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Researcher
Steffi De Jans
Profile
Projects
Publications & Research Data
Activities
Awards & Distinctions
Patents
100
Results
2025
Blurry lines : the emergence of gambling sub-brands in sport sponsorship and its perceived impact on sport fans
Katho Jacobs
Steffi De Jans
Tom Evens
Bram Constandt
C3
Conference
2025
Exploring the Normalization Link Between Gambling Marketing Exposure and Sports Betting During a Mega Sport Event: The Case of EURO 2024
Bram Constandt
Katho Jacobs
Bram Hartmann
Steffi De Jans
Liselot Hudders
U
Conference
2025
Exploring the potential of evaluative conditioning to alter attitudes towards gambling : a longitudinal study
Serena D'Hooge
Steffi De Jans
A1
Journal Article
in
INTERNATIONAL JOURNAL OF ADVERTISING
2025
First place goes to winning, second place to CSR? How sport performance shapes CSR perceptions
Marie B. De Cock
Steffi De Jans
Bram Constandt
C3
Conference
2025
In the arena of debate : a systematic literature review on sports sponsorship by controversial industries
Katho Jacobs
Steffi De Jans
Tom Evens
Bram Constandt
A1
Journal Article
in
INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
2025
Influencer children as marketing vehicles? Methodological guide to using intervention mapping for developing an influencer sharenting intervention
Liselot Hudders
Emma Beuckels
Elisabeth Van den Abeele
Marloes de Brabandere
Ini Vanwesenbeeck
Steffi De Jans
C3
Conference
2025
Is it all about winning? An experimental study on the influence of sport performance on fans’ CSR perceptions
Marie B. De Cock
Steffi De Jans
Bram Constandt
C3
Conference
2025
Pedaling partnerships : exploring the influence of gambling companies as cycling team name sponsors on cycling fans
Bram Hartmann
Steffi De Jans
Bram Constandt
Liselot Hudders
A1
Journal Article
in
ADDICTION RESEARCH & THEORY
2025
Protecting children on social media : developing an intervention for influencer sharenting
Liselot Hudders
Emma Beuckels
Elisabeth Van den Abeele
Marloes de Brabandere
Steffi De Jans
Ini Vanwesenbeeck
A1
Journal Article
in
TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP
2025
Refining the conceptualization of audience-perceived influencer authenticity based on the entity-referent correspondence framework
Changyan Li
Liselot Hudders
Steffi De Jans
Julie Guidry Moulard
C3
Conference
2025
Research escalator : a qualitative interview study on the role of gambling sponsorships in the normalization of gambling in adolescents
Sarie De Graeve
Liselot Hudders
Steffi De Jans
C3
Conference
2025
Shaping the odds : gambling communication normalized betting and fostered illusions of control during EURO 2024
Katho Jacobs
Bram Hartmann
Bram Constandt
Liselot Hudders
Steffi De Jans
A1
Journal Article
in
HEALTH PROMOTION INTERNATIONAL
2025
Shaping the odds : how gambling communication drives normalization, and illusion of control in EURO 2024 gambling behaviour
Katho Jacobs
Bram Hartmann
Liselot Hudders
Bram Constandt
Steffi De Jans
C3
Conference
2025
The place of a child on platforms : responsibilities, obligations, and expectations
Tom Divon
Taylor Annabell
Catalina Goanta
Crystal Abidin
Emma Beuckels
Liselot Hudders
Elisabeth Van den Abeele
Marloes de Brabandere
Ini Vanwesenbeeck
Steffi De Jans
et al.
