Research Explorer

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Researcher

Steffi De Jans

Publications & Research Data

Awards & Distinctions

114 Results

2026

A narrative review of qualitative studies exploring the normalization of gambling for youth and younger adults

Monique MurrayHannah PittSimone McCarthyGrace ArnotBram ConstandtSteffi De JansSamantha Thomas

U Journal Article in Health Promotion International

Adolescents’ intention to reduce alcohol use: a health belief model approach to cancer prevention

Steffi De JansLiselot HuddersDieneke Van de SompelEmma BeuckelsHayley PearceKleio KoutraLia LombardiChiara PilottiLaura Del CampoSeverin Haug et al.

U Journal Article in Alcohol and Alcoholism

Blurring boundaries : how gambling sub-brands in sport sponsorship shape sport fans perceptions

Katho JacobsSteffi De JansBram ConstandtTom Evens

Exploring the potential of evaluative conditioning to alter attitudes towards gambling : a longitudinal study

Serena D'HoogeSteffi De Jans

A1 Journal Article in INTERNATIONAL JOURNAL OF ADVERTISING

Gokreclame en -sponsoring in België : waar trekken we de grens? Beleidsaanbevelingen op basis van het GAMSPON-onderzoek

Steffi De JansValerie VerdoodtLiselot HuddersCharlotte ColmanSarie De GraeveCatho BooneBram ConstandtElise BraekmanStefaan DemarestBram Hartmann et al.

How audiences navigate the tension between influencer professionalization and authenticity : an exploration from the context of Multi-Channel Network disclosure

Changyan LiLiselot HuddersSteffi De Jans

Normal behavior, abnormal industry : exploring adolescent gambling normalization in the context of an advertising ban

Sarie De GraeveLiselot HuddersSteffi De Jans

‘I’ll come across something within a minute, guaranteed’ : how young people who gamble experience gambling advertising under strict advertising regulations in Belgium

Steffi De JansLiselot HuddersPhilip Newall

A1 Journal Article in INTERNATIONAL GAMBLING STUDIES

‘I’ll come across something within a minute, guaranteed’: Belgian gamblers’ experiences with gambling marketing after the imposition of strict advertising regulations

Steffi De JansLiselot HuddersPhilip Newall

2025

Advertising literacy : the role of advertising literacy in children’s processing of contemporary advertising

Liselot HuddersSteffi De Jans

Bookchapter in Empowering the digital citizen : digital and media literacy research in Flanders, Belgium

Blurry lines : the emergence of gambling sub-brands in sport sponsorship and its perceived impact on sport fans

Katho JacobsSteffi De JansTom EvensBram Constandt

Exploring the normalization link between gambling marketing exposure and sports betting during a mega sport event : the case of EURO 2024

Bram ConstandtKatho JacobsBram HartmannSteffi De JansLiselot Hudders

First place goes to winning, second place to CSR? How sport performance shapes CSR perceptions

Marie B. De CockSteffi De JansBram Constandt

Hidden in plain sight : exploring the subtle role of gambling sub-brand sponsorship in sport and its perceived impact on fan perceptions

Katho JacobsSteffi De JansTom EvensBram Constandt

In the arena of debate : a systematic literature review on sports sponsorship by controversial industries

Katho JacobsSteffi De JansTom EvensBram Constandt

A1 Journal Article in INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP

Influencer children as marketing vehicles? Methodological guide to using intervention mapping for developing an influencer sharenting intervention

Liselot HuddersEmma BeuckelsElisabeth Van den AbeeleMarloes de BrabandereIni VanwesenbeeckSteffi De Jans

Is it all about winning? An experimental study on the influence of sport performance on fans’ CSR perceptions

Marie B. De CockSteffi De JansBram Constandt

Pedaling partnerships : exploring the influence of gambling companies as cycling team name sponsors on cycling fans

