Research Explorer

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Onderzoeker

Maggie Geuens

Publicaties & datasets

Prijzen & Erkenningen

306 Resultaten

2026

Consumer segmentation in healthy and sustainable food : insights on willingness to change and food choices from a scoping review

Iris VermeirJulie VerstraetenMaggie GeuensGudrun RooseHendrik SlabbinckAnneleen Van Kerckhove

Hoofdstuk in een boek in Food and Consumer Behavior : A comprehensive Reference

2025

Development and validation of a tool to measure public knowledge on digital pollution

Laurens Van DaeleMaggie GeuensGudrun Roose

Exploring the impact of technology-as-solution beliefs on environmental attitudes and behaviors

Laurens Van DaeleGudrun RooseMaggie Geuens

Healthy labels, healthy portions? The impact of favorable nutri-scores on consumers' portion size selection and food intake

Eva HeeremansMaggie GeuensIris Vermeir

A1 Artikel in een tijdschrift in FOOD QUALITY AND PREFERENCE

Marketing communications : a European perspective

Patrick De PelsmackerMaggie GeuensJoeri Van den BerghGudrun Roose

Packaging the future : determinants of use intentions and incentive structures of reusable packaging systems

Eva HeeremansJoyce De TemmermanHendrik SlabbinckMaggie Geuens

A1 Artikel in een tijdschrift in RESOURCES CONSERVATION AND RECYCLING

2024

Beyond bundles : choosing product bundles increases shopping basket size

Barbara Kobuszewski VollesDaphne RibbersAnneleen Van KerckhoveMaggie Geuens

A1 Artikel in een tijdschrift in JOURNAL OF RETAILING AND CONSUMER SERVICES

Evolution of dietary patterns in Flanders : an ecological trend study on best-selling cookbook recipes (2008-2018) and their correlation with household purchases

Viktor ProesmansChristophe MatthysIris VermeirMaggie Geuens

A1 Artikel in een tijdschrift in NUTRITION JOURNAL

Groceries at a glance : how external product cues shape consumer decisions

Eva HeeremansMaggie GeuensIris Vermeir

How a health goal activation drives the Nutri-Score effect

Eva HeeremansMaggie GeuensIris Vermeir

A1 Artikel in een tijdschrift in FOOD QUALITY AND PREFERENCE

How and when do virtual influencers positively affect consumer responses to endorsed brands?

Barbara Kobuszewski VollesJaewoo ParkAnneleen Van KerckhoveMaggie Geuens

A1 Artikel in een tijdschrift in JOURNAL OF BUSINESS RESEARCH

Morals over money : the relationship between moral motivations and consumers' food waste

Daphne RibbersErica van HerpenMario PandelaereMaggie Geuens

A1 Artikel in een tijdschrift in SUSTAINABLE PRODUCTION AND CONSUMPTION

Motivations (and) matter : a deep dive into the roles of consumers' multi-faceted motivations and multi-use products in minimizing household food waste

Daphne RibbersMario PandelaereMaggie GeuensErica Van Herpen

Supporting vulnerable families' meal practices : process evaluation of a nationwide intervention implemented by a retailer and social organizations

Marjolijn VosAnneleen Van KerckhoveBenedicte DeforcheViktor ProesmansNathalie MichelsMaartje Pieternel PoelmanMaggie GeuensWendy Van Lippevelde

A1 Artikel in een tijdschrift in BMC PUBLIC HEALTH

Supporting vulnerable families' meal practices : process evaluation of a nationwide intervention implemented by a retailer and social organizations (vol 24, 3060, 2024)

Marjolijn VosAnneleen Van KerckhoveBenedicte DeforcheViktor ProesmansNathalie MichelsMaartje Pieternel PoelmanMaggie GeuensWendy Van Lippevelde

2023

A longitudinal time series analysis of celebrity chef popularity and its relation to household purchases : a potential game changer for health promoting campaigns?

Viktor ProesmansDirk Van den PoelIris VermeirMaggie Geuens

Cooking up a media storm : the association between food media and our dietary behavior

Viktor ProesmansMaggie GeuensIris Vermeir

Development and validation of the motivation to avoid food waste scale

Daphne RibbersMaggie GeuensMario PandelaereErica van Herpen

A1 Artikel in een tijdschrift in GLOBAL ENVIRONMENTAL CHANGE-HUMAN AND POLICY DIMENSIONS

Development and validation of the motivation to avoid food waste scale

Daphne RibbersMaggie GeuensMario PandelaereErica van Herpen

Food writings in a postmodern society : a discourse analysis of influencer and celebrity chef cookbooks in Belgium

Viktor ProesmansIris VermeirNelleke TeughelsMaggie Geuens

A2 Artikel in een tijdschrift in FRONTIERS IN COMMUNICATION

How online grocery shopping drives private label food purchases

Julie VerstraetenEva HeeremansMaggie GeuensIris Vermeir

A1 Artikel in een tijdschrift in JOURNAL OF BUSINESS RESEARCH

Hungry eyes : how presentation styles in food pictures affect consumer behavior

Eva MeerssemanIris VermeirMaggie Geuens

Marketing : the fundamentals

Sara Leroi-WereldsKatrien VerleyeArne De KeyserMaggie GeuensKlaas VerbekenBart Larivière

Marketing innovation : exploring consumer responses to trending promotion tactics

Barbara Kobuszewski VollesAnneleen Van KerckhoveMaggie Geuens

Products in disguise : communicating product benefits with surface mimicry

Anneleen Van KerckhoveCaroline De BondtMaggie Geuens

A1 Artikel in een tijdschrift in JOURNAL OF CONSUMER RESEARCH

Research on influencing factors of food choice and food consumption

Redactioneel materiaal

Save near-expired food : does a message to avoid food waste affect food purchase and household waste prevention behaviors?

Yi ZhangErica van HerpenEllen J. Van LooMario PandelaereMaggie Geuens

A1 Artikel in een tijdschrift in JOURNAL OF CLEANER PRODUCTION

The effect of bundling products on total basket size

Daphne RibbersBarbara Kobuszewski VollesMaggie GeuensAnneleen Van Kerckhove

Time for action : implied-action does it!

