Research Explorer

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Researcher

Iris Vermeir

Awards & Distinctions

244 Results

2026

Consumer Segmentation in Healthy and Sustainable Food: Insights on Willingness to Change and Food Choices from a Scoping Review

Iris VermeirJulie VerstraetenMaggie GeuensGudrun RooseHendrik SlabbinckAnneleen Van Kerckhove

Bookchapter in Food and Consumer Behavior: A comprehensive Reference

2025

Healthy labels, healthy portions? The impact of favorable nutri-scores on consumers' portion size selection and food intake

Eva HeeremansMaggie GeuensIris Vermeir

A1 Journal Article in FOOD QUALITY AND PREFERENCE

Healthy labels, healthy portions? The impact of favorable nutri-scores on consumers' portion size selection and food intake

Eva HeeremansMaggie GeuensIris Vermeir

U Journal Article in FOOD QUALITY AND PREFERENCE

THE ROLE OF IMPLICIT GOAL HIERARCHIES IN EFFECTIVELY PROMOTING SUSTAINABLE CONSUMPTION

Morgan De RockerAdriaan SpruytIris Vermeir

When and how do interventions promote pro-environmental spillover behaviour? The role of goal importance and (un)conscious goal pursuit

Morgan De RockerAdriaan SpruytIris Vermeir

2024

Evolution of dietary patterns in Flanders : an ecological trend study on best-selling cookbook recipes (2008-2018) and their correlation with household purchases

Viktor ProesmansChristophe MatthysIris VermeirMaggie Geuens

A1 Journal Article in NUTRITION JOURNAL

Face your fears : direct and indirect measurement of responses to looming threats

Lana MulierHendrik SlabbinckIris Vermeir

A1 Journal Article in COGNITION & EMOTION

Facilitating a protein shift : the influence of individual consumer characteristics, food-related factors, and context on food choices

Nicky CouckeIris VermeirHendrik Slabbinck

Groceries at a glance : how external product cues shape consumer decisions

Eva HeeremansMaggie GeuensIris Vermeir

How a health goal activation drives the Nutri-Score effect

Eva HeeremansMaggie GeuensIris Vermeir

A1 Journal Article in FOOD QUALITY AND PREFERENCE

2023

A longitudinal time series analysis of celebrity chef popularity and its relation to household purchases : a potential game changer for health promoting campaigns?

Viktor ProesmansDirk Van den PoelIris VermeirMaggie Geuens

Consumer preferences towards plant-based, hybrid and cultivated meat analogues offered in different meal contexts and at various consumption moments : a choice-based conjoint experimental design and an online survey

Nicky CouckeHendrik SlabbinckIris Vermeir

A1 Journal Article in FOOD QUALITY AND PREFERENCE

Cooking up a media storm : the association between food media and our dietary behavior

Viktor ProesmansMaggie GeuensIris Vermeir

Eating out of paper versus plastic : the effect of packaging material on consumption

Joyce De TemmermanIris VermeirHendrik Slabbinck

A1 Journal Article in FOOD QUALITY AND PREFERENCE

Food writings in a postmodern society : a discourse analysis of influencer and celebrity chef cookbooks in Belgium

Viktor ProesmansIris VermeirNelleke TeughelsMaggie Geuens

A2 Journal Article in FRONTIERS IN COMMUNICATION

How online grocery shopping drives private label food purchases

Julie VerstraetenEva HeeremansMaggie GeuensIris Vermeir

A1 Journal Article in JOURNAL OF BUSINESS RESEARCH

Hungry eyes : how presentation styles in food pictures affect consumer behavior

Eva MeerssemanIris VermeirMaggie Geuens

Introducing nuance to the measurement of consumers' automatic product appraisals : validation and applications of the Implicit Attribute Classification Task (‘IMPACT’)

Daria AltenburgAdriaan SpruytIris Vermeir

Putting spatial product presentation cues on the map : review and research directions

Gudrun RooseIris Vermeir

A1 Journal Article in JOURNAL OF BUSINESS RESEARCH

Recyled plastic packaging on the upswing : an abstract

Joyce De TemmermanNico HeuvinckHendrik SlabbinckIris Vermeir

The full package of package-free retail environments : a mixed methods study on multiple stakeholder perspectives of package-free shopping

Joyce De TemmermanHendrik SlabbinckIris Vermeir

A1 Journal Article in SUSTAINABLE PRODUCTION AND CONSUMPTION

The wrap-less revolution : consumer segmentation by facilitators of and barriers to package-free shopping

Joyce De TemmermanHendrik SlabbinckIris Vermeir

A1 Journal Article in RESOURCES CONSERVATION AND RECYCLING

Unpacking packaging : an investigation of packaging material for a healthy and sustainable future

Joyce De TemmermanIris VermeirHendrik Slabbinck

What a mess! The effect of messiness in food pictures on unhealthy food choices

Eva MeerssemanMaggie GeuensIris Vermeir

A1 Journal Article in FOOD QUALITY AND PREFERENCE

What a mess! The effect of messiness in food pictures on unhealthy food choices

Eva MeerssemanMaggie GeuensIris Vermeir

2022

Consumer evaluation of food quality and the role of environmental cues : a comprehensive cross-country study