Bram HartmannSteffi De JansBram ConstandtLiselot Hudders

A1 Journal Article in ADDICTION RESEARCH & THEORY

Protecting children on social media : developing an intervention for influencer sharenting

Liselot HuddersEmma BeuckelsElisabeth Van den AbeeleMarloes de BrabandereSteffi De JansIni Vanwesenbeeck

A1 Journal Article in TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP

Refining the conceptualization of audience-perceived influencer authenticity based on the entity-referent correspondence framework

Changyan LiLiselot HuddersSteffi De JansJulie Guidry Moulard

Research escalator : a qualitative interview study on the role of gambling sponsorships in the normalization of gambling in adolescents

Sarie De GraeveLiselot HuddersSteffi De Jans

Shaping the odds : gambling communication normalized betting and fostered illusions of control during EURO 2024

Katho JacobsBram HartmannBram ConstandtLiselot HuddersSteffi De Jans

A1 Journal Article in HEALTH PROMOTION INTERNATIONAL

Shaping the odds : how gambling communication drives normalization, and illusion of control in EURO 2024 gambling behaviour

Katho JacobsBram HartmannLiselot HuddersBram ConstandtSteffi De Jans

The place of a child on platforms : responsibilities, obligations, and expectations

Tom DivonTaylor AnnabellCatalina GoantaCrystal AbidinEmma BeuckelsLiselot HuddersElisabeth Van den AbeeleMarloes de BrabandereIni VanwesenbeeckSteffi De Jans et al.

Wagers of goodwill : the impact of cause marketing on consumer legitimacy for gambling companies : an abstract

Steffi De JansLiselot HuddersMarla Stafford

When amateurs are professionalized : how social media users perceive the multi-channel network affiliation disclosure and its implications for influencer marketing

Changyan LiLiselot HuddersSteffi De Jans

2024

#Sponsored : a systematic literature review and theoretical framework of gambling sponsorship research

Steffi De JansLiselot HuddersBram Constandt

A1 Journal Article in JOURNAL OF ADVERTISING

Are gambling company sports sponsorships a losing game? Investigating consumer responses on gambling, brand and team outcomes

Steffi De JansLiselot HuddersBram Constandt

A1 Journal Article in INTERNATIONAL JOURNAL OF ADVERTISING

Assessing the impact of gambling sports sponsorships on consumer perceptions : two experimental studies on gambling, brand and team outcomes

Steffi De JansLiselot HuddersBram Constandt

Do fans care? An explorative study on football fans’ perceptions about the moral appropriateness of controversial sports sponsorships

Katho JacobsSteffi De JansTom EvensBram Constandt

Do fans care? An explorative study on soccer fans’ perceptions about the moral appropriateness of unhealthy sports sponsorships

Katho JacobsSteffi De JansTom EvensBram Constandt

Exploring the impact of gambling advertising on children : a comprehensive review

Bram HartmannLiselot HuddersSteffi De Jans

Bookchapter in Advertising literacy for young audiences in the digital age : a critical attitude to embedded formats

Exploring the potential of evaluative conditioning to alter attitudes towards gambling : a longitudinal study

Serena D'HoogeSteffi De Jans

From scroll to norm : how gambling norms are being shaped by social media advertisements

Bram HartmannSteffi De JansBram ConstandtLiselot Hudders

From scroll to norm : how gambling norms are being shaped by social media advertisements

Bram HartmannSteffi De JansBram ConstandtLiselot Hudders

Gambling advertising still exists in Belgium despite a widely reported 'ban'

Steffi De JansLiselot HuddersPhilip Newall

A1 Journal Article in ADDICTION

Hoog tijd om all-in te gaan met een totaalverbod op gokreclame

Bram ConstandtSteffi De Jans

Article in a newspaper

Insights into the Belgian gambling advertising ban : the need for a comprehensive public policy approach

Bram ConstandtSteffi De Jans

Editorial material

Kidfluencers and the commodification of childhood : a comprehensive review and research agenda in contemporary entertainment

