images of luxury lead to a promotion focus. In addition, various (potentially) harmful effects of an (induced) promotion focus for self and society will be investigated.
- Current project investigates whether status aspirations elicit a quantitative mindset that is characterized by a preference for numerical information. In addition, it investigates potential consequences of such preference for numerical information for consumer decisions making, choice and consumption enjoyment, especially of experimental consumption.