Gudrun RooseMaggie Geuens

Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands

Barbara Kobuszewski VollesAnneleen Van KerckhoveMaggie Geuens

A1 Artikel in een tijdschrift in JOURNAL OF BUSINESS RESEARCH

What a mess! The effect of messiness in food pictures on unhealthy food choices

Eva MeerssemanMaggie GeuensIris Vermeir

A1 Artikel in een tijdschrift in FOOD QUALITY AND PREFERENCE

What a mess! The effect of messiness in food pictures on unhealthy food choices

Eva MeerssemanMaggie GeuensIris Vermeir

2022

Determinants of healthy and sustainable food choices in parents with a higher and lower socioeconomic status : a qualitative study

Marjolijn VosBenedicte DeforcheAnneleen Van KerckhoveNathalie MichelsMaartje PoelmanMaggie GeuensWendy Van Lippevelde

A1 Artikel in een tijdschrift in APPETITE

Food media and dietary behavior in a Belgian adult sample : how obtaining information from food media sources associates with dietary behavior

Viktor ProesmansIris VermeirCharlotte de BackerMaggie Geuens

A1 Artikel in een tijdschrift in INTERNATIONAL JOURNAL OF PUBLIC HEALTH

How to reduce agri-environmental impacts on ecosystem services : the role of nudging techniques to increase purchase of plant-based meat substitutes

Nicky CouckeIris VermeirHendrik SlabbinckMaggie GeuensZiad Choueiki

A1 Artikel in een tijdschrift in ECOSYSTEM SERVICES

Intervention strategies to promote healthy and sustainable food choices among parents with lower and higher socioeconomic status

Marjolijn VosBenedicte DeforcheAnneleen Van KerckhoveNathalie MichelsMaggie GeuensWendy Van Lippevelde

A1 Artikel in een tijdschrift in BMC PUBLIC HEALTH

Research on the influencing factors of consumers’ impulse buying in live streaming contexts

Xiaoxiao GongZuoliang YeMaggie Geuens

Take a bite! The effect of bitten food in pictures on purchase intention

Eva MeerssemanMaggie GeuensIris Vermeir

The backfire effect of the nutri-score

Eva HeeremansIris VermeirMaggie Geuens

The effect of gender congruence between anthropomorphic packaging shapes and product benefits on consumer responses

Eva MeerssemanMaggie GeuensIris Vermeir

The evolution of food recipes in popular media : does it associate with household purchases?

Viktor ProesmansMaggie GeuensChristophe MatthysIris Vermeir

Whether, why, and for whom the Nutri-Score works

Eva HeeremansMaggie GeuensIris Vermeir

2021

An evaluation of the COVID-19 pandemic and perceived social distancing policies in relation to planning, selecting, and preparing healthy meals : an observational study in 38 countries worldwide

Charlotte De BackerLauranna TeunissenIsabelle CuykxPaulien DecorteSara PabianSarah GerritsenChristophe MatthysHaleama Al SabbahKathleen Van RoyenNelleke Teughels et al.

A1 Artikel in een tijdschrift in FRONTIERS IN NUTRITION

Animals like us : leveraging the negativity bias in anthropomorphism to reduce beef consumption

Ziad ChoueikiMaggie GeuensIris Vermeir

A1 Artikel in een tijdschrift in FOODS

Animals Like Us: Leveraging the Negativity Bias in Anthropomorphism to Reduce Beef Consumption

Ziad ChoueikiMaggie GeuensIris Vermeir

How online grocery shopping affects private label food choices

Eva HeeremansJulie VerstraetenMaggie GeuensIris Vermeir

Investigating the effectiveness of simplified labels for safe use communication : the case of household detergents

Maggie GeuensDominic ByrneGeert BoeijeVirginie PeetersBert Vandecasteele

A1 Artikel in een tijdschrift in INTERNATIONAL JOURNAL OF CONSUMER STUDIES

Marketing communications : a European perspective

Patrick De PelsmackerMaggie GeuensJoeri Van den Bergh

Offering brand switching in online stores : the effectiveness of recommendations for private labels vs. national brands

Barbara Kobuszewski VollesAnneleen Van KerckhoveMaggie Geuens

Take a bite! The effect of bitten food in pictures on product attitudes, purchase intentions, and willingness to pay

Eva MeerssemanMaggie GeuensIris Vermeir

A1 Artikel in een tijdschrift in FOODS

The effect of masculine or feminine product benefits and anthropomorphic packaging shapes on purchase intention and product attitudes

Eva MeerssemanMaggie GeuensIris Vermeir

The effect of perspectives in food pictures on unhealthy food choices

Eva MeerssemanIris VermeirMaggie Geuens

A1 Artikel in een tijdschrift in FOOD QUALITY AND PREFERENCE

2020

Environmentally sustainable food consumption : a review and research agenda from a goal-directed perspective

Iris VermeirBert WeijtersJan De HouwerMaggie GeuensHendrik SlabbinckAdriaan SpruytAnneleen Van KerckhoveWendy Van LippeveldeHans De SteurWim Verbeke

A1 Artikel in een tijdschrift in FRONTIERS IN PSYCHOLOGY

Food-tastic choice! : nudging to get our food choices on a healthy and sustainable track

Jolien VandenbroeleAnneleen Van KerckhoveMaggie Geuens

If you work it, flaunt it : conspicuous displays of exercise efforts increase mate value

Jolien VandenbroeleAnneleen Van KerckhoveMaggie Geuens

A1 Artikel in een tijdschrift in JOURNAL OF BUSINESS RESEARCH

Nudging to get our food choices on a sustainable track

Jolien VandenbroeleIris VermeirMaggie GeuensHendrik SlabbinckAnneleen Van Kerckhove

A1 Artikel in een tijdschrift in PROCEEDINGS OF THE NUTRITION SOCIETY

Strong as an ox : usage of storytelling by vegan athletes to reduce consumers’ meat-health associations

Ziad ChoueikiMaggie GeuensIris VermeirAdriaan Spruyt

The effect of perspectives in food pictures on unhealthy food choices

Eva MeerssemanIris VermeirMaggie Geuens

The effectiveness of online recommendations for private labels versus national brands

Barbara Kobuszewski VollesAnneleen Van KerckhoveMaggie Geuens

2019

'Put the chips & candies first' : how food assortments’ in-store positioning can make a difference

Julie VerstraetenMaggie Geuens

A match made in heaven or down under? The effectiveness of matching visual and verbal horizons in advertising

Gudrun RooseIris VermeirMaggie GeuensAnneleen Van Kerckhove

A1 Artikel in een tijdschrift in JOURNAL OF CONSUMER PSYCHOLOGY

A temporal model of perceived control to explain service failures

Natalia Araujo PachecoCristiane PizzuttiMaggie Geuens

A2 Artikel in een tijdschrift in BAR - BRAZILIAN ADMINISTRATION REVIEW

Arming consumers against product placement : a comparison of factual and evaluative educational interventions