Dacinia Crina PetrescuIris VermeirPhilippe BurnyRuxandra Malina Petrescu-Mag

A1 Journal Article in EUROPEAN RESEARCH ON MANAGEMENT AND BUSINESS ECONOMICS

Food media and dietary behavior in a Belgian adult sample : how obtaining information from food media sources associates with dietary behavior

Viktor ProesmansIris VermeirCharlotte de BackerMaggie Geuens

A1 Journal Article in INTERNATIONAL JOURNAL OF PUBLIC HEALTH

How to reduce agri-environmental impacts on ecosystem services : the role of nudging techniques to increase purchase of plant-based meat substitutes

Nicky CouckeIris VermeirHendrik SlabbinckMaggie GeuensZiad Choueiki

A1 Journal Article in ECOSYSTEM SERVICES

Take a bite! The effect of bitten food in pictures on purchase intention

Eva MeerssemanMaggie GeuensIris Vermeir

The backfire effect of the nutri-score

Eva HeeremansIris VermeirMaggie Geuens

The effect of gender congruence between anthropomorphic packaging shapes and product benefits on consumer responses

Eva MeerssemanMaggie GeuensIris Vermeir

The effect of recycled packaging on perceived product naturalness

Joyce De TemmermanNico HeuvinckHendrik SlabbinckIris Vermeir

The evolution of food recipes in popular media : does it associate with household purchases?

Viktor ProesmansMaggie GeuensChristophe MatthysIris Vermeir

Whether, why, and for whom the Nutri-Score works

Eva HeeremansMaggie GeuensIris Vermeir

2021

An evaluation of the COVID-19 pandemic and perceived social distancing policies in relation to planning, selecting, and preparing healthy meals : an observational study in 38 countries worldwide

Charlotte De BackerLauranna TeunissenIsabelle CuykxPaulien DecorteSara PabianSarah GerritsenChristophe MatthysHaleama Al SabbahKathleen Van RoyenNelleke Teughels et al.

A1 Journal Article in FRONTIERS IN NUTRITION

Animals like us : leveraging the negativity bias in anthropomorphism to reduce beef consumption

Ziad ChoueikiMaggie GeuensIris Vermeir

A1 Journal Article in FOODS

Food on the move : the impact of implied motion in pictures on food perceptions through anticipated pleasure of consumption

Lana MulierEva MeerssemanIris VermeirHendrik Slabbinck

A1 Journal Article in FOODS

How online grocery shopping affects private label food choices

Eva HeeremansJulie VerstraetenMaggie GeuensIris Vermeir

Is 'wild' a food quality attribute? Heavy metal content in wild and cultivated sea buckthorn and consumers’ risk perception

Ruxandra Malina Petrescu-MagIris VermeirCarmen RobaDacinia Crina PetrescuNicoleta Bican-BrisanIldiko Melinda Martonos

A1 Journal Article in INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH

Make it move : the effectiveness of using motion techniques in visual marketing trends

Lana MulierIris VermeirHendrik Slabbinck

Mock meat in the butchery : nudging consumers toward meat substitutes

Jolien VandenbroeleHendrik SlabbinckAnneleen Van KerckhoveIris Vermeir

A1 Journal Article in ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES

Take a bite! The effect of bitten food in pictures on product attitudes, purchase intentions, and willingness to pay

Eva MeerssemanMaggie GeuensIris Vermeir

A1 Journal Article in FOODS

The effect of masculine or feminine product benefits and anthropomorphic packaging shapes on purchase intention and product attitudes

Eva MeerssemanMaggie GeuensIris Vermeir

The effect of perspectives in food pictures on unhealthy food choices

Eva MeerssemanIris VermeirMaggie Geuens

A1 Journal Article in FOOD QUALITY AND PREFERENCE

The impact of the Nutri-Score nutrition label on perceived healthiness and purchase intentions

Joyce De TemmermanEva HeeremansHendrik SlabbinckIris Vermeir

A1 Journal Article in APPETITE

This way up : the effectiveness of mobile vertical video marketing

Lana MulierHendrik SlabbinckIris Vermeir

A1 Journal Article in JOURNAL OF INTERACTIVE MARKETING

Viewpoint : using neuroscience tools in service research

Nanouk VerhulstIris VermeirHendrik Slabbinck

A1 Journal Article in JOURNAL OF SERVICES MARKETING

2020

'Playing by the Book' : determinants of children's preference for replicating and originating play

Dieneke Van de SompelIris Vermeir

A1 Journal Article in JOURNAL OF CREATIVE BEHAVIOR

A neurophysiological exploration of the dynamic nature of emotions during the customer experience

Nanouk VerhulstIris VermeirHendrik SlabbinckBart LarivièreMaurizio MauriVincenzo Russo

A1 Journal Article in JOURNAL OF RETAILING AND CONSUMER SERVICES

Beliefs and actions towards an environmental ethical life : the Christianity-environment nexus reflected in a cross-national analysis

