Research Explorer

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Project

For better or worse? The effect of optimism on decision making

Outputs and Outcomes

Code

01D42410

Duration

01 October 2010 → 30 September 2012

Funding

Regional and community funding: Special Research Fund

Promotor

Mario Pandelaere

Research disciplines

Social sciences
- Marketing

Keywords

service marketing pessimism optimism gambling cognitive reflection

Project description

This project studies the effect of dispositional optimism in decision making. Three research questions will be addressed. First it will be investigated whether optimists rely more on their intuition in complex decision tasks. Second, I will investigate whether their heightened sense of control may lead optimists to make less optimal choices in gambling situations. Finally optimism and service marketing will be addressed.

English

Dutch

English

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