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Onderzoeker
Rudy Moenaert
Profiel
Projecten
Publicaties
Activiteiten
Prijzen & Erkenningen
26
Resultaten
2002
The impact of new product launch strategies on competitive reaction in industrial markets.
Marion Debruyne
Rudy Moenaert
A GRIFFIN
S HART
EJ HULTINK
H ROBBEN
A1
Artikel in een tijdschrift
in
JOURNAL OF PRODUCT INNOVATION MANAGEMENT
2002
2000
Anders concurreren in een euro-omgeving?
Rudy Moenaert
HSJ ROBBEN
Peter Van Overstraeten
Hoofdstuk in een boek
in
EMU, dé uitdaging
2000
Communication flows in international product innovation teams.
Rudy Moenaert
F CAELDRIES
A LIEVENS
E WAUTERS
A1
Artikel in een tijdschrift
in
JOURNAL OF PRODUCT INNOVATION MANAGEMENT
2000
Development by research, engineering and marketing in international teams
Rudy Moenaert
Peter Van Overstraeten
Hoofdstuk in een boek
in
Management Jaarboek 2000
2000
High tech industries: competitive interaction between really new markets and mature markets
S VAN BELLEGHEM
Marion Debruyne
Rudy Moenaert
C1
Conferentie
2000
New Service Teams As Information Processing Systems: Reducing Innovative Uncertainty.
A LIEVENS
Rudy Moenaert
A2
Artikel in een tijdschrift
in
JOURNAL OF SERVICE RESEARCH
2000
Project team communication in financial service innovation.
A LIEVENS
Rudy Moenaert
A1
Artikel in een tijdschrift
in
JOURNAL OF MANAGEMENT STUDIES
2000
Strategische denken in marketing
Henry Robben
Rudy Moenaert
Boek
2000
1999
Introducing website user satisfaction: an integration of a qualitative pilot study with relatedM. I. S. research. EMAC, Berlin, 1999, 130.
Steve Muylle
Rudy Moenaert
M Despontin
[0-9]{2}
1999
Linking communication to innovation success in the financial services industry: a case study analysis.
A LIEVENS
Rudy Moenaert
R S'JEGERS
A1
Artikel in een tijdschrift
in
INTERNATIONAL JOURNAL OF SERVICE INDUSTRY MANAGEMENT
1999
Measuring Web site Success: An Introduction to Web site User Satisfaction
Steve Muylle
Rudy Moenaert
M DESPONTIN
C1
Conferentie
1999
1998
The effects of R&D team co-location on communication patterns among R&D, marketing, and manufacturing.
C VAN DEN BULTE
Rudy Moenaert
A1
Artikel in een tijdschrift
in
MANAGEMENT SCIENCE
1998
1997
Consumer behaviour in hypermedia computer-mediated environments: a methodological perspective
Steve Muylle
Rudy Moenaert
M Despontin
C1
Conferentie
1997
Marketing Communication and the New Media: World Wide Web Consumer Behaviour
Steve Muylle
Rudy Moenaert
M DESPONTIN
C1
Conferentie
1997
1995
R-AND-D MARKETING COMMUNICATION DURING THE FUZZY FRONT-END.
Rudy Moenaert
A DEMEYER
WE SOUDER
Dirk Deschoolmeester
A1
Artikel in een tijdschrift
in
IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT
1995
1993
Kooperative Partnerschaft oder interne Entwicklung zur Intemalisierung von Technologie-Anwendungen: die Wahl der richtigen Strategie für kleine und mittlere Unternehmen
Dirk Deschoolmeester
Rudy Moenaert
[0-9]{2}
1993
1992
Information styles of marketing and research-and-development personnel during technological innovation projects
Rudy Moenaert
Dirk Deschoolmeester
A De Meyer
WE Souder
A1
Artikel in een tijdschrift
in
R & D MANAGEMENT
1992
Antecedents and effects of project communication during new financial service innovation, paper presented at the 14th Colloquium of EGOS on Stretching the boundaries of organisation studies into the next millenium, Maastricht, July 9-11, 1998.
A LIEVENS
Rudy Moenaert
C1
Conferentie
Competitive reactions to new product introductions: an empirical investigation in industrial markets. EMAC, Berlin, 1999, 126.
Marion Debruyne
Rudy Moenaert
EJ HULTINK
Rudolf Frambach
[0-9]{2}
External communication flows in international product development. EMAC, Berlin, 1999, 101.
Rudy Moenaert
F FRANCOIS
F CAELDRIES
[0-9]{2}
Informatiestromen in internationale productontwikkeling'. M&O 52 (3): 48 - 73 (May - June 1998).
Rudy Moenaert
F FRANCOIS
E WAUTERS
F CAELDRIES
[0-9]{2}
Informatiestromen in internationale productontwikkeling: interne en externe interfaces', paper presented at the 23rd Flemish Scientific Economic Conference, March 13 - 14, 1998, pp. 263-284.
Rudy Moenaert
F FRANCOIS
E WAUTERS
F CAELDRIES
C1
Conferentie
Innovation across cultures: a USA-Belgium comparison. PDMA, 1999, 127-153.
Rudy Moenaert
WE SOUDER
[0-9]{2}
Internal and external communication flows in international product development, paper presented at the 5th International Product Development Management Conference, Como, May 25 - 26, 1998. Proceedings: pp. 743-762.
Rudy Moenaert
F CAELDRIES
F FRANCOIS
C1
Conferentie
Visionaire marketing. Concurreren nu, bouwen voor de toekomst. Nyenrode University Press, 1999.
Rudy Moenaert
HSJ ROBBEN
[0-9]{2}
World Wide Web search behaviour: a multiple-case study research, paper presented at the 3rd International Conference on Marketing and Corporate Communications, April 20 -21, 1998. Proceedings: pp. 233 - 244 (Best Competitive Award).
Steve Muylle
Rudy Moenaert
M DESPONTIN
C1
Conferentie