Liselot HuddersSteffi De JansEmma Beuckels

Bookchapter in Advertising literacy for young audiences in the digital age : a critical attitude to embedded formats

Little stars, big troubles? Testing the effectiveness of an influencer sharenting intervention to promote mindful sharenting behaviors

Liselot HuddersEmma BeuckelsElisabeth Van den AbeeleIni VanwesenbeeckSteffi De JansMarloes de Brabandere

Pedalling partnerships : exploring the influence of gambling companies as cycling team name sponsors on cycling fans

Bram HartmannSteffi De JansBram ConstandtLiselot Hudders

Sports sponsorship by controversial industries : a systematic literature review

Katho JacobsSteffi De JansTom EvensBram Constandt

The commodification of childhood : a literature review to unveil how kidfluencers became important allies in the advertising process

Liselot HuddersSteffi De JansEmma BeuckelsDieneke Van de Sompel

The pressure for the perfect shape : the relation between adolescents’ body image self-discrepancy and body image concerns when exposed to sponsored fitfluencer content

Beatriz FeijooLiselot HuddersMarloes de BrabandereSteffi De Jans

Bookchapter in Advances in advertising research XIV : harder, better, faster, stronger: advertising and communication between immediacy and sustainability

Wagers of goodwill : the impact of cause marketing on consumer legitimacy for gambling companies

Steffi De JansLiselot HuddersMarla Stafford

When the amateurs are getting professional : how social media users perceive MCN-affiliation disclosure and its influence on influencers and branded content evaluations

Changyan LiLiselot HuddersSteffi De Jans

‘No evidence of harm’ implies no evidence of safety : framing the lack of causal evidence in gambling advertising research

Philip NewallYoussef AllamiMaira AndradePeter AytonRosalind Baker‐FramptonDaniel BennettMatthew BrowneChristopher BunnReece Bush‐EvansSonia Chen et al.

A1 Journal Article in ADDICTION

2023

#Sponsored : a systematic literature review of research on the prevalence, impact and ethics of gambling sponsorships

Steffi De JansLiselot HuddersBram Constandt

A qualitative approach to unravel young children’s advertising literacy for YouTube advertising : in-depth interviews with children and their parents

Femke LooseLiselot HuddersSteffi De JansIni Vanwesenbeeck

A2 Journal Article in YOUNG CONSUMERS

An ecological momentary assessment and content analysis to unravel Flemish young adults' exposure to and contents of gambling marketing communications

Steffi De JansLiselot HuddersEvelien Tempelaere

A1 Journal Article in TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP

An experimental study to examine whether and how Flemish and Dutch harm prevention messages on gambling advertising affect consumers' gambling-related beliefs and intentions

Steffi De JansVeroline CaubergheLiselot HuddersFran Rys

A1 Journal Article in PSYCHOLOGY OF ADDICTIVE BEHAVIORS

Are current responsible gambling messages responsible? The effectiveness of the prevention message ‘Gamble in moderation’ on gambling advertising

Steffi De JansVeroline CaubergheLiselot Hudders

Children, children on our wall : an inquiry among experts and influencer parents to explore the risks, current and desired practices related to influencer sharenting on social media

Emma BeuckelsLiselot HuddersElisabeth Van den AbeeleMarloes de BrabandereSteffi De JansIni Vanwesenbeeck

Gambling sponsorships in sport : a systematic review of the scientific literature

Bram ConstandtSteffi De JansLiselot Hudders

Preschoolers and advertising : a systematic literature review and future research agenda on the effects of advertising on preschool children

Femke LooseLiselot HuddersIni VanwesenbeeckSteffi De Jans

A1 Journal Article in JOURNAL OF ADVERTISING

Red light or green light? Netflix series’ Squid Game influence on young adults’ gambling-related beliefs, attitudes and behaviors, and the role of audience involvement