C1
Conference
2025
Wagers of goodwill : the impact of cause marketing on consumer legitimacy for gambling companies : an abstract
Steffi De Jans
Liselot Hudders
Marla Stafford
C3
Conference
2025
When amateurs are professionalized : how social media users perceive the multi-channel network affiliation disclosure and its implications for influencer marketing
Changyan Li
Liselot Hudders
Steffi De Jans
C3
Conference
2025
2024
#Sponsored : a systematic literature review and theoretical framework of gambling sponsorship research
Steffi De Jans
Liselot Hudders
Bram Constandt
A1
Journal Article
in
JOURNAL OF ADVERTISING
2024
Are gambling company sports sponsorships a losing game? Investigating consumer responses on gambling, brand and team outcomes
Steffi De Jans
Liselot Hudders
Bram Constandt
A1
Journal Article
in
INTERNATIONAL JOURNAL OF ADVERTISING
2024
Assessing the impact of gambling sports sponsorships on consumer perceptions : two experimental studies on gambling, brand and team outcomes
Steffi De Jans
Liselot Hudders
Bram Constandt
C3
Conference
2024
Do fans care? An explorative study on football fans’ perceptions about the moral appropriateness of controversial sports sponsorships
Katho Jacobs
Steffi De Jans
Tom Evens
Bram Constandt
C3
Conference
2024
Do fans care? An explorative study on soccer fans’ perceptions about the moral appropriateness of unhealthy sports sponsorships
Katho Jacobs
Steffi De Jans
Tom Evens
Bram Constandt
C3
Conference
2024
Exploring the impact of gambling advertising on children : a comprehensive review
Bram Hartmann
Liselot Hudders
Steffi De Jans
Bookchapter
in
Advertising literacy for young audiences in the digital age : a critical attitude to embedded formats
2024
Exploring the potential of evaluative conditioning to alter attitudes towards gambling : a longitudinal study
Serena D'Hooge
Steffi De Jans
C1
Conference
2024
Gambling advertising still exists in Belgium despite a widely reported 'ban'
Steffi De Jans
Liselot Hudders
Philip Newall
A1
Journal Article
in
ADDICTION
2024
Hoog tijd om all-in te gaan met een totaalverbod op gokreclame
Bram Constandt
Steffi De Jans
Article in a newspaper
2024
Insights into the Belgian gambling advertising ban : the need for a comprehensive public policy approach
Bram Constandt
Steffi De Jans
Editorial material
2024
Kidfluencers and the commodification of childhood : a comprehensive review and research agenda in contemporary entertainment
Liselot Hudders
Steffi De Jans
Emma Beuckels
Bookchapter
in
Advertising literacy for young audiences in the digital age : a critical attitude to embedded formats
2024
Little stars, big troubles? Testing the effectiveness of an influencer sharenting intervention to promote mindful sharenting behaviors
Liselot Hudders
Emma Beuckels
Elisabeth Van den Abeele
Ini Vanwesenbeeck
Steffi De Jans
Marloes de Brabandere
C3
Conference
2024
Sports sponsorship by controversial industries : a systematic literature review
Katho Jacobs
Steffi De Jans
Tom Evens
Bram Constandt
C3
Conference
2024
The commodification of childhood : a literature review to unveil how kidfluencers became important allies in the advertising process
Liselot Hudders
Steffi De Jans
Emma Beuckels
Dieneke Van de Sompel
C3
Conference
2024
Wagers of goodwill : the impact of cause marketing on consumer legitimacy for gambling companies
Steffi De Jans
Liselot Hudders
Marla Stafford
C3
Conference
2024
When the amateurs are getting professional : how social media users perceive MCN-affiliation disclosure and its influence on influencers and branded content evaluations
Changyan Li
Liselot Hudders
Steffi De Jans
C3
Conference
2024
‘No evidence of harm’ implies no evidence of safety : framing the lack of causal evidence in gambling advertising research
Philip Newall
Youssef Allami
Maira Andrade
Peter Ayton
Rosalind Baker‐Frampton
Daniel Bennett
Matthew Browne
Christopher Bunn
Reece Bush‐Evans
Sonia Chen
et al.
A1
Journal Article
in
ADDICTION
2024
2023
#Sponsored : a systematic literature review of research on the prevalence, impact and ethics of gambling sponsorships
Steffi De Jans
Liselot Hudders
Bram Constandt
C3
Conference
2023
A qualitative approach to unravel young children’s advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Femke Loose
Liselot Hudders
Steffi De Jans
Ini Vanwesenbeeck
A2
Journal Article
in
YOUNG CONSUMERS
2023
An ecological momentary assessment and content analysis to unravel Flemish young adults' exposure to and contents of gambling marketing communications
Steffi De Jans
Liselot Hudders
Evelien Tempelaere
A1
Journal Article
in
TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP
2023
An experimental study to examine whether and how Flemish and Dutch harm prevention messages on gambling advertising affect consumers' gambling-related beliefs and intentions
Steffi De Jans
Veroline Cauberghe
Liselot Hudders
Fran Rys
A1
Journal Article
in
PSYCHOLOGY OF ADDICTIVE BEHAVIORS
2023
Are current responsible gambling messages responsible? The effectiveness of the prevention message ‘Gamble in moderation’ on gambling advertising
Steffi De Jans
Veroline Cauberghe
Liselot Hudders
C3
Conference
2023
Children, children on our wall : an inquiry among experts and influencer parents to explore the risks, current and desired practices related to influencer sharenting on social media
Emma Beuckels
Liselot Hudders
Elisabeth Van den Abeele
Marloes de Brabandere
Steffi De Jans
Ini Vanwesenbeeck
C3
Conference
2023
Gambling sponsorships in sport : a systematic review of the scientific literature
Bram Constandt
Steffi De Jans
Liselot Hudders
C3
Conference
2023
Preschoolers and advertising : a systematic literature review and future research agenda on the effects of advertising on preschool children
Femke Loose
Liselot Hudders
Ini Vanwesenbeeck
Steffi De Jans
A1
Journal Article
in
JOURNAL OF ADVERTISING
2023
Red light or green light? Netflix series’ Squid Game influence on young adults’ gambling-related beliefs, attitudes and behaviors, and the role of audience involvement
Steffi De Jans
Veroline Cauberghe
Liselot Hudders
A1
Journal Article
in
HEALTH COMMUNICATION
2023
Taking control of your gambling : the role of self-control in young adults' susceptibility and resistance to digital gambling advertising
Steffi De Jans
Loes Janssen
C3
Conference
2023
The effectiveness of betting odds in digital gambling advertising for sports betting
Steffi De Jans
A1
Journal Article
in
INTERNATIONAL GAMBLING STUDIES
2023
The pressure for the perfect shape : the relation between adolescents’ body image self-discrepancy and body image concerns when exposed to fitfluencer content
Beatriz Feijoo
Liselot Hudders
Marloes de Brabandere
Steffi De Jans
C1
Conference
2023
Uncovering the YouTube generation : a multi-method approach to unveil the challenges YouTube advertising poses for preschool children
Femke Loose
Liselot Hudders
Ini Vanwesenbeeck
Steffi De Jans
Dissertation
2023
You're on my team! Impact of team identification and team performance on the efficacy of gambling sports sponsorship
Steffi De Jans
Fran Geys
Liselot Hudders
C3
Conference
2023
2022
A qualitative approach to unravel preschoolers’ YouTube advertising literacy : in-depth interviews with children and their parents
Femke Loose
Liselot Hudders
Ini Vanwesenbeeck
Steffi De Jans
C3
Conference
2022
Ad or not? The role of advertising disclosures in youtube kidfluencer videos aimed at preschool children
Femke Loose
Liselot Hudders
Ini Vanwesenbeeck
Steffi De Jans
C3
Conference
2022
Ad or not? The role of disclosures in sponsored YouTube videos aimed at preschool children
Femke Loose
Liselot Hudders
Ini Vanwesenbeeck
Steffi De Jans
C3
Conference
2022
Children's resilience during Covid‐19 confinement : a child's perspective : which general and media coping strategies are useful?