Ruxandra Malina Petrescu-MagAdrian AnaIris VermeirDacinia Crina Petrescu

A1 Journal Article in JOURNAL OF AGRICULTURAL & ENVIRONMENTAL ETHICS

Consumer understanding of food quality, healthiness, and environmental impact : a cross-national perspective

Dacinia Crina PetrescuIris VermeirRuxandra Malina Petrescu-Mag

A1 Journal Article in INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH

Environmentally sustainable food consumption : a review and research agenda from a goal-directed perspective

Iris VermeirBert WeijtersJan De HouwerMaggie GeuensHendrik SlabbinckAdriaan SpruytAnneleen Van KerckhoveWendy Van LippeveldeHans De SteurWim Verbeke

A1 Journal Article in FRONTIERS IN PSYCHOLOGY

GIF it to me : the effect of animation on sense of urgency and impulse buying

Lana MulierHendrik SlabbinckIris Vermeir

Horizontal or vertical : the effect of package shape on perceived healthiness

Joyce De TemmermanIris VermeirHendrik Slabbinck

How visuals affect food choice

Editorial material

Nudging to get our food choices on a sustainable track

Jolien VandenbroeleIris VermeirMaggie GeuensHendrik SlabbinckAnneleen Van Kerckhove

A1 Journal Article in PROCEEDINGS OF THE NUTRITION SOCIETY

Recycled plastic on the upswing : the effect of packaging material on perceived healthiness and purchase intention

Joyce De TemmermanNico HeuvinckHendrik SlabbinckIris Vermeir

Recycled plastic on the upswing : the effect of packaging material on perceived healthiness and purchase intention

Joyce De TemmermanNico HeuvinckHendrik SlabbinckIris Vermeir

Strong as an ox : usage of storytelling by vegan athletes to reduce consumers’ meat-health associations

Ziad ChoueikiMaggie GeuensIris VermeirAdriaan Spruyt

The effect of perspectives in food pictures on unhealthy food choices

Eva MeerssemanIris VermeirMaggie Geuens

This way up : the effectiveness of mobile vertical video marketing

Lana MulierHendrik SlabbinckIris Vermeir

Traditional foods at the click of a button : the preference for the online purchase of Romanian traditional foods during the COVID-19 pandemic

Ruxandra Malina Petrescu-MagIris VermeirDacinia Crina PetrescuFlorin Laurentiu CristaIoan Banatean-Dunea

A1 Journal Article in SUSTAINABILITY

Visual design cues impacting food choice : a review and future research agenda

Iris VermeirGudrun Roose

A1 Journal Article in FOODS

2019

A match made in heaven or down under? The effectiveness of matching visual and verbal horizons in advertising

Gudrun RooseIris VermeirMaggie GeuensAnneleen Van Kerckhove

A1 Journal Article in JOURNAL OF CONSUMER PSYCHOLOGY

Boosting service performance by dark chocolate seduction

Nanouk VerhulstHendrik SlabbinckIris Vermeir

A1 Journal Article in JOURNAL OF SERVICES MARKETING

How do implicit/explicit attitudes and emotional reactions to sustainable logo relate? A neurophysiological study

Giulia SongaHendrik SlabbinckIris Vermeir

A1 Journal Article in FOOD QUALITY AND PREFERENCE

Nudging consumers towards more sustainable food consumption : In-store nudging interventions at point of purchase

Nicky CouckeIris VermeirHendrik SlabbinckMaggie GeuensAnneleen Van Kerckhove

Paper or plastic? Packaging material affects health perception and consumption

Joyce De TemmermanIris VermeirHendrik Slabbinck

Show me more! The influence of visibility on sustainable food choices

Nicky CouckeIris VermeirHendrik SlabbinckAnneleen Van Kerckhove

A1 Journal Article in FOODS

Time-inconsistent choices in today's market place : how retail trends affect consumers' food choices

Julie VerstraetenMaggie GeuensIris Vermeir

2018

A Multi-Method Exploration of Emotions During Service Delivery through Self-Service Technology or by an Employee

Nanouk VerhulstHendrik SlabbinckIris VermeirBart Larivière

A multi-method exploration of affective processes throughout the customer journey

Nanouk VerhulstIris VermeirHendrik SlabbinckBart Larivière

Approach and loss aversion : consumer responses to approaching and receding stimuli in advertising

Lana MulierIris VermeirHendrik Slabbinck

Curbing portion size effects by adding smaller portions at the point of purchase

Jolien VandenbroeleHendrik SlabbinckAnneleen Van KerckhoveIris Vermeir

A1 Journal Article in FOOD QUALITY AND PREFERENCE

Does the eye catch it all? The impact of consuming with our eyes on marketing effectiveness

Gudrun RooseMaggie GeuensIris Vermeir

From informational towards transformational advertising strategies? A content analysis of Belgian food magazine advertisements

Gudrun RooseMaggie GeuensIris Vermeir

A1 Journal Article in BRITISH FOOD JOURNAL

How Large Assortments Lead us to Succumb to Temptation

Julie VerstraetenMaggie GeuensIris Vermeir

Mock meat in the butchery : nudging consumers toward meat substitutes

Jolien VandenbroeleHendrik SlabbinckAnneleen Van KerckhoveIris Vermeir

Nudging consumers towards less meat consumption

Jolien VandenbroeleHendrik SlabbinckAnneleen Van KerckhoveIris Vermeir

Nudging retail customers towards sustainable purchases

Hendrik SlabbinckIris Vermeir

Paper box or plastic bag? Structural package design elements affect health perception and consumption

Joyce De TemmermanIris VermeirHendrik Slabbinck

Self-serving technology or an employee? A neurological approach

Hendrik SlabbinckIris VermeirNanouk VerhulstMaurizio Mauri

2017

Contemporary topics in consumer morality : an investigation of ethical and unethical consumer judgment, decision making and behavior

Charlotte De CortePatrick Van KenhoveIris Vermeir

Downsizing 'Portion Distortion': nudging in the supermarket.