Tina TessitoreMaggie Geuens

A1 Artikel in een tijdschrift in JOURNAL OF BUSINESS RESEARCH

If you work it, flaunt it : conspicuous displays of exercise efforts increase mate value

Jolien VandenbroeleAnneleen Van KerckhoveMaggie Geuens

If you work it,flaunt it : conspicuous displays of exercise efforts increase mate value

Jolien VandenbroeleAnneleen Van KerckhoveMaggie Geuens

Nudging consumers towards more sustainable food consumption : In-store nudging interventions at point of purchase

Nicky CouckeIris VermeirHendrik SlabbinckMaggie GeuensAnneleen Van Kerckhove

Put the chips & candies first : how food assortments’ in-store positioning can make a difference

Julie VerstraetenMaggie Geuens

Same but different : using anthropomorphism in the battle against food waste

Katrien CooremansMaggie Geuens

A1 Artikel in een tijdschrift in JOURNAL OF PUBLIC POLICY & MARKETING

Time-inconsistent choices in today's market place : how retail trends affect consumers' food choices

Julie VerstraetenMaggie GeuensIris Vermeir

2018

A food affair : a study on interventions to stimulate positive consumption behavior

Katrien CooremansMaggie GeuensMario Pandelaere

Be aware of your suspicion : when 'being suspicious' ironically leads to suboptimal judgment- and decision-making

Julie VerstraetenTina TessitoreMaggie Geuens

Does the eye catch it all? The impact of consuming with our eyes on marketing effectiveness

Gudrun RooseMaggie GeuensIris Vermeir

From informational towards transformational advertising strategies? A content analysis of Belgian food magazine advertisements

Gudrun RooseMaggie GeuensIris Vermeir

A1 Artikel in een tijdschrift in BRITISH FOOD JOURNAL

How Large Assortments Lead us to Succumb to Temptation

Julie VerstraetenMaggie GeuensIris Vermeir

Look at that body! How anthropomorphic package shapes systematically appeal to consumers

Caroline De BondtAnneleen Van KerckhoveMaggie Geuens

A1 Artikel in een tijdschrift in INTERNATIONAL JOURNAL OF ADVERTISING

Whom do customers blame for a service failure? Effects of thought speed on causal locus attribution

Natalia Araujo PachecoMaggie GeuensCristiane Pizzutti

A1 Artikel in een tijdschrift in JOURNAL OF RETAILING AND CONSUMER SERVICES

2017

Clicks as a healthy alternative to bricks : how online grocery shopping reduces vice purchases

Elke HuygheJulie VerstraetenMaggie GeuensAnneleen Van Kerckhove

A1 Artikel in een tijdschrift in JOURNAL OF MARKETING RESEARCH

Cross-national investigation of the drivers of obesity : re-assessment of past findings and avenues for the future

Katrien CooremansMaggie GeuensMario Pandelaere

A1 Artikel in een tijdschrift in APPETITE

Desire for design : an integrative study of consumer responses to product & package design

Caroline De BondtMaggie GeuensAnneleen Van Kerckhove

How subtle changes in the food environment can help consumers make healthier food choices

Elke HuygheMaggie GeuensIris Vermeir

How subtle changes in the food environment can help consumers make healthier food choices

Elke HuygheMaggie GeuensIris Vermeir

Planning and conducting experimental advertising research and questionnaire design

Maggie GeuensPatrick De Pelsmacker

A1 Artikel in een tijdschrift in JOURNAL OF ADVERTISING

The effect of squeeze tubes on consumers' serving sizes

Elke HuygheMaggie GeuensIris Vermeir

To squeeze or not to squeeze : how squeeze tubes affect consumers' serving sizes

Elke HuygheMaggie GeuensIris Vermeir

A1 Artikel in een tijdschrift in APPETITE

‘My lips are sealed’ the impact of package resealability on the consumption of tempting foods

Caroline De BondtAnneleen Van KerckhoveMaggie Geuens

A1 Artikel in een tijdschrift in APPETITE

2016

Cognitive, emotional, and behavioral reactions to service failures

Natalia Araujo PachecoCristiane Pizzutti dos SantosMaggie Geuens

Cross-national investigation on the drivers behind obesity : re-assessment of past findings and avenues for the future

Katrien CooremansMaggie GeuensMario Pandelaere

Healthy food ads ‘prevent’ whereas ads for unhealthy food ‘promote’ : time for a change? A content analysis of healthy and unhealthy food magazine ads

Gudrun RooseMaggie GeuensIris Vermeir

How choice overload leads us to succumb to temptation

Julie VerstraetenMaggie GeuensIris Vermeir

How subtle changes in the food environment can help consumers make healthier food choices

Elke HuygheMaggie GeuensIris Vermeir

Same Same, but Different: Why Consumers Do Not Buy Ugly Produce

Katrien CooremansMaggie Geuens

Scale format effects on response option interpretation and use

Elke CabooterBert WeijtersMaggie GeuensIris Vermeir

A1 Artikel in een tijdschrift in JOURNAL OF BUSINESS RESEARCH

The calibrated sigma method : an efficient remedy for between-group differences in response category use on likert scales

Bert WeijtersHans BaumgartnerMaggie Geuens

A1 Artikel in een tijdschrift in INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

2015

Brand typicality and distant novel extension acceptance: how risk-reduction counters low category fit

Frank GoedertierNiraj DawarMaggie GeuensBert Weijters

A1 Artikel in een tijdschrift in JOURNAL OF BUSINESS RESEARCH

Clicks as a Healthy Alternative to Bricks: How Online Grocery Shopping Reduces Vice Purchases

Elke HuygheJulie VerstraetenMaggie GeuensAnneleen Van Kerckhove

How convenient packaging decreases consumption

Elke HuygheMaggie GeuensIris Vermeir

Landscapes as an ad/disadvantage in food advertising

Gudrun RooseMaggie GeuensIris Vermeir

Marketingcommunicatie

Patrick De PelsmackerMaggie GeuensJoeri Van den Bergh

Nutrition in disguise: how healthy food looks tasty by means of shape mimicry

Caroline De BondtAnneleen Van KerckhoveMaggie Geuens

Starting off with an Apology: Paving the Way to Consumer Persuasion?