Veroline Cauberghe
Steffi De Jans
Liselot Hudders
Ini Vanwesenbeeck
A1
Journal Article
in
JOURNAL OF COMMUNITY PSYCHOLOGY
2022
Children, children on our wall : a qualitative study exploring the risks associated with the portrayal of children on influencer accounts
Elisabeth Van den Abeele
Emma Beuckels
Liselot Hudders
Marloes de Brabandere
Steffi De Jans
Ini Vanwesenbeeck
C3
Conference
2022
Children, children on our wall : a qualitative study exploring the risks associated with the portrayal of children on influencers’ social media accounts
Elisabeth Van den Abeele
Emma Beuckels
Liselot Hudders
Marloes de Brabandere
Steffi De Jans
Ini Vanwesenbeeck
C3
Conference
2022
Exploring teenagers’ folk theories and coping strategies regarding commercial data collection and personalized advertising
Sanne Holvoet
Steffi De Jans
Ralf De Wolf
Liselot Hudders
Laura Herrewijn
A1
Journal Article
in
MEDIA AND COMMUNICATION
2022
Food promotion and children's health : considering best practices for teaching and evaluating media literacy on food marketing
Charlene Elliott
Emily Truman
Michelle R. Nelson
Cyndy Scheibe
Liselot Hudders
Steffi De Jans
Kara Brisson-Boivin
Samantha McAleese
Matthew Johnson
Lauren Walker
et al.
A1
Journal Article
in
FRONTIERS IN PUBLIC HEALTH
2022
Gender effects in influencer marketing : an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram
Liselot Hudders
Steffi De Jans
A1
Journal Article
in
INTERNATIONAL JOURNAL OF ADVERTISING
2022
I've got it from my mommy : how mom influencers affect other mothers' healthy food choice behavior of their children
Steffi De Jans
Emma Beuckels
C3
Conference
2022
Impact of thin-ideals in influencer posts promoting foods high versus low in nutritional value on tweens’ healthy food choice behavior
Steffi De Jans
Liselot Hudders
Brigitte Naderer
C3
Conference
2022
Impact of thin-ideals in influencer posts promoting healthy vs. unhealthy foods on tweens’ healthy food choice behavior
Steffi De Jans
Liselot Hudders
Brigitte Naderer
Valentina De Pauw
A1
Journal Article
in
FRONTIERS IN PSYCHOLOGY
2022
What’s for dinner? Ask Instagram : how mom influencers affect mothers’ healthy food choice behavior for their children
Emma Beuckels
Steffi De Jans
C3
Conference
2022
‘My mom got influenced by yours’ : the persuasiveness of mom influencers in relation to mothers' food assessments and decisions
Emma Beuckels
Steffi De Jans
A1
Journal Article
in
APPETITE
2022
2021
Digital food marketing to children : how an influencer's lifestyle can stimulate healthy food choice among children
Steffi De Jans
Ines Spielvogel
Brigitte Naderer
Liselot Hudders
C3
Conference
2021
Digital food marketing to children : how an influencer's lifestyle can stimulate healthy food choices among children
Steffi De Jans
Ines Spielvogel
Brigitte Naderer
Liselot Hudders
A1
Journal Article
in
APPETITE
2021
Gambling advertising targeted at Belgian young adults
Liselot Hudders
Steffi De Jans
Evelien Tempelaere
C1
Conference
2021
How adolescents use social media to cope with feelings of loneliness and anxiety during COVID-19 lockdown
Veroline Cauberghe
Ini Vanwesenbeeck
Steffi De Jans
Liselot Hudders
Koen Ponnet
A1
Journal Article
in
CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING
2021
Influencer marketing : teenagers as commercial content creators
Elisabeth Van den Abeele
Marijke De Veirman
Steffi De Jans
Liselot Hudders
C3
Conference
2021
Keeping up with media multitasking : an eye-tracking study among children and adults to investigate the impact of media multitasking behavior on switching frequency, advertising attention, and advertising effectiveness
Emma Beuckels
Steffi De Jans
Veroline Cauberghe
Liselot Hudders
A1
Journal Article
