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Project
De dobbelstenen van liefdadigheid werpen. De rol van consumenten legitimiteit in de reacties van consumenten op cause marketinginitiatieven van gokbedrijven
Information
Project Team
Organisations
Outputs & Impact
Publications & research data ( 5 )
Wagers of goodwill : the impact of cause marketing on consumer legitimacy for gambling companies : an abstract
Steffi De Jans
Liselot Hudders
Marla Stafford
C3
Conferentie
2025
Exploring the potential of evaluative conditioning to alter attitudes towards gambling : a longitudinal study
Serena D'Hooge
Steffi De Jans
A1
Artikel in een tijdschrift
in
INTERNATIONAL JOURNAL OF ADVERTISING
2025
Pedaling partnerships : exploring the influence of gambling companies as cycling team name sponsors on cycling fans
Bram Hartmann
Steffi De Jans
Bram Constandt
Liselot Hudders
A1
Artikel in een tijdschrift
in
ADDICTION RESEARCH & THEORY
2025
Shaping the odds : gambling communication normalized betting and fostered illusions of control during EURO 2024
Katho Jacobs
Bram Hartmann
Bram Constandt
Liselot Hudders
Steffi De Jans
A1
Artikel in een tijdschrift
in
HEALTH PROMOTION INTERNATIONAL
2025
Wagers of goodwill : the impact of cause marketing on consumer legitimacy for gambling companies
Steffi De Jans
Liselot Hudders
Marla Stafford
C3
Conferentie
2024
Activities ( 0 )
Results
Impact narratives ( 1 )
Gambling
Area(s):
Political, Social
Patents ( 0 )