Tina TessitoreAnneleen Van KerckhoveMaggie Geuens

The effectiveness of implicit, sensory cues in food marketing

Caroline De BondtAnneleen Van KerckhoveMaggie Geuens

The floor is nearer than the sky: how looking up or down affects construal level

Anneleen Van KerckhoveMaggie GeuensIris Vermeir

A1 Artikel in een tijdschrift in JOURNAL OF CONSUMER RESEARCH

The group effect: how food products look more attractive in group than individually

Katrien CooremansMaggie Geuens

To squeeze or not to squeeze: how squeeze tubes affect consumers' serving sizes

Elke HuygheMaggie GeuensIris Vermeir

2014

Disrupting The Healthy-Tasty Trade-off: How Healthy Food Is Perceived To Be Tasty By Means Of Shape Modification

Caroline De BondtAnneleen Van KerckhoveMaggie Geuens

How goals affect consumer choice

Kristof GeskensMaggie GeuensBert WeijtersAlexander Chernev

The impact of physical versus symbolic presence on impulsive behavior in an online and offline grocery environment

Elke HuygheJulie VerstraetenMaggie GeuensAnneleen Van Kerckhove

Towards a better understanding of (un)healthy consumer behavior: unexplored aspects within the vice-virtue domain

Elke HuygheMaggie GeuensIris Vermeir

Vices & Virtues, Virtues & Vices: How Store Lay-out can Make a Difference

Julie VerstraetenMaggie GeuensIris Vermeir

2013

How Suspicion can Lead to Suboptimal Consumer Choices

Julie VerstraetenTina TessitoreMaggie Geuens

How variety in flavors within indulgent and healthy food options affects perceived healthiness and preference for promotion types

Elke HuygheMaggie GeuensIris Vermeir

PP for 'product placement' or 'puzzled public'? The effectiveness of symbols as warnings of product placement and the moderating role of brand recall

Tina TessitoreMaggie Geuens

A1 Artikel in een tijdschrift in INTERNATIONAL JOURNAL OF ADVERTISING

The effect of familiarity with the response category labels on item response to likert

Bert WeijtersMaggie GeuensHans Baumgartner

A1 Artikel in een tijdschrift in JOURNAL OF CONSUMER RESEARCH

The influence of ad-evoked feelings on brand evaluations: empirical generalizations from consumer responses to more than 1000 TV commercials

Michel Tuan PhamMaggie GeuensPatrick De Pelsmacker

A1 Artikel in een tijdschrift in INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

The influence of looking down versus up as a learned distance cue on level of construal

Anneleen Van KerckhoveMaggie GeuensIris Vermeir

The influence of mood on attitude-behavior consistency

Maarten ElenEvelien D'heerMaggie GeuensIris Vermeir

A1 Artikel in een tijdschrift in JOURNAL OF BUSINESS RESEARCH

The role of sceptical processing in product placement effectiveness

Tina TessitoreMaggie GeuensMario Pandelaere

2012

A motivational account of the question-behavior effect

Anneleen Van KerckhoveMaggie GeuensIris Vermeir

A1 Artikel in een tijdschrift in JOURNAL OF CONSUMER RESEARCH

For unsuspicious eyes only! The detrimental effects of a general suspicious mindset on persuasion knowledge activation

Tina TessitoreMaggie Geuens

Illusory distance of exposure as a moderator of the mere exposure effect

Anneleen Van KerckhoveMaggie Geuens

Increasing choice satisfaction through goal-based labeling

Frank GoedertierKristof GeskensMaggie GeuensBert Weijters

A1 Artikel in een tijdschrift in MARKETING LETTERS

Intention superiority perspectives on preference-decision consistency

Anneleen Van KerckhoveMaggie GeuensIris Vermeir

A1 Artikel in een tijdschrift in JOURNAL OF BUSINESS RESEARCH

Listen, I am not in the mood but these words matter...to me at least: coping with ambivalence through spreading word-of-mouth

Nico HeuvinckIris VermeirMaggie Geuens

Looking down is the way up: the influence of looking down versus up on the scope of the evoked processing style

Anneleen Van KerckhoveMaggie GeuensIris Vermeir

On the effectiveness of ego- and other-focused ad-evoked emotions: the moderating impact of product type and personality

Tineke FaseurMaggie Geuens

A1 Artikel in een tijdschrift in INTERNATIONAL JOURNAL OF ADVERTISING

Online advertising and congruency effects it depends on how you look at it

Wim JanssensPatrick De PelsmackerMaggie Geuens

A1 Artikel in een tijdschrift in INTERNATIONAL JOURNAL OF ADVERTISING

Regulating consumer behavior by refraining from action

Anneleen Van KerckhoveMaggie Geuens

Should you or could you? The effect of social influence in text warnings against product placement and the moderating role of self-monitoring

Tina TessitoreMaggie Geuens

Spreading word of mouth when loving and hating the same object: The impact of attitude ambivalence on pre- and post-failure word of mouth

Nico HeuvinckYves Van VaerenberghIris VermeirMaggie Geuens

The influence of one- versus two-sided information on the anticipation of negative reactions: the role of attitudinal ambivalence

Ineke UyttersprotIris VermeirMaggie Geuens

When being sure that you are unsure predicts behavior: some ambivalent attitudes are more predictive of behavior than others

Nico HeuvinckIris VermeirMaggie Geuens

When being sure that you are unsure predicts behavior: some ambivalent attitudes are more predictive of behavior than others

Nico HeuvinckIris VermeirMaggie Geuens

When knowing is better than expecting - Resolving different types of ambivalence by (biased) information processing and spreading word-of-mouth

Nico HeuvinckIris VermeirMaggie Geuens

When the bias is in mind and eyes: coping with ambivalence by (biased) information processing

Nico HeuvinckIris VermeirMaggie Geuens

2011

Combined influence of selective focus and decision involvement on attitude-behavior consistency in a context of memory-based decision making

Anneleen Van KerckhoveIris VermeirMaggie Geuens

A1 Artikel in een tijdschrift in PSYCHOLOGY & MARKETING

Context effects of TV programme‑induced interactivity and telepresence on advertising responses

Veroline CaubergheMaggie GeuensPatrick De Pelsmacker

A1 Artikel in een tijdschrift in INTERNATIONAL JOURNAL OF ADVERTISING

Emotional advertising: revisiting the role of product category

Maggie GeuensPatrick De PelsmackerTineke Faseur

A1 Artikel in een tijdschrift in JOURNAL OF BUSINESS RESEARCH

Folks, listen up! My words matter...to me at least - Coping with ambivalence thorugh spreading word-of-mouth

Nico HeuvinckIris VermeirMaggie Geuens

Intention superiority as a mechanism of the question-behavior effect

Anneleen Van KerckhoveMaggie GeuensIris Vermeir

Intention superiority as a mechanism of the question-behavior effect

Anneleen Van KerckhoveMaggie GeuensIris Vermeir

Investigating the strength of affectively and cognitively based attitudes

Ineke UyttersprotIris VermeirMaggie Geuens

Investigating the strength of affectively and cognitively based attitudes

Ineke UyttersprotIris VermeirMaggie Geuens

Kan een slank model hamburgers promoten?

