Research Explorer

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Onderzoeker

Tina Tessitore

Prijzen & Erkenningen

15 Resultaten

2024

Can you feel the advertisement tonight? The effect of ASMR cues in video advertising on purchase intention

Laura De KerpelAnneleen Van KerckhoveTina Tessitore

A1 Artikel in een tijdschrift in INTERNATIONAL JOURNAL OF ADVERTISING

Oops! Sorry, my bad : how apologizing for trivial mistakes in direct email campaigns leads to positive customer evaluations

Laura De KerpelAnneleen Van KerckhoveTina Tessitore

A1 Artikel in een tijdschrift in INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

2023

Blue for forest, red for tree, how color temperature changes what we see

Gudrun RooseTina Tessitore

The art of persuasion : three novel ways to utilize the power of persuasion in marketing communications

Laura De KerpelAnneleen Van KerckhoveTina Tessitore

2019

Arming consumers against product placement : a comparison of factual and evaluative educational interventions

Tina TessitoreMaggie Geuens

A1 Artikel in een tijdschrift in JOURNAL OF BUSINESS RESEARCH

2013

PP for 'product placement' or 'puzzled public'? The effectiveness of symbols as warnings of product placement and the moderating role of brand recall

Tina TessitoreMaggie Geuens

A1 Artikel in een tijdschrift in INTERNATIONAL JOURNAL OF ADVERTISING

The role of sceptical processing in product placement effectiveness

Tina TessitoreMaggie GeuensMario Pandelaere

2012

For unsuspicious eyes only! The detrimental effects of a general suspicious mindset on persuasion knowledge activation

Tina TessitoreMaggie Geuens

Should you or could you? The effect of social influence in text warnings against product placement and the moderating role of self-monitoring

Tina TessitoreMaggie Geuens

The impact of flow on memory and attitudes for in-game brand placements: the moderating role of brand congruence and placement prominence

Iris VermeirSnezhanka KazakovaTina TessitoreVeroline CaubergheHendrik Slabbinck

2011

Kan een slank model hamburgers promoten?

Leen AdamsMaggie GeuensTina Tessitore

A4 Artikel in een tijdschrift in MARKETINGJAARBOEK : AAN MARKETING DENKEN EN DOEN

The effects of desire: desire as motivator

Mario PandelaereMaarten ElenChristophe LembregtsKatrien MeertTina Tessitore

Warning consumers against product placement: what does and does not work?

Tina TessitoreMaggie GeuensLeen Adams

2010

Match-up effects happen for a reason: the impact of activating persuasion knowledge on endorser effectiveness

Leen AdamsMaggie GeuensTina Tessitore

The effects of desire: desire as motivator

Mario PandelaereMaarten ElenChristophe LembregtsKatrien MeertTina Tessitore