Jolien VandenbroeleAnneleen Van KerckhoveHendrik SlabbinckIris Vermeir

Fight or Flight? Consumers' Implicit and Explicit Emotional Reactions to Looming Threat

Lana MulierHendrik SlabbinckIris Vermeir

Fight or flight? Implicit and explicit measurement of emotions elicited by looming threat

Lana MulierHendrik SlabbinckIris Vermeir

How Do Implicit/explicit Attitudes And Emotional Reactions To Sustainable Logo’s Relate? A Neurophysiological Study

Hendrik SlabbinckGiulia SongaIris Vermeir

How advertising beauty influences children's self-perception and behavior

Iris VermeirDieneke Van de Sompel

Bookchapter in Advertising and branding : concepts, methodologies, tools, and applications

How subtle changes in the food environment can help consumers make healthier food choices

Elke HuygheMaggie GeuensIris Vermeir

How subtle changes in the food environment can help consumers make healthier food choices

Elke HuygheMaggie GeuensIris Vermeir

Self-service technology or an employee? That's the question: A neuroscientific approach

Nanouk VerhulstHendrik SlabbinckIris VermeirMaurizio MauriVincenzo Russo

Self-service technology or an employee? That's the question: A neuroscientific approach

Nanouk VerhulstIris VermeirHendrik SlabbinckMaurizio MauriVincenzo Russo

The compelling urge to misbehave : do impulse purchases instigate unethical consumer behavior?

Saar BossuytIris VermeirHendrik SlabbinckTine De BockPatrick Van Kenhove

A1 Journal Article in JOURNAL OF ECONOMIC PSYCHOLOGY

The effect of squeeze tubes on consumers' serving sizes

Elke HuygheMaggie GeuensIris Vermeir

The effectiveness of fear appeals featuring fines versus social disapproval in preventing shoplifting among adolescents

Iris VermeirTine De BockPatrick Van Kenhove

A1 Journal Article in PSYCHOLOGY & MARKETING

To squeeze or not to squeeze : how squeeze tubes affect consumers' serving sizes

Elke HuygheMaggie GeuensIris Vermeir

A1 Journal Article in APPETITE

2016

Altering speed of locomotion

Bram Van den BergheNico HeuvinckGaby SchellekensIris Vermeir

A1 Journal Article in JOURNAL OF CONSUMER RESEARCH

Healthy food ads ‘prevent’ whereas ads for unhealthy food ‘promote’ : time for a change? A content analysis of healthy and unhealthy food magazine ads

Gudrun RooseMaggie GeuensIris Vermeir

How choice overload leads us to succumb to temptation

Julie VerstraetenMaggie GeuensIris Vermeir

How subtle changes in the food environment can help consumers make healthier food choices

Elke HuygheMaggie GeuensIris Vermeir

Insights in children's consumer related activities and reactions to advertising

Dieneke Van de SompelIris VermeirMario Pandelaere

Scale format effects on response option interpretation and use

Elke CabooterBert WeijtersMaggie GeuensIris Vermeir

A1 Journal Article in JOURNAL OF BUSINESS RESEARCH

The curious case of curiosity : studies on the influence of curiosity on consumer behavior

Liesbet Van den DriesscheIris VermeirMario Pandelaere

The influence of source attractiveness on self-perception and advertising effectiveness for 6- to 7-year-old children

Dieneke Van de SompelIris Vermeir

A1 Journal Article in INTERNATIONAL JOURNAL OF CONSUMER STUDIES

2015

'A Change of Pace' Goal Gradients in Locomotor Behaviour

Bram Van den BergheNico HeuvinckGaby SchellekensIris Vermeir

'A Change of Pace' Goal Gradients in Locomotor Behaviour

Bram Van den BergheNico HeuvinckGaby SchellekensIris Vermeir

Do neurotransmitters shape our reactions to service encounters? The case of SE & OT

Nanouk VerhulstIris VermeirHendrik Slabbinck

Do neurotransmitters shape our reactions to service encounters? The case of serotonin & oxytocin

Nanouk VerhulstIris VermeirHendrik Slabbinck

Follow your curiosity, you won’t regret it : how disconfirmed expectations will not always result in dissatisfaction

Liesbet Van den DriesscheIris VermeirMario Pandelaere

How advertising beauty influences children's self-perception and behavior

Iris VermeirDieneke Van de Sompel

Bookchapter in Marketing and consumer behavior : concepts, methodologies, tools, and applications