Steffi De JansVeroline CaubergheLiselot Hudders

A1 Journal Article in HEALTH COMMUNICATION

Taking control of your gambling : the role of self-control in young adults' susceptibility and resistance to digital gambling advertising

Steffi De JansLoes Janssen

The effectiveness of betting odds in digital gambling advertising for sports betting

A1 Journal Article in INTERNATIONAL GAMBLING STUDIES

The pressure for the perfect shape : the relation between adolescents’ body image self-discrepancy and body image concerns when exposed to fitfluencer content

Beatriz FeijooLiselot HuddersMarloes de BrabandereSteffi De Jans

Uncovering the YouTube generation : a multi-method approach to unveil the challenges YouTube advertising poses for preschool children

Femke LooseLiselot HuddersIni VanwesenbeeckSteffi De Jans

You're on my team! Impact of team identification and team performance on the efficacy of gambling sports sponsorship

Steffi De JansFran GeysLiselot Hudders

2022

A qualitative approach to unravel preschoolers’ YouTube advertising literacy : in-depth interviews with children and their parents

Femke LooseLiselot HuddersIni VanwesenbeeckSteffi De Jans

Ad or not? The role of advertising disclosures in youtube kidfluencer videos aimed at preschool children

Femke LooseLiselot HuddersIni VanwesenbeeckSteffi De Jans

Ad or not? The role of disclosures in sponsored YouTube videos aimed at preschool children

Femke LooseLiselot HuddersIni VanwesenbeeckSteffi De Jans

Children's resilience during Covid‐19 confinement : a child's perspective : which general and media coping strategies are useful?

Veroline CaubergheSteffi De JansLiselot HuddersIni Vanwesenbeeck

A1 Journal Article in JOURNAL OF COMMUNITY PSYCHOLOGY

Children, children on our wall : a qualitative study exploring the risks associated with the portrayal of children on influencer accounts

Elisabeth Van den AbeeleEmma BeuckelsLiselot HuddersMarloes de BrabandereSteffi De JansIni Vanwesenbeeck

Children, children on our wall : a qualitative study exploring the risks associated with the portrayal of children on influencers’ social media accounts

Elisabeth Van den AbeeleEmma BeuckelsLiselot HuddersMarloes de BrabandereSteffi De JansIni Vanwesenbeeck

Exploring teenagers’ folk theories and coping strategies regarding commercial data collection and personalized advertising

Sanne HolvoetSteffi De JansRalf De WolfLiselot HuddersLaura Herrewijn

A1 Journal Article in MEDIA AND COMMUNICATION

Food promotion and children's health : considering best practices for teaching and evaluating media literacy on food marketing

Charlene ElliottEmily TrumanMichelle R. NelsonCyndy ScheibeLiselot HuddersSteffi De JansKara Brisson-BoivinSamantha McAleeseMatthew JohnsonLauren Walker et al.

A1 Journal Article in FRONTIERS IN PUBLIC HEALTH

Gender effects in influencer marketing : an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram

Liselot HuddersSteffi De Jans

A1 Journal Article in INTERNATIONAL JOURNAL OF ADVERTISING

I've got it from my mommy : how mom influencers affect other mothers' healthy food choice behavior of their children

Steffi De JansEmma Beuckels

Impact of thin-ideals in influencer posts promoting foods high versus low in nutritional value on tweens’ healthy food choice behavior

Steffi De JansLiselot HuddersBrigitte Naderer

Impact of thin-ideals in influencer posts promoting healthy vs. unhealthy foods on tweens’ healthy food choice behavior

Steffi De JansLiselot HuddersBrigitte NadererValentina De Pauw

A1 Journal Article in FRONTIERS IN PSYCHOLOGY

What’s for dinner? Ask Instagram : how mom influencers affect mothers’ healthy food choice behavior for their children

Emma BeuckelsSteffi De Jans

‘My mom got influenced by yours’ : the persuasiveness of mom influencers in relation to mothers' food assessments and decisions

