The Social and Economic Geography (SEG) Research group at the Department of Geography of Ghent University focuses on three research pillars: travel behaviour analysis and city logistics urban geography and world city formation territorial organisation and spatial planning Within MOBI-MIX, the SEG research group will mainly focus on the making of 5 reports for the 5 public authorities showing the potential impact of different Shared Mobility- and MaaS solutions for their different geographical areas and target groups. Furthermore, it will provide multiple insight reports related to multiple modes cities are willing to implement (e.g. MaaS insight report and carsharing report). UGent will analyse as well when citizens opt for shared transport modes in urban MaaS contexts. What makes people switch from their private car to a shared option? How to make shared mobility solutions more attractive to end-users? The aim is to give cities an increased understanding of which mobility solutions are suitable for their local environment and behavioural needs.