in
JOURNAL OF ADVERTISING
2021
Leveling up advertising literacy! Investigating the cognitive and motivational effectiveness of a digital game for learning aimed at improving children’s advertising literacy
Laura Herrewijn
Steffi De Jans
Liselot Hudders
Veroline Cauberghe
A1
Journal Article
in
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS
2021
The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
Liselot Hudders
Steffi De Jans
Marijke De Veirman
A1
Journal Article
in
INTERNATIONAL JOURNAL OF ADVERTISING
2021
The value of influencer marketing for business : a bibliometric analysis and managerial implications
Guoquan Ye
Liselot Hudders
Steffi De Jans
Marijke De Veirman
A1
Journal Article
in
JOURNAL OF ADVERTISING
2021
Too young to know? Preschool children’s knowledge and understanding of (digital) advertising
Femke Loose
Liselot Hudders
Ini Vanwesenbeeck
Steffi De Jans
C3
Conference
2021
2020
#Sponsored! How the recognition of sponsoring on Instagram posts affects adolescents’ brand evaluations through source evaluations
Steffi De Jans
Dieneke Van de Sompel
Marijke De Veirman
Liselot Hudders
A1
Journal Article
in
COMPUTERS IN HUMAN BEHAVIOR
2020
Disclosure of vlog advertising targeted to children
Steffi De Jans
Liselot Hudders
A1
Journal Article
in
JOURNAL OF INTERACTIVE MARKETING
2020
Is reclame kinderspel? Een vergelijking van de reclamewijsheid en reclame-effectiviteit van traditionele en online reclamevormen bij kinderen van verschillende leeftijden
Steffi De Jans
Liselot Hudders
Veroline Cauberghe
A1
Journal Article
in
TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP
2020
Seeing, remembering and liking : the impact of media multitasking on advertising attention, memory and attitudes among children and adults
Steffi De Jans
Emma Beuckels
Liselot Hudders
Veroline Cauberghe
Ini Vanwesenbeeck
C1
Conference
2020
The empowered child in the advertising jungle : a multi-method approach to investigate how minors’ advertising literacy can be improved for contemporary advertising
Steffi De Jans
Liselot Hudders
Veroline Cauberghe
Dissertation
2020
2019
#Sponsored! How the recognition of sponsoring in Instagram posts affects brand evaluations of adolescents through source effects
Steffi De Jans
Dieneke Van de Sompel
Marijke De Veirman
Liselot Hudders
C3
Conference
2019
Advertising targeting young children : an overview of 10 years of research (2006–2016)
Steffi De Jans
Dieneke Van de Sompel
Liselot Hudders
Veroline Cauberghe
A1
Journal Article
in
INTERNATIONAL JOURNAL OF ADVERTISING
2019
An experimental study investigating children’s versus adults’ responses to TV advertising in a media multitasking context
Emma Beuckels
Steffi De Jans
Liselot Hudders
C1
Conference
2019
How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog
Steffi De Jans
Veroline Cauberghe
Liselot Hudders
C3
Conference
2019
Influencer marketing : teenagers as commercial content creators
Marijke De Veirman
Steffi De Jans
Elisabeth Van den Abeele
Liselot Hudders
C3
Conference
2019
Influencer- or platform-generated disclosure : how should influencers best disclose vlog advertising targeting children?
Steffi De Jans
Liselot Hudders
C3
Conference
2019
Serious games going beyond the Call of Duty : Impact of an advertising literacy mini-game platform on adolescents’ motivational outcomes through user experiences and learning outcomes
Steffi De Jans
Liselot Hudders
Laura Herrewijn
Klara Van Geit
Veroline Cauberghe
A1
Journal Article
in
CYBERPSYCHOLOGY-JOURNAL OF PSYCHOSOCIAL RESEARCH ON CYBERSPACE
2019
2018
Adolescents’ self-reported level of dispositional advertising literacy : how do adolescents resist advertising in the current commercial media environment?
Steffi De Jans
Liselot Hudders
Veroline Cauberghe
A2
Journal Article
in
YOUNG CONSUMERS
2018
How an advertising disclosure alerts teenagers to sponsored vlogs : the moderating role of influencer transparency
Steffi De Jans
Liselot Hudders
Veroline Cauberghe
C3
Conference
2018
How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog
Steffi De Jans
Veroline Cauberghe
Liselot Hudders
A1
Journal Article
in
JOURNAL OF ADVERTISING
2018
The development and testing of a 'child-proof' advertising disclosure to disclose embedded advertising to children
Steffi De Jans
Ini Vanwesenbeeck
Veroline Cauberghe
Liselot Hudders
C3
Conference
2018
The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
Steffi De Jans
Ini Vanwesenbeeck
Veroline Cauberghe
Liselot Hudders
Esther Rozendaal
Eva A. van Reijmersdal
A1
Journal Article
in
JOURNAL OF ADVERTISING
2018
The Development and Testing of a “Child-Proof” Advertising Disclosure to Disclose Embedded Advertising to Children
Steffi De Jans
Ini Vanwesenbeeck
Veroline Cauberghe
Liselot Hudders
Esther Rozendaal
Eva van Reijmersdal
C3
Conference
2018
2017
A review of ten years of research on advertising targeting young children
Steffi De Jans
Dieneke Van de Sompel
Liselot Hudders
Veroline Cauberghe
C3
Conference
2017
Advertising literacy training : the immediate versus delayed effects on children’s responses to product placement
Steffi De Jans
Liselot Hudders
Veroline Cauberghe
A1
Journal Article
in
EUROPEAN JOURNAL OF MARKETING
2017
Advertising targeting young children : a literature review (2006-2016)
Steffi De Jans
Dieneke Van de Sompel
Liselot Hudders
Veroline Cauberghe
C1
Conference
2017
Children’s responses to internet advertising : are native advertisements more persuasive than online banners?
Steffi De Jans
Liselot Hudders
Veroline Cauberghe
C3
Conference
2017
Children’s Responses to Internet Advertising: Are Native Advertisements More Persuasive Than Online Banners?
Steffi De Jans
Liselot Hudders
Veroline Cauberghe
C3
Conference
2017
Game yourself advertising literate! A series of serious mini-games aimed at enhancing children's advertising literacy
Laura Herrewijn
Ini Vanwesenbeeck
Steffi De Jans
Liselot Hudders
Veroline Cauberghe
C3
Conference
2017
Improving advertising literacy by ‘cueing’ : a report in the framework of the AdLit research project
Brahim Zarouali
Pieter De Pauw
Steffi De Jans
Ini Vanwesenbeeck
Report
2017
Investigating the effectiveness of advertising cues : a report in the framework of the AdLit research project
Ini Vanwesenbeeck
Steffi De Jans
Brahim Zarouali
De Pauw Pieter
Report
2017
Technical development of an advertising disclosure to disclose embedded advertising to minors : a brief report in the framework of the AdLit research project.
Steffi De Jans
Veroline Cauberghe
Liselot Hudders
Ini Vanwesenbeeck
Report
2017
Using games to raise awareness : how to co-design serious mini-games?
Steffi De Jans
Klara Van Geit
Veroline Cauberghe
Liselot Hudders
Marijke De Veirman
A1
Journal Article
in
COMPUTERS & EDUCATION
2017
2016
The immediate versus delayed effects of an advertising literacy training on children's responses to product placement
Steffi De Jans
Liselot Hudders
Veroline Cauberghe
C1
Conference
2016