Emma BeuckelsSteffi De Jans

A1 Journal Article in APPETITE

2021

Digital food marketing to children : how an influencer's lifestyle can stimulate healthy food choice among children

Steffi De JansInes SpielvogelBrigitte NadererLiselot Hudders

Digital food marketing to children : how an influencer's lifestyle can stimulate healthy food choices among children

Steffi De JansInes SpielvogelBrigitte NadererLiselot Hudders

A1 Journal Article in APPETITE

Gambling advertising targeted at Belgian young adults

Liselot HuddersSteffi De JansEvelien Tempelaere

How adolescents use social media to cope with feelings of loneliness and anxiety during COVID-19 lockdown

Veroline CaubergheIni VanwesenbeeckSteffi De JansLiselot HuddersKoen Ponnet

A1 Journal Article in CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING

Influencer marketing : teenagers as commercial content creators

Elisabeth Van den AbeeleMarijke De VeirmanSteffi De JansLiselot Hudders

Keeping up with media multitasking : an eye-tracking study among children and adults to investigate the impact of media multitasking behavior on switching frequency, advertising attention, and advertising effectiveness

Emma BeuckelsSteffi De JansVeroline CaubergheLiselot Hudders

A1 Journal Article in JOURNAL OF ADVERTISING

Leveling up advertising literacy! Investigating the cognitive and motivational effectiveness of a digital game for learning aimed at improving children’s advertising literacy

Laura HerrewijnSteffi De JansLiselot HuddersVeroline Cauberghe

A1 Journal Article in ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS

The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers

Liselot HuddersSteffi De JansMarijke De Veirman

A1 Journal Article in INTERNATIONAL JOURNAL OF ADVERTISING

The value of influencer marketing for business : a bibliometric analysis and managerial implications

Guoquan YeLiselot HuddersSteffi De JansMarijke De Veirman

A1 Journal Article in JOURNAL OF ADVERTISING

Too young to know? Preschool children’s knowledge and understanding of (digital) advertising

Femke LooseLiselot HuddersIni VanwesenbeeckSteffi De Jans

2020

#Sponsored! How the recognition of sponsoring on Instagram posts affects adolescents’ brand evaluations through source evaluations

Steffi De JansDieneke Van de SompelMarijke De VeirmanLiselot Hudders

A1 Journal Article in COMPUTERS IN HUMAN BEHAVIOR

Disclosure of vlog advertising targeted to children

Steffi De JansLiselot Hudders

A1 Journal Article in JOURNAL OF INTERACTIVE MARKETING

Is reclame kinderspel? Een vergelijking van de reclamewijsheid en reclame-effectiviteit van traditionele en online reclamevormen bij kinderen van verschillende leeftijden

Steffi De JansLiselot HuddersVeroline Cauberghe

A1 Journal Article in TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP

Seeing, remembering and liking : the impact of media multitasking on advertising attention, memory and attitudes among children and adults

Steffi De JansEmma BeuckelsLiselot HuddersVeroline CaubergheIni Vanwesenbeeck

The empowered child in the advertising jungle : a multi-method approach to investigate how minors’ advertising literacy can be improved for contemporary advertising

Steffi De JansLiselot HuddersVeroline Cauberghe

2019

#Sponsored! How the recognition of sponsoring in Instagram posts affects brand evaluations of adolescents through source effects

Steffi De JansDieneke Van de SompelMarijke De VeirmanLiselot Hudders

Advertising targeting young children : an overview of 10 years of research (2006–2016)

Steffi De JansDieneke Van de SompelLiselot HuddersVeroline Cauberghe

A1 Journal Article in INTERNATIONAL JOURNAL OF ADVERTISING

An experimental study investigating children’s versus adults’ responses to TV advertising in a media multitasking context

Emma BeuckelsSteffi De JansLiselot Hudders

How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog

Steffi De JansVeroline CaubergheLiselot Hudders

Influencer marketing : teenagers as commercial content creators

Marijke De VeirmanSteffi De JansElisabeth Van den AbeeleLiselot Hudders

Influencer- or platform-generated disclosure : how should influencers best disclose vlog advertising targeting children?

