Project

For better or worse? The effect of optimism on decision making

Duration
01 October 2010 → 30 September 2012
Funding
Regional and community funding: Special Research Fund
Research disciplines
  • Social sciences
    • Marketing
Keywords
service marketing pessimism optimism gambling cognitive reflection
 
Project description

This project studies the effect of dispositional optimism in decision making. Three research questions will be addressed. First it will be investigated whether optimists rely more on their intuition in complex decision tasks. Second, I will investigate whether their heightened sense of control may lead optimists to make less optimal choices in gambling situations. Finally optimism and service marketing will be addressed.