How convenient packaging decreases consumption

Elke HuygheMaggie GeuensIris Vermeir

Landscapes as an ad/disadvantage in food advertising

Gudrun RooseMaggie GeuensIris Vermeir

Playing by the book. Identifying determinants of children’s play behaviour and subsequent toy preferences

Dieneke Van de SompelIris Vermeir

The floor is nearer than the sky: how looking up or down affects construal level

Anneleen Van KerckhoveMaggie GeuensIris Vermeir

A1 Journal Article in JOURNAL OF CONSUMER RESEARCH

To squeeze or not to squeeze: how squeeze tubes affect consumers' serving sizes

Elke HuygheMaggie GeuensIris Vermeir

When consistency matters: the effect of valence consistency on review helpfulness

Simon QuaschningMario PandelaereIris Vermeir

A1 Journal Article in JOURNAL OF COMPUTER-MEDIATED COMMUNICATION

2014

A meta-analysis of relationships linking service failure attributions to customer outcomes

Yves Van VaerenberghChiara OrsingherIris VermeirBart Larivière

A1 Journal Article in JOURNAL OF SERVICE RESEARCH

Assessing the what is beautiful is good stereotype and the influence of moderately attractive and less attractive advertising models on self-perception, ad attitudes, and purchase intentions of 8–13-year-old children

Iris VermeirDieneke Van de Sompel

A2 Journal Article in JOURNAL OF CONSUMER POLICY

Children's replicating and originating play behaviour: the role of personality and situational cues and the effect on consumer choices

Dieneke Van de SompelMario PandelaereIris Vermeir

Impact of flow on recognition of and attitudes toward in-game brand placements : brand congruence and placement prominence as moderators

Iris VermeirSnezna KasakovaTina TessitoreVeroline CaubergheHendrik Slabbinck

A1 Journal Article in INTERNATIONAL JOURNAL OF ADVERTISING

Towards a better understanding of (un)healthy consumer behavior: unexplored aspects within the vice-virtue domain

Elke HuygheMaggie GeuensIris Vermeir

Vices & Virtues, Virtues & Vices: How Store Lay-out can Make a Difference

Julie VerstraetenMaggie GeuensIris Vermeir

When and Why attribute sorting affects attribute weights in decision-making

Simon QuaschningMario PandelaereIris Vermeir

A1 Journal Article in JOURNAL OF BUSINESS RESEARCH

2013

'What's the harm in being unethical? These strangers are rich anayway!': exploring underlying factors of double standards

Tine De BockIris VermeirPatrick Van Kenhove

A1 Journal Article in JOURNAL OF BUSINESS ETHICS

Advertising beauty can influence children's advertising model perception, self-perception and advertising effectiveness

Iris VermeirDieneke Van de Sompel

An attribution explanation of the effect of valence consistency on review helpfulness

Simon QuaschningMario PandelaereIris Vermeir

Credence quality coordination and consumers' willingness-to-pay for certified halal labelled meat

Wim VerbekePieter RutsaertKarijn BonneIris Vermeir

A1 Journal Article in MEAT SCIENCE

Easy on the mind: rankings and consumer product evaluations

Simon QuaschningMario PandelaereIris Vermeir

How advertising beauty influences children's self-perception and behavior

Iris VermeirDieneke Van de Sompel

Bookchapter in Dynamics of competitive advantage and consumer perception in social marketing

How variety in flavors within indulgent and healthy food options affects perceived healthiness and preference for promotion types

Elke HuygheMaggie GeuensIris Vermeir

Service recovery's impact on customers next-in-line

Yves Van VaerenberghIris VermeirBart Larivière

A1 Journal Article in MANAGING SERVICE QUALITY

Should I recycle or not? Effects of attitude strength and social pressure

Ineke UyttersprotIris Vermeir

Bookchapter in Dynamics of competitive advantage and consumer perception in social marketing

The influence of looking down versus up as a learned distance cue on level of construal

Anneleen Van KerckhoveMaggie GeuensIris Vermeir

The influence of materialism and motivation on children's reason for playing

Dieneke Van de SompelMario PandelaereIris Vermeir

The influence of mood on attitude-behavior consistency

Maarten ElenEvelien D'heerMaggie GeuensIris Vermeir

A1 Journal Article in JOURNAL OF BUSINESS RESEARCH

The role of information in consumers' decisions: a closer look at online reviews and product lists

Simon QuaschningMario PandelaereIris Vermeir

When being consistent matters: the effect of valence consistency on review helpfulness

Simon QuaschningMario PandelaereIris Vermeir

2012

A motivational account of the question-behavior effect

Anneleen Van KerckhoveMaggie GeuensIris Vermeir

A1 Journal Article in JOURNAL OF CONSUMER RESEARCH

A question of taste? The difference in perceived helpfulness of online reviews for utilitarian versus hedonic products

Simon QuaschningMario PandelaereIris Vermeir

Always take the weather with you, unless you want your digital signage advertising to be effective

Neal Van LoockIris VermeirMaggie Geuens

Children’s play behavior and resulting game choices: investigating the influence of personality, materialism and ownership of products

Dieneke Van de SompelMario PandelaereIris Vermeir

Customer reactions to service failure and recovery encounters

Yves Van VaerenberghBart LarivièreIris VermeirPatrick Van Kenhove

Easy on the mind: how rankings influence attribute weights in multi-attribute decision tasks

Simon QuaschningMario PandelaereIris Vermeir

Gender differences in children's creativity and play behavior

Dieneke Van de SompelIris VermeirMario Pandelaere

Bookchapter in Psychology of gender differences

Intention superiority perspectives on preference-decision consistency

Anneleen Van KerckhoveMaggie GeuensIris Vermeir

A1 Journal Article in JOURNAL OF BUSINESS RESEARCH

Listen, I am not in the mood but these words matter...to me at least: coping with ambivalence through spreading word-of-mouth

Nico HeuvinckIris VermeirMaggie Geuens

Looking down is the way up: the influence of looking down versus up on the scope of the evoked processing style

Anneleen Van KerckhoveMaggie GeuensIris Vermeir

Spreading word of mouth when loving and hating the same object: The impact of attitude ambivalence on pre- and post-failure word of mouth

Nico HeuvinckYves Van VaerenberghIris VermeirMaggie Geuens

The impact of flow on memory and attitudes for in-game brand placements: the moderating role of brand congruence and placement prominence

Iris VermeirSnezhanka KazakovaTina TessitoreVeroline CaubergheHendrik Slabbinck

The impact of process recovery communication on customer satisfaction, repurchase intentions, and word-of-mouth intentions

Yves Van VaerenberghBart LarivièreIris Vermeir

A1 Journal Article in JOURNAL OF SERVICE RESEARCH

The influence of information sidedness on the anticipation of negative reactions: the role of attitudinal ambivalence

Ineke UyttersprotIris VermeirMaggie Geuens

The influence of materialism, overall life goals and intrinsic play motivation on children's reason for playing

Dieneke Van de SompelMario PandelaereIris Vermeir

The influence of one- versus two-sided information on the anticipation of negative reactions: the role of attitudinal ambivalence

Ineke UyttersprotIris VermeirMaggie Geuens

The influence of rankings on attribute weights in multi-attribute decision tasks

Simon QuaschningMario PandelaereIris Vermeir

When being sure that you are unsure predicts behavior: some ambivalent attitudes are more predictive of behavior than others

Nico HeuvinckIris VermeirMaggie Geuens

When being sure that you are unsure predicts behavior: some ambivalent attitudes are more predictive of behavior than others

Nico HeuvinckIris VermeirMaggie Geuens

When knowing is better than expecting - Resolving different types of ambivalence by (biased) information processing and spreading word-of-mouth

Nico HeuvinckIris VermeirMaggie Geuens

When the bias is in mind an eyes: coping with ambivalence by biased information processing

Nico HeuvinckIris VermeirMaggie Geuens

When the bias is in mind and eyes: coping with ambivalence by (biased) information processing

Nico HeuvinckIris VermeirMaggie Geuens

2011

Combined influence of selective focus and decision involvement on attitude-behavior consistency in a context of memory-based decision making

Anneleen Van KerckhoveIris VermeirMaggie Geuens

A1 Journal Article in PSYCHOLOGY & MARKETING

Folks, listen up! My words matter...to me at least - Coping with ambivalence thorugh spreading word-of-mouth

Nico HeuvinckIris VermeirMaggie Geuens

How rankings influence attribute importance: the role of complexity

Simon QuaschningMario PandelaereIris Vermeir

How rankings influence attribute importance: the role of complexity

Simon QuaschningMario PandelaereIris Vermeir

Intention superiority as a mechanism of the question-behavior effect

Anneleen Van KerckhoveMaggie GeuensIris Vermeir

Intention superiority as a mechanism of the question-behavior effect

Anneleen Van KerckhoveMaggie GeuensIris Vermeir

Investigating the strength of affectively and cognitively based attitudes

Ineke UyttersprotIris VermeirMaggie Geuens

Investigating the strength of affectively and cognitively based attitudes

Ineke UyttersprotIris VermeirMaggie Geuens

Should I recycle or not? Effects of attitude strength and social pressure

Ineke UyttersprotIris Vermeir

The effect of materialism on children's play behavior and goal pursuit

Dieneke Van de SompelMario PandelaereIris Vermeir

The good, the bad, and the certain: when ambivalent attitudes affect intention differently

Nico HeuvinckMaggie GeuensIris Vermeir

The impact of brand name placement in song lyrics on brand attitudes: does the attitude toward the artist matter?

Yves Van VaerenberghDieneke Van de SompelNeal Van LoockIris Vermeir

Bookchapter in Advances in advertising research : breaking new grounds in theory and practice

The influence of assortment size on preference-consistent choice

Maarten ElenIneke UyttersprotMaggie GeuensIris Vermeir

The influence of mood, decision style and affect intensity on attitude-behavior consistency

Maarten ElenEvelien D'heerMaggie GeuensIris Vermeir

The role of knowledge accessibility in consumer behavior

Anneleen Van KerckhoveMaggie GeuensIris Vermeir

Underneath the skin of attitude ambivalence: coping with different types of ambivalence

Nico HeuvinckIris VermeirMaggie Geuens

When knowing is better than expecting: resolving different types of ambivalence by (biased) information processing and spreading word-of-mouth

Nico HeuvinckIris VermeirMaggie Geuens

2010

Advertising repetition and complexity of digital signage advertisements: simplicity rules!