Steffi De JansLiselot Hudders

Serious games going beyond the Call of Duty : Impact of an advertising literacy mini-game platform on adolescents’ motivational outcomes through user experiences and learning outcomes

Steffi De JansLiselot HuddersLaura HerrewijnKlara Van GeitVeroline Cauberghe

A1 Journal Article in CYBERPSYCHOLOGY-JOURNAL OF PSYCHOSOCIAL RESEARCH ON CYBERSPACE

2018

Adolescents’ self-reported level of dispositional advertising literacy : how do adolescents resist advertising in the current commercial media environment?

Steffi De JansLiselot HuddersVeroline Cauberghe

A2 Journal Article in YOUNG CONSUMERS

How an advertising disclosure alerts teenagers to sponsored vlogs : the moderating role of influencer transparency

Steffi De JansLiselot HuddersVeroline Cauberghe

How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog

Steffi De JansVeroline CaubergheLiselot Hudders

A1 Journal Article in JOURNAL OF ADVERTISING

The development and testing of a 'child-proof' advertising disclosure to disclose embedded advertising to children

Steffi De JansIni VanwesenbeeckVeroline CaubergheLiselot Hudders

The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising

Steffi De JansIni VanwesenbeeckVeroline CaubergheLiselot HuddersEsther RozendaalEva A. van Reijmersdal

A1 Journal Article in JOURNAL OF ADVERTISING

The Development and Testing of a “Child-Proof” Advertising Disclosure to Disclose Embedded Advertising to Children

Steffi De JansIni VanwesenbeeckVeroline CaubergheLiselot HuddersEsther RozendaalEva van Reijmersdal

2017

A review of ten years of research on advertising targeting young children

Steffi De JansDieneke Van de SompelLiselot HuddersVeroline Cauberghe

Advertising literacy training : the immediate versus delayed effects on children’s responses to product placement

Steffi De JansLiselot HuddersVeroline Cauberghe

A1 Journal Article in EUROPEAN JOURNAL OF MARKETING

Advertising targeting young children : a literature review (2006-2016)

Steffi De JansDieneke Van de SompelLiselot HuddersVeroline Cauberghe

Children’s responses to internet advertising : are native advertisements more persuasive than online banners?

Steffi De JansLiselot HuddersVeroline Cauberghe

Children’s Responses to Internet Advertising: Are Native Advertisements More Persuasive Than Online Banners?

Steffi De JansLiselot HuddersVeroline Cauberghe

Game yourself advertising literate! A series of serious mini-games aimed at enhancing children's advertising literacy

Laura HerrewijnIni VanwesenbeeckSteffi De JansLiselot HuddersVeroline Cauberghe

Improving advertising literacy by ‘cueing’ : a report in the framework of the AdLit research project

Brahim ZaroualiPieter De PauwSteffi De JansIni Vanwesenbeeck

Investigating the effectiveness of advertising cues : a report in the framework of the AdLit research project

Ini VanwesenbeeckSteffi De JansBrahim ZaroualiDe Pauw Pieter

Technical development of an advertising disclosure to disclose embedded advertising to minors : a brief report in the framework of the AdLit research project.

Steffi De JansVeroline CaubergheLiselot HuddersIni Vanwesenbeeck

Using games to raise awareness : how to co-design serious mini-games?

Steffi De JansKlara Van GeitVeroline CaubergheLiselot HuddersMarijke De Veirman

A1 Journal Article in COMPUTERS & EDUCATION

2016

The immediate versus delayed effects of an advertising literacy training on children's responses to product placement

Steffi De JansLiselot HuddersVeroline Cauberghe