Research Explorer

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Researcher

Rudy Moenaert

Awards & Distinctions

26 Results

2002

The impact of new product launch strategies on competitive reaction in industrial markets.

Marion DebruyneRudy MoenaertA GRIFFINS HARTEJ HULTINKH ROBBEN

A1 Journal Article in JOURNAL OF PRODUCT INNOVATION MANAGEMENT

2000

Anders concurreren in een euro-omgeving?

Rudy MoenaertHSJ ROBBENPeter Van Overstraeten

Bookchapter in EMU, dé uitdaging

Communication flows in international product innovation teams.

Rudy MoenaertF CAELDRIESA LIEVENSE WAUTERS

A1 Journal Article in JOURNAL OF PRODUCT INNOVATION MANAGEMENT

Development by research, engineering and marketing in international teams

Rudy MoenaertPeter Van Overstraeten

Bookchapter in Management Jaarboek 2000

High tech industries: competitive interaction between really new markets and mature markets

S VAN BELLEGHEMMarion DebruyneRudy Moenaert

New Service Teams As Information Processing Systems: Reducing Innovative Uncertainty.

A LIEVENSRudy Moenaert

A2 Journal Article in JOURNAL OF SERVICE RESEARCH

Project team communication in financial service innovation.

A LIEVENSRudy Moenaert

A1 Journal Article in JOURNAL OF MANAGEMENT STUDIES

Strategische denken in marketing

Henry RobbenRudy Moenaert

1999

Introducing website user satisfaction: an integration of a qualitative pilot study with relatedM. I. S. research. EMAC, Berlin, 1999, 130.

Steve MuylleRudy MoenaertM Despontin

Linking communication to innovation success in the financial services industry: a case study analysis.

A LIEVENSRudy MoenaertR S'JEGERS

A1 Journal Article in INTERNATIONAL JOURNAL OF SERVICE INDUSTRY MANAGEMENT

Measuring Web site Success: An Introduction to Web site User Satisfaction

Steve MuylleRudy MoenaertM DESPONTIN

1998

The effects of R&D team co-location on communication patterns among R&D, marketing, and manufacturing.

C VAN DEN BULTERudy Moenaert

A1 Journal Article in MANAGEMENT SCIENCE

1997

Consumer behaviour in hypermedia computer-mediated environments: a methodological perspective

Steve MuylleRudy MoenaertM Despontin

Marketing Communication and the New Media: World Wide Web Consumer Behaviour

Steve MuylleRudy MoenaertM DESPONTIN

1995

R-AND-D MARKETING COMMUNICATION DURING THE FUZZY FRONT-END.

Rudy MoenaertA DEMEYERWE SOUDERDirk Deschoolmeester

A1 Journal Article in IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT

1993

Kooperative Partnerschaft oder interne Entwicklung zur Intemalisierung von Technologie-Anwendungen: die Wahl der richtigen Strategie für kleine und mittlere Unternehmen

Dirk DeschoolmeesterRudy Moenaert

1992

Information styles of marketing and research-and-development personnel during technological innovation projects

Rudy MoenaertDirk DeschoolmeesterA De MeyerWE Souder

A1 Journal Article in R & D MANAGEMENT

Antecedents and effects of project communication during new financial service innovation, paper presented at the 14th Colloquium of EGOS on Stretching the boundaries of organisation studies into the next millenium, Maastricht, July 9-11, 1998.

A LIEVENSRudy Moenaert

Competitive reactions to new product introductions: an empirical investigation in industrial markets. EMAC, Berlin, 1999, 126.

Marion DebruyneRudy MoenaertEJ HULTINKRudolf Frambach

External communication flows in international product development. EMAC, Berlin, 1999, 101.

Rudy MoenaertF FRANCOISF CAELDRIES

Informatiestromen in internationale productontwikkeling'. M&O 52 (3): 48 - 73 (May - June 1998).

Rudy MoenaertF FRANCOISE WAUTERSF CAELDRIES

Informatiestromen in internationale productontwikkeling: interne en externe interfaces', paper presented at the 23rd Flemish Scientific Economic Conference, March 13 - 14, 1998, pp. 263-284.

Rudy MoenaertF FRANCOISE WAUTERSF CAELDRIES

Innovation across cultures: a USA-Belgium comparison. PDMA, 1999, 127-153.

Rudy MoenaertWE SOUDER

Internal and external communication flows in international product development, paper presented at the 5th International Product Development Management Conference, Como, May 25 - 26, 1998. Proceedings: pp. 743-762.

Rudy MoenaertF CAELDRIESF FRANCOIS

Visionaire marketing. Concurreren nu, bouwen voor de toekomst. Nyenrode University Press, 1999.

Rudy MoenaertHSJ ROBBEN

World Wide Web search behaviour: a multiple-case study research, paper presented at the 3rd International Conference on Marketing and Corporate Communications, April 20 -21, 1998. Proceedings: pp. 233 - 244 (Best Competitive Award).

Steve MuylleRudy MoenaertM DESPONTIN