Leen AdamsMaggie GeuensTina Tessitore

A4 Artikel in een tijdschrift in MARKETINGJAARBOEK : AAN MARKETING DENKEN EN DOEN

The influence of assortment size on preference-consistent choice

Maarten ElenIneke UyttersprotMaggie GeuensIris Vermeir

The influence of mood, decision style and affect intensity on attitude-behavior consistency

Maarten ElenEvelien D'heerMaggie GeuensIris Vermeir

The influence of the self-regulatory focus on the effectiveness of stop-smoking campaigns for young smokers

Leen AdamsTineke FaseurMaggie Geuens

A1 Artikel in een tijdschrift in JOURNAL OF CONSUMER AFFAIRS

The role of knowledge accessibility in consumer behavior

Anneleen Van KerckhoveMaggie GeuensIris Vermeir

Underneath the skin of attitude ambivalence: coping with different types of ambivalence

Nico HeuvinckIris VermeirMaggie Geuens

Warning consumers against product placement: what does and does not work?

Tina TessitoreMaggie GeuensLeen Adams

Where does business research go from here? Food-for-thought on academic papers in business research

A1 Artikel in een tijdschrift in JOURNAL OF BUSINESS RESEARCH

2010

Advertising repetition and complexity of digital signage advertisements: simplicity rules!

Neal Van LoockIris VermeirMaggie Geuens

Advertising repetition and complexity of digital signage advertisements: simplicity rules!

Neal Van LoockIris VermeirMaggie Geuens

Communicating the right emotion to generate help for connected versus unconnected others

Tineke FaseurMaggie Geuens

A1 Artikel in een tijdschrift in COMMUNICATION RESEARCH

Does brand prototypicality help or hinder consumer acceptance of distant new-to-the-world branded product innovations?

Frank GoedertierNiraj DawarBert WeijtersMaggie Geuens

Innovative consumers: who, why, and how to target

Bert VandecasteeleMaggie Geuens

Marketing management: de essentie

Philip KotlerKevin Lane KellerHenry RobbenMaggie GeuensOnno Ponfoort

Match-up effects happen for a reason: the impact of activating persuasion knowledge on endorser effectiveness

Leen AdamsMaggie GeuensTina Tessitore

Message efficacy for one-sided versus two-sided messages: the moderating role of attitude ambivalence

Nico HeuvinckIris VermeirMaggie Geuens

Motivated consumer innovativeness: concept, measurement, and validation

Bert VandecasteeleMaggie Geuens

A1 Artikel in een tijdschrift in INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

Relationship Quality and Purchase Intention and Behavior: The Moderating Impact of Relationship Strength

Marie De CannièrePatrick De PelsmackerMaggie Geuens

A1 Artikel in een tijdschrift in JOURNAL OF BUSINESS AND PSYCHOLOGY

The backfire effects of choice intention formation for decision making in an out-of-stock context

Anneleen Van KerckhoveMaggie GeuensIris Vermeir

The Individual Consistency of Acquiescence and Extreme Response Style in Self-Report Questionnaires

Bert WeijtersMaggie GeuensNiels Schillewaert

A1 Artikel in een tijdschrift in APPLIED PSYCHOLOGICAL MEASUREMENT

The influence of information sidedness on the anticipation of conflicting reactions: moderating role of prior attitude ambivalence and need for closure

Ineke UyttersprotIris VermeirMaggie Geuens

The Stability of Individual Response Styles

Bert WeijtersMaggie GeuensNiels Schillewaert

A1 Artikel in een tijdschrift in PSYCHOLOGICAL METHODS

Who said that looks do not matter? The effects of rating scales on response styles

Elke CabooterBert WeijtersMaggie GeuensIris Vermeir

Why Do We Find It Hard to Choose? Maximizers' Expectations and Their Effect on Choice Strategy

Jonas KiesekomsMaarten ElenMaggie GeuensMario Pandelaere

2009

A new measure of brand personality

Maggie GeuensBert WeijtersKristof De Wulf

A1 Artikel in een tijdschrift in INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

Brand typicality and the adoption of new products

Frank GoedertierMaggie GeuensNiraj Dawar

Intention superiority and the question-behavior effect

Anneleen Van KerckhoveMaggie GeuensIris Vermeir

Relationship quality and the theory of planned behavior models of behavioral intentions and purchase behavior

Marie Hélène De CannièrePatrick De PelsmackerMaggie Geuens

A1 Artikel in een tijdschrift in JOURNAL OF BUSINESS RESEARCH

Revising the myth of gay consumer innovativeness

Bert VandecasteeleMaggie Geuens

A1 Artikel in een tijdschrift in JOURNAL OF BUSINESS RESEARCH

The effect of advertising complexity and repetition on attitude toward digital signage advertisements

Neal Van LoockIris VermeirMaggie Geuens

The influence of self-regulatory focus in the effectiveness of emotional health campaigns: it is a matter of context too

Leen AdamsTineke FaseurMaggie Geuens

The proximity effect: the role of inter-item distance on reverse-item bias

Bert WeijtersMaggie GeuensNiels Schillewaert

A1 Artikel in een tijdschrift in INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

2008

Assessing differences in response styles in Europe: language versus nationality

Bert WeijtersMaggie GeuensKristof De Wulf

Assessing response styles across modes of data collection

Bert WeijtersNiels SchillewaertMaggie Geuens

A1 Artikel in een tijdschrift in JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

Co-branding in Advertising: The Issue of Category and Image Fit

Maggie GeuensC PECHEUXIris Vermeir

Combined influence of selective focus and decision involvement on attitude-behaviour consistency in a context of memory-based decision making

Anneleen Van KerckhoveMaggie GeuensIris Vermeir

De inconsistente consument: een onderzoek naar de kloof tussen consumentenattitudes en hun uiteindelijke gedrag

Anneleen Van KerckhoveIris VermeirMaggie Geuens

Een gezonde of ongezonde reclameslogan? That's the question

Leen AdamsMaggie Geuens

Hoofdstuk in een boek in Marketingjaarboek 2008

Marketingcommunicatie

Patrick De PelsmackerMaggie GeuensJ VAN DEN BERGH

Meer dan 25 jaar AIDS-preventiecampagnes : wanneer werd er wat gecommuniceerd?

