Research Explorer

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Onderzoeker

Hendrik Slabbinck

Publicaties & datasets

Prijzen & Erkenningen

118 Resultaten

2026

Consumer segmentation in healthy and sustainable food : insights on willingness to change and food choices from a scoping review

Iris VermeirJulie VerstraetenMaggie GeuensGudrun RooseHendrik SlabbinckAnneleen Van Kerckhove

Hoofdstuk in een boek in Food and Consumer Behavior : A comprehensive Reference

Nurturing entrepreneurial intention of PhD students across academic disciplines : a multigroup analysis

Eugénie DelzenneHendrik SlabbinckJohanna VanderstraetenErika BrancaRiyaad Ismail

A1 Artikel in een tijdschrift in INTERNATIONAL JOURNAL OF MANAGEMENT EDUCATION

2025

From belief to behavior : the intersection of religion and household food waste practices

Rila AnggraeniHendrik SlabbinckAnneleen Van Kerckhove

How context-dependent display enhances plant-based protein selection

Eileen AlexanderHendrik SlabbinckWendy Van Lippevelde

I am not aiming to be too famous : the exploration of social entrepreneurial intention

Radityo Putro HandritoHendrik SlabbinckJohanna Vanderstraeten

A2 Artikel in een tijdschrift in JOURNAL OF SOCIAL ENTREPRENEURSHIP

Packaging the future : determinants of use intentions and incentive structures of reusable packaging systems

Eva HeeremansJoyce De TemmermanHendrik SlabbinckMaggie Geuens

A1 Artikel in een tijdschrift in RESOURCES CONSERVATION AND RECYCLING

The impact of entrepreneurial education on key entrepreneurial competencies : a systematic review of learning strategies and tools

Erika BrancaJohanna VanderstraetenHendrik SlabbinckIsabo Maria R. Maes

A1 Artikel in een tijdschrift in INTERNATIONAL JOURNAL OF MANAGEMENT EDUCATION

The influence of food category, dietary lifestyle, and consumption context on willingness to substitute animal-based food products with plant-based analogs

Nicky CouckeHendrik SlabbinckIris Vermeir

A1 Artikel in een tijdschrift in APPETITE

The use of implicit measures in service research : why, how, when and what is the way forward?

Nanouk VerhulstHendrik SlabbinckKim WillemsMalaika Brengman

A1 Artikel in een tijdschrift in JOURNAL OF SERVICES MARKETING

2024

Bewegen door de stad, vandaag én morgen : tien experten aan het woord

Lien De RuyckSidharta GautamaWouter Van den BoschWim DeraveJeroen BourgonjonEvelien MarlierDelfien Van DyckPieter MorlionHendrik SlabbinckNico Van de Weghe

Face your fears : direct and indirect measurement of responses to looming threats

Lana MulierHendrik SlabbinckIris Vermeir

A1 Artikel in een tijdschrift in COGNITION & EMOTION

Facilitating a protein shift : the influence of individual consumer characteristics, food-related factors, and context on food choices

Nicky CouckeIris VermeirHendrik Slabbinck

Global University Entrepreneurial Spirit Students' Survey (GUESSS) : 2023 Belgium National Report 'Staying the course in uncertain times'

Marcus DejardinFrédéric OomsJohanna VanderstraetenHendrik SlabbinckRiyaad IsmailErika BrancaEugénie DelzenneTung Thanh Phan

GUESSS 2023 : een studie over de ondernemende mindset en ondernemend gedrag bij Vlaamse hogeschoolstudenten

Hendrik SlabbinckJohanna VanderstraetenTung Thanh PhanErika BrancaEugénie DelzenneRiyaad Ismail

GUESSS 2023 : een studie over de ondernemende mindset en ondernemend gedrag bij Vlaamse universiteitsstudenten

Johanna VanderstraetenHendrik SlabbinckTung Thanh PhanErika BrancaEugénie DelzenneRiyaad Ismail

Household food waste determinants in developed and developing countries : a systematic literature review and research agenda

Rila AnggraeniHendrik SlabbinckAnneleen Van KerckhoveRadityo Putro Handrito

Nurturing entrepreneurial intention of PhD students across academic disciplines : a multi-group analysis

Eugénie DelzenneHendrik SlabbinckJohanna VanderstraetenErika BrancaRiyaad Ismail

The student entrepreneurial intention cloud : a review of reviews

Riyaad IsmailJohanna VanderstraetenHendrik Slabbinck

A2 Artikel in een tijdschrift in COGENT BUSINESS & MANAGEMENT

Unpacking the influence of students’ migration on opportunity recognition capability

Erika BrancaJohanna VanderstraetenHendrik SlabbinckRiyaad IsmailEugénie Delzenne

2023

Consumer preferences towards plant-based, hybrid and cultivated meat analogues offered in different meal contexts and at various consumption moments : a choice-based conjoint experimental design and an online survey

Nicky CouckeHendrik SlabbinckIris Vermeir

A1 Artikel in een tijdschrift in FOOD QUALITY AