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Researcher

Leen De Schaepdrijver

Profile

Projects

Publications

Activities

Awards & Distinctions

2 Results

2023

How browsing data can advance television advertising

Leen De SchaepdrijverPhilippe BaeckeKoen TackxSteve Muylle

Dissertation

2023

2022

What makes consumers willing to share their data in addressable TV advertising? The influence of personal and situational factors on consumer willingness to disclose information

Leen De SchaepdrijverPhilippe BaeckeKoen Tackx

A1 Journal Article in JOURNAL OF ADVERTISING RESEARCH

2022