Neal Van LoockIris VermeirMaggie Geuens

Advertising repetition and complexity of digital signage advertisements: simplicity rules!

Neal Van LoockIris VermeirMaggie Geuens

Citations and herding: why one article makes it and another doesn't

Simon QuaschningIris VermeirMario Pandelaere

Did you hear it on the radio? : the effectiveness of brand name placement in song lyrics

Yves Van VaerenberghDieneke Van de SompelNeal Van LoockIris Vermeir

Message efficacy for one-sided versus two-sided messages: the moderating role of attitude ambivalence

Nico HeuvinckIris VermeirMaggie Geuens

The backfire effects of choice intention formation for decision making in an out-of-stock context

Anneleen Van KerckhoveMaggie GeuensIris Vermeir

The different impact of customer recovery and process recovery communication on controllability and stability attributions

Yves Van VaerenberghBart LarivièreIris Vermeir

The effectiveness of digital versus traditional signage in a retail environment

Neal Van LoockIris VermeirMaggie Geuens

The impact of informing complaining and noncomplaining customers of process recoveries on customer satisfaction and attitudinal loyalty

Yves Van VaerenberghIris VermeirBart Larivière

The influence of information sidedness on the anticipation of conflicting reactions: moderating role of prior attitude ambivalence and need for closure

Ineke UyttersprotIris VermeirMaggie Geuens

The role of attitude ambivalence on customers' reactions to product failures

Yves Van VaerenberghNico HeuvinckIris Vermeir

The role of attitude ambivalence on customers' reactions to product failures

Nico HeuvinckYves Van VaerenberghIris Vermeir

The use of rankings in uncertainty reduction efforts: a basis paradigm

Simon QuaschningMario PandelaereIris Vermeir

What determines customers' evaluation of online reviews? The role of review and product characteristics

Simon QuaschningMario PandelaereIris Vermeir

What determines customers' evaluation of online reviews? The role of review and product characteristics

Simon QuaschningMario PandelaereIris Vermeir

Who said that looks do not matter? The effects of rating scales on response styles

Elke CabooterBert WeijtersMaggie GeuensIris Vermeir

Why do process recovery communications work? Investigating the mediating role of stability attributions and perceived relationship investment

Yves Van VaerenberghBart LarivièreIris Vermeir

2009

An experimental investigation of customer reactions to process recovery communications

Yves Van VaerenberghBart LarivièreIris Vermeir

An experimental investigation of customer reactions to process recovery communications

Yves Van VaerenberghBart LarivièreIris Vermeir

Because customers want to, need to, or ought to?: a longitudinal analysis of the impact of commitment on share-of-wallet

Yves Van VaerenberghBart LarivièreIris Vermeir

Cultural differences in double standards

Tine De BockPK SinhaPatrick Van KenhoveIris Vermeir

Enhancing non-complainers' relationship quality by communicating process recoveries

Yves Van VaerenberghIris VermeirBart Larivière

Exploring the impact of fear appeals on the prevention of shoplifting among adolescents

Tine De BockIris VermeirPatrick Van Kenhove

Impact of religion on halal meat consumption decision making in Belgium

Karijn BonneIris VermeirWim Verbeke

A2 Journal Article in JOURNAL OF INTERNATIONAL FOOD AND AGRIBUSINESS MARKETING

Intention superiority and the question-behavior effect

Anneleen Van KerckhoveMaggie GeuensIris Vermeir

Older adults' use of new media

Iris VermeirNeal Van Loock

Strong attitudes versus strong situations: social pressure on recycling

Sustainable food consumption, involvement and knowledge: an application of the theory of planned behaviour

Bookchapter in Consumer behavior

The consumer who knew too much: online movie piracy by young adults

The effect of advertising complexity and repetition on attitude toward digital signage advertisements

Neal Van LoockIris VermeirMaggie Geuens

The influence of assortiment size on self-control in food choices

Maarten ElenMaggie GeuensIris Vermeir

Underneath the skin of attitude ambivalence: different types of ambivalence

Nico HeuvinckIris VermeirMaggie Geuens

2008

Co-branding in Advertising: The Issue of Category and Image Fit

Maggie GeuensC PECHEUXIris Vermeir

Combined influence of selective focus and decision involvement on attitude-behaviour consistency in a context of memory-based decision making

Anneleen Van KerckhoveMaggie GeuensIris Vermeir

De inconsistente consument: een onderzoek naar de kloof tussen consumentenattitudes en hun uiteindelijke gedrag

Anneleen Van KerckhoveIris VermeirMaggie Geuens

Double standards revisited

Iris VermeirPatrick Van Kenhove

Gender differences in double standards

Iris VermeirPatrick Van Kenhove

A1 Journal Article in JOURNAL OF BUSINESS ETHICS

Sustainable food consumption among young adults in Belgium: theory of planned behaviour and the role of confidence and values

