Consequences of positional concerns and conspicuous consumption

01 May 2010 → 28 February 2015
Regional and community funding: Special Research Fund
Research disciplines
  • Social sciences
    • Social psychology
    • Marketing
status self-esteem conspicuous consumption social comparison
Project description

Current project tests two potential consequences of a strong positional concern (concern about one's status), namely 1) that it induces a competitive mindset and 2) that it increases the interest in and impact of quantitative product information. In addition, it is investigated whether conspicuous consumption has a positive effect on self-esteem.