Leen AdamsMaggie Geuens

Hoofdstuk in een boek in Marketing denken en doen

More than 20 years of aids prevention: what has been said when and to whom?

Leen AdamsMaggie Geuens

Motivated consumer innovativeness: concept and measurement

Bert VandecasteeleMaggie Geuens

Promoting help for victims of child abuse: using positive or negative, certain or uncertain emotions?

Tineke FaseurLeen AdamsMaggie Geuens

Reclame voor het goede doel

Tineke FaseurMaggie Geuens

The Effect of Sequential Self-predictions on Behavior Change

Anneleen Van KerckhoveMaggie GeuensIris Vermeir

The effectiveness of fear appeals in health campaigs: the role of self-regulatory focus

Leen AdamsMaggie GeuensIris Vermeir

The influence of self-regulatory focus and context in the effectiveness of emotional health campaigns

Leen AdamsTineke FaseurMaggie Geuens

The short term stability of response styles

Bert WeijtersMaggie GeuensNiels Schillewaert

Towards a better understanding of the phenomenon of response styles: the influence of self-regulatory focus

Elke CabooterB WeijtersMaggie GeuensIris Vermeir

2007

Being there or being lost? The context effects of TV programme induced interactivity on advertising: responses and the moderating role of need for cognition

Veroline CauberghePatrick De PelsmackerMaggie Geuens

Choosing the Right Emotion to Persuade People to Help Connected versus Unconnected Others

Tineke FaseurMaggie Geuens

Emotionele reclame: 'klikt' het met de doelgroep en het product?

Tineke FaseurMaggie Geuens

Healthy or unhealthy slogans: That's the question

Leen AdamsMaggie Geuens

A1 Artikel in een tijdschrift in JOURNAL OF HEALTH COMMUNICATION

Introductory case study: marketingmanagement bij AXA

Bart Larivière

Hoofdstuk in een boek in Marketing management : de essentie

Marketing communications: a European perspective

Patrick De PelsmackerMaggie GeuensJ. Van den Berg

Marketing management: de essentie

Philip KotlerK. L. KellerHenry RobbenMaggie Geuens

Need for closure and media use of youngsters

Iris VermeirMaggie Geuens

2006

Co-branding: het belang van imago- en productovereenkomst

Maggie GeuensC. Pecheux

Consumer innovativeness and GLB: A comparative study

B VANDECASTEELEMaggie Geuens

Different positive feelings leading to different ad evaluations - The case of coziness, excitement, and romance

Tineke FaseurMaggie Geuens

A1 Artikel in een tijdschrift in JOURNAL OF ADVERTISING

Does a medium context have a priming or an interference effect? It depends on how you look at it.

W JANSSENSPatrick De PelsmackerMaggie Geuens

Evaluation of age-related labels by senior citizens

Bert WeijtersMaggie Geuens

A1 Artikel in een tijdschrift in PSYCHOLOGY & MARKETING

Explicit and implicit determinants of ethical consumerism

Delphine VantommeMaggie GeuensJan De HouwerPatrick De Pelsmacker

Need for closure and youths' leisure time preferences

Iris VermeirMaggie Geuens

A1 Artikel in een tijdschrift in PSYCHOLOGICAL REPORTS

Response styles in consumer research

Bert WeijtersMaggie GeuensNiels Schillewaert

The end of marketing communications as we know it?

The role of self-regulatory focus in consumer satisfaction

Leen AdamsMaggie Geuens

2005

Assessing the impact of color in the store environment: an environmental psychology approach

Malaika BrengmanMaggie Geuens

Consumer innovativeness and Personal Values of Openness and Self-Enhancement

Maggie GeuensB WEIJTERSG ROEHRICH

Different positive feelings, different advertising effects: the case of cosiness, romance and excitement

Tineke FaseurMaggie Geuens

Docentenhandleiding: Marketingcommunicatie

Emoties in de context en in de reclame: meer dan een kwestie van positief versus negatief

Tineke FaseurMaggie Geuens

Hoofdstuk in een boek in Management Jaarboek 2005

Foundations of marketing communications: a European perspective

Patrick De PelsmackerMaggie GeuensJoeri van den Bergh

Healthy or unhealthy slogans. That's the question

Leen AdamsMaggie Geuens

Implicit attitudes toward green consumer behaviour

Delphine VantommeMaggie GeuensJan De HouwerPatrick De Pelsmacker

A1 Artikel in een tijdschrift in PSYCHOLOGICA BELGICA

Instructor’s Manual: Foundations of Marketing Communications: A European Perspective

Patrick De PelsmackerMaggie GeuensJ VAN DEN BERGHK VAN WINKEL

Marketing communicatie

Patrick De PelsmackerMaggie GeuensJoeri van den Bergh

Need for closure and leisure of youngsters (poster presentation)

Iris VermeirMaggie Geuens

Segmenting internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation

M BrengmanMaggie GeuensBert WeijtersSM SmithWR Swinyard

A1 Artikel in een tijdschrift in JOURNAL OF BUSINESS RESEARCH

The Influence of Need for Closure and Need for Cognition on Consumers's Importance of Product Attributes

Iris VermeirMaggie Geuens

The usefulness of the implicit association test for consumer behavior research

Delphine VantommeMaggie Geuens

2004

De GSM: geen succesvol marketingkanaal?

G MASTI D'HAENEMaggie Geuens

Hoofdstuk in een boek in Management Jaarboek 2004

Developing a typology of airport shoppers

Maggie GeuensDelphine VantommeM BRENGMAN

A1 Artikel in een tijdschrift in TOURISM MANAGEMENT

Explicit and implicit attitudes towards advertisements portraying men in different roles

Delphine VantommeMaggie GeuensJan De HouwerPatrick De Pelsmacker

Implicit Attitudes toward Green Consumer Behavior

Delphine VantommeMaggie GeuensJan De HouwerPatrick De Pelsmacker

Instructor's manual: Marketing Communications

Marketing communications: a European perspective

Patrick De PelsmackerMaggie GeuensJ VAN DEN BERGH

Measurement Bias due to Mode of Data Collection: Validation and Application of a SEM model

B WEIJTERSN SCHILLEWAERTMaggie Geuens

Strategic brand communications

A2 Artikel in een tijdschrift in JOURNAL OF MARKETING COMMUNICATIONS

The four dimensional impact of color on shopper's emotions

M BRENGMANMaggie Geuens

A1 Artikel in een tijdschrift in ADVANCES IN CONSUMER RESEARCH

The impact of context-induced feelings on the effectiveness of ad appeals avoking the same feeling or a different feeling of the same valence

Tineke FaseurMaggie Geuens

The importance of media planning, ad likeability and brand position for ad and brand recognition in radio spots

Patrick De PelsmackerMaggie GeuensIris Vermeir

A1 Artikel in een tijdschrift in INTERNATIONAL JOURNAL OF MARKET RESEARCH

The influence of need for closure on media preferences of youngsters

Bert WeijtersIris VermeirMaggie Geuens

The relative Impact of exploratory Acquisition of Products and Interests in the Product Category on Domain specifec Innovativeness

B WEIJTERSMaggie GeuensG ROEHRICH

2003

Food retailing, now and in the future

Maggie GeuensMalaika BrengmanRosette S’Jegers

A2 Artikel in een tijdschrift in JOURNAL OF RETAILING AND CONSUMER SERVICES

How family structure affects parent - child communication about consumption

Maggie GeuensPatrick De PelsmackerGitte Mast

A2 Artikel in een tijdschrift in INTERNATIONAL JOURNAL OF ADVERTISING & MARKETING TO CHILDREN

Innovativiteit versus interesse: wat zet consumenten aan tot het kopen van nieuwe producten?

B WEIJTERSG MASTG GOESSAERTMaggie Geuens

Hoofdstuk in een boek in Marketing Jaarboek 2003

Marketing management: de essentie

Philip KotlerHenry RobbenMaggie Geuens

Marketingá Komunikace

Patrick De PelsmackerMaggie GeuensJ VAN DEN BERGH

Wie is de groene consument en hoe kan je hem/haar bereiken?

G GOESSAERTMaggie Geuens

Hoofdstuk in een boek in Management Jaarboek 2003

2002

Assessing the impact of offline URL advertising

Maggie GeuensDelphine VantommeB WEIJTERSG GOESSAERT

Attitudes of school directors towards in-school marketing: an exploratory study

Maggie GeuensPatrick De PelsmackerG MAST

A2 Artikel in een tijdschrift in INTERNATIONAL JOURNAL OF ADVERTISING AND MARKETING TO CHILDREN

Capturing the image of second-hand stores: investigating the underlying image dimensions

Malaika BrengmanMaggie GeuensTineke Faseur

Children's influence on family purchase behavior: the role of family structure

Maggie GeuensGitte MastPatrick De Pelsmacker

Co-branding in advertising: a content analysis of Belgian print ads.

Maggie GeuensC PÃECHEUXG MAST

Developing a Short Affect Intensity Scale.

Maggie GeuensPatrick De Pelsmacker

A1 Artikel in een tijdschrift in PSYCHOLOGICAL REPORTS

Emotional and rational advertising messages in positive and negative Polish media contexts

D. MaisonPatrick De PelsmackerMaggie Geuens

A2 Artikel in een tijdschrift in ADVANCES IN INTERNATIONAL MARKETING

Environmentally friendly behaviour with respect to air pollution: the role of environmental knowledge, concern and perceived behavioural control

Patrick De PelsmackerW JANSSENSMaggie Geuens

Evaluation of age-related labels by senior citizens

B WEIJTERSMaggie Geuens

Family structure as a moderator of parent-child communication about consumption

Maggie GeuensG MASTPatrick De Pelsmacker

Impact of playground communication on environmental friendliness: an exploratory study

Wim JanssensMaggie GeuensPatrick De Pelsmacker

Internet behavior of children and teenagers

G MASTMaggie GeuensSteve Muylle

Media context and advertising effectiveness: The role of context appreciation and context/ad similarity.

Patrick De PelsmackerMaggie GeuensP ANCKAERT

A1 Artikel in een tijdschrift in JOURNAL OF ADVERTISING

Offline URL Advertising: Hierarchy of effects in on- and offline consumers.

Maggie GeuensG GOESSAERTDelphine VantommeB WEIJTERS

Offline URL-advertising pays off: de impact van offline URL reclame op internet gebruikers en niet-gebruikers

Maggie GeuensH GHESQUIEREG GOESSAERT

Hoofdstuk in een boek in Management Jaarboek 2002

Profiling internet users based on their propensity to adopt online shopping

Malaika BrengmanMaggie Geuens

Segmenting the senior market: professional and social activity level

Bert WeijtersMaggie Geuens

Surfen in België en Nederland: clickt het tussen de jongeren?

Maggie GeuensG Mast

Hoofdstuk in een boek in Marketing jaarboek 2002

The effectiveness of emotional and rational advertising messages in positive and negative contexts

Dominika MaisonPatrick De PelsmackerMaggie Geuens

The impact of colour in the store environment : an environmental psychology approach

Malaika BrengmanMaggie Geuens

The impact of media context-ad similarity and media context appreciation on advertising effectiveness

Patrick De PelsmackerMaggie Geuens

The Impact of Store Environment on Second-hand Store Image

M BRENGMANMaggie GeuensTineke Faseur

The role of humor in the persuasion of individuals varying in need for cognition.

Maggie GeuensPatrick De Pelsmacker

A1 Artikel in een tijdschrift in ADVANCES IN CONSUMER RESEARCH

Validity and reliability of scores on the reduced emotional intensity scale.

Maggie GeuensPatrick De Pelsmacker

A1 Artikel in een tijdschrift in EDUCATIONAL AND PSYCHOLOGICAL MEASUREMENT

2001

Classifying grocery shoppers by shopping motivations and store preference

Maggie GeuensM BRENGMANR S'JEGERS

Hoofdstuk in een boek in European advances in consumer research

Comparing Alternative Segmentation Approaches for Senior Consumers

Maggie GeuensB WEIJTERS

Context is de key: media-context en reclame-effectiviteit

Patrick De PelsmackerMaggie GeuensP ANCKAERT

Hoofdstuk in een boek in Management Jaarboek 2001

De invloed van persoonlijkheid op de effectiviteit van emotionele reclame

Hoofdstuk in een boek in Marketing en communicatie overmorgen : a brave new world?

DHL keeps your promises (Case)

Patrick De PelsmackerMaggie GeuensJoeri van den Bergh

Hoofdstuk in een boek in Principles and practice of marketing

Explanatory factors of recognition and correct brand recall of radio commercials

Patrick De PelsmackerMaggie GeuensH GHESQUIÈRE

Marketing communications

Patrick De PelsmackerMaggie GeuensJoeri van den Bergh

The impact of consumer characteristics and campaign related factors on brand confusion in print advertising

M BrengmanMaggie GeuensPatrick De Pelsmacker

A2 Artikel in een tijdschrift in JOURNAL OF MARKETING COMMUNICATIONS

The Impact of Store Characteristics on Store Performance: The Case of Cycle Stores

M BRENGMANMaggie Geuens

2000

De invloed van reclame op het individu

Maggie GeuensM. Brengman

A4 Artikel in een tijdschrift in KINK : TIJDSCHRIFT VAN DE HUMANISTISCHE JONGEREN

Emotional appeals and information cues in Belgian magazine advertisements

Patrick De PelsmackerMaggie Geuens

Hoofdstuk in een boek in Strategic corporate communication : a selection of articles by Belgian and Dutch authors in leading international journals

Food Retailing, Now and in the Future. A Consumer Perspective

Maggie GeuensM BRENGMANR S'JEGERS

1999

Affect intensity revisited: individual differences and the communication effects of emotional stimuli

Maggie GeuensPatrick De Pelsmacker

A1 Artikel in een tijdschrift in PSYCHOLOGY & MARKETING

Emotionele reclame: voor wie en voor welke producten?

Hoofdstuk in een boek in GEUENS M. Emotionele reclame: voor wie en voor welke producten? Marketing Jaarboek, 116-131

The advertising effectiveness of different levels of intensity of humour and warmth and the moderating role of top of mind awareness and degree of product use

Patrick De PelsmackerMaggie Geuens

A2 Artikel in een tijdschrift in JOURNAL OF MARKETING COMMUNICATIONS

Wordt reclame steeds emotioneler?

Patrick De PelsmackerMaggie Geuens

Hoofdstuk in een boek in R. Duyck & C. Van Tilborgh (eds.), Management Jaarboek, Roularta, Roeselare, 75-80

1998

Advertising Characteristics and the Attitude towards the Ad - A Study of 100 Likeable TV Commercials.

Patrick De PelsmackerB DecockMaggie Geuens

Affect Intensity, Need for Cognition and Television Viewing Behaviour and Preferences

Maggie GeuensPatrick De Pelsmacker

De invloed van persoonlijkheid op de effectiviteit van emotionele reclame.

Different markets, different communication strategies? A comparison of the communication effects of alcohol advertisements in Belgium and Poland

Patrick De PelsmackerMaggie Geuens

A2 Artikel in een tijdschrift in INTERNATIONAL MARKETING REVIEW

Feelings Evoked by Warm, Erotic, Humorous or Non-Emotional Print Advertisements for Alcoholic Beverages.

Maggie GeuensPatrick De Pelsmacker

Het verband tussen reclame-inhoud en reclame-effectiviteit.

Patrick De PelsmackerMaggie Geuens

Need for Cognition and the Moderating Role of the Level of Intensity of Warm and Humorous Advertising Appeals.

Maggie GeuensPatrick De Pelsmacker

Televisiekijkgedrag, programmavoorkeur en persoonlijkheidskenmerken : de rol van affectintensiteit en neiging tot nadenken

Patrick De PelsmackerMaggie Geuens

A4 Artikel in een tijdschrift in COMMUNICATIE

The Advertising Effectiveness of Different Levels of Intensity of Humour and Warmth and the Moderating Role of Affect Intensity

Patrick De PelsmackerMaggie Geuens

1997

Affect intensity and the general attitude towards advertising

Patrick De PelsmackerMaggie Geuens

Emotional appeals and information cues in Belgian magazine advertisements.

Patrick De PelsmackerMaggie Geuens

A2 Artikel in een tijdschrift in INTERNATIONAL JOURNAL OF ADVERTISING

Erotische reclame: een effectieve strategie?

A2 Artikel in een tijdschrift in TIJDSCHRIFT VOOR ECONOMIE EN MANAGEMENT

Humoristische reclame : een effectieve strategie?

Hoofdstuk in een boek in Management voor een levenskunstenaar : liber amicorum Emile Vanlommel

Product category involvement and the reaction of Belgian and Polish consumers to different advertising appeals

Maggie GeuensPatrick De Pelsmacker

A2 Artikel in een tijdschrift in ADVANCES IN CONSUMER RESEARCH

The changing world of marketing and corporate communications: proceedings of the 2nd international conference on marketing and corporate communications

The Influence of Affect Intensity, Affective Orientation and Need for Emotion on Affective and Cognitive Responses to Warm, Erotic and Humorous Advertising Appeals

Maggie GeuensPatrick De Pelsmacker

Wordt reclame steeds emotioneler ?

Patrick De PelsmackerMaggie Geuens

Hoofdstuk in een boek in C. Van Tilborgh en R. Duyck (eds.), Management Jaarboek, Roularta Books, Zellik

Wordt reclame steeds emotioneler?

Patrick De PelsmackerMaggie Geuens

1996

De analyse van het informatiebeleid van de gemeente : een gevalstudie van de stad Lier

Maggie GeuensM. De KeersmaeckerPatrick De Pelsmacker

A4 Artikel in een tijdschrift in PRAKTIJKGIDS MANAGEMENT LOKALE BESTUREN

De effectiviteit van emotionele reclame.

Patrick De PelsmackerMaggie Geuens

The communication effects of warmth, eroticism and humour in alcohol advertisements

Patrick De PelsmackerMaggie Geuens

A2 Artikel in een tijdschrift in JOURNAL OF MARKETING COMMUNICATIONS

1995

Feelings evoked by warmth, eroticism and humour in alcohol advertisements

Maggie GeuensPatrick De Pelsmacker

Het organiseren van een bevraging en het opstellen van een vragenlijst

Patrick De PelsmackerMaggie Geuens

The communication effects of warmth, eroticism and humour in alcohol advertisements. RUCA, 1995, nr. 7.

Patrick De PelsmackerMaggie Geuens