Iris VermeirWim Verbeke

A1 Journal Article in ECOLOGICAL ECONOMICS

The Effect of Sequential Self-predictions on Behavior Change

Anneleen Van KerckhoveMaggie GeuensIris Vermeir

The effectiveness of fear appeals in health campaigs: the role of self-regulatory focus

Leen AdamsMaggie GeuensIris Vermeir

The relationships between topic involvement, topic sensitivity, and two motivational factors, as response inducements, in a mail survey context

Katrien WijnenIris VermeirPatrick Van Kenhove

Bookchapter in Public Opinion Research Focus

Towards a better understanding of the phenomenon of response styles: the influence of self-regulatory focus

Elke CabooterB WeijtersMaggie GeuensIris Vermeir

2007

Consumer evaluation of fish quality as basis for fish market segmentation

Wim VerbekeIris VermeirKaren Brunsø

A1 Journal Article in FOOD QUALITY AND PREFERENCE

Consumer interest in fish information and labelling : exploratory insights

Zuzanna PieniakWim VerbekeIris VermeirK BrunsøS Olsen

A2 Journal Article in JOURNAL OF INTERNATIONAL FOOD & AGRIBUSINESS MARKETING

Determinants of halal meat consumption in France

Karijn BonneIris VermeirFlorence Bergeaud-BlacklerWim Verbeke

A1 Journal Article in BRITISH FOOD JOURNAL

Factors influencing halal meat consumption in Belgium: an application of the theory of planned behaviour

Karijn BonneIris VermeirWim Verbeke

Need for closure and media use of youngsters

Iris VermeirMaggie Geuens

The relationships between traits, personal values, topic involvement, and topic sensitivity in a mail survey context

Katrien WijnenIris VermeirPatrick Van Kenhove

A1 Journal Article in PERSONALITY AND INDIVIDUAL DIFFERENCES

2006

Factors influencing halal meat consumption: an application of the theory of planned behaviour

Karijn BonneIris VermeirF BERGEAUD-BLACKLERWim Verbeke

Bookchapter in Ethics and the politics of food

Factors influencing halal meat consumption: an application of the theory planned behaviour

Karijn BonneIris VermeirF BERGAUD-BLACKLERWim Verbeke

Involvement, knowledge and perceived availability as determinants of sustainable food consumption

Need for closure and youths' leisure time preferences

Iris VermeirMaggie Geuens

A1 Journal Article in PSYCHOLOGICAL REPORTS

Sustainable food consumption: exploring the consumer 'attitude - behavioral intention' gap

Iris VermeirWim Verbeke

A1 Journal Article in JOURNAL OF AGRICULTURAL & ENVIRONMENTAL ETHICS

2005

Determinants of the consumer attitude-behaviour gap in sustainable food consumption decisions

Wim VerbekeIris Vermeir

Need for closure and leisure of youngsters (poster presentation)

Iris VermeirMaggie Geuens

The Influence of Need for Closure and Need for Cognition on Consumers's Importance of Product Attributes

Iris VermeirMaggie Geuens

The influence of need for closure and perceived time pressure on search effort for price and promotional information in a grocery shopping context

Iris VermeirPatrick Van Kenhove

A1 Journal Article in PSYCHOLOGY & MARKETING

2004

Impact of Values, Involvement and Perceptions on Consumer Attitudes and Intentions towards Sustainable Food Consumption

Iris VermeirWim Verbeke

The importance of media planning, ad likeability and brand position for ad and brand recognition in radio spots

Patrick De PelsmackerMaggie GeuensIris Vermeir

A1 Journal Article in INTERNATIONAL JOURNAL OF MARKET RESEARCH

The influence of need for closure on media preferences of youngsters

Bert WeijtersIris VermeirMaggie Geuens

2003

The influence of need for closure on consumer behaviour

Iris VermeirPatrick Van Kenhove

2002

ILLOGIC: computer-assisted model for interpretive analysis of qualitative data

Hendrik HendrickxPeter VlerickPatrick Van KenhoveIris VermeirAnick Bosmans

Bookchapter in Mens en organisatie : liber amicorum Pol Coetsier

The influence of need for closure on consumer's choice behaviour.

Iris VermeirPatrick Van KenhoveHendrik Hendrickx

A1 Journal Article in JOURNAL OF ECONOMIC PSYCHOLOGY

2001

An empirical investigation of the relationships between ethical beliefs, ethical ideology, political preference and need for closure

Patrick Van KenhoveIris VermeirSteven Verniers

A1 Journal Article in JOURNAL OF BUSINESS ETHICS

2000

ILLOGIC: computer-assisted model for interpretive analysis of qualitative data

Hendrik HendrickxPeter VlerickPatrick Van KenhoveIris VermeirAnick Bosmans

1999

The influence of need for closure on choice behaviour

Iris VermeirPatrick Van KenhoveP VlerickHendrik Hendrickx

1998

The role of mode of presentation on the confidence-accuracy relationship of rememberd events

1997

Mood, a mediator of place dependent effects in memory: evidence for Eich's mood mediation hypothesis

Iris VermeirEva Kemps