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Project
Towards a Kid-Centric, Dynamic and Hybrid Theory of Consumer Socialization to Understand the Dynamics and Implications of the Kidfluencer Phenomenon.
Information
Project Team
Organisations
Outputs & Impact
Publications & research data ( 1 )
Capturing Attention: Understanding the Dynamics of Interactive Advertising to Engage Generation Alpha
Liselot Hudders
U
Journal Article
in
Journal of Interactive Advertising
2025
Activities ( 0 )
Results
Impact narratives ( 1 )
Online: sharenting and kidfluencing
Area(s):
Cultural, Social
Patents ( 0 )