Research Explorer

Your browser does not support JavaScript or JavaScript is not enabled. Without JavaScript some functions of this webapplication may be disabled or cause error messages. To enable JavaScript, please consult the manual of your browser or contact your system administrator.

Researcher

Leen De Schaepdrijver

Awards & Distinctions

This person is no longer affiliated with Ghent University as a researcher.

0000-0003-2859-7972

Full bibliography

Show email address

Department(s)

Faculty of Economics and Business Administration

Department of Marketing, Innovation and Organisation (EB23) (until 24 September 2023)

Research disciplines

Social sciences
- Advertising
- Market research
- Marketing communications

Expertise

Telecom Advertising Big data Contextual data Customer data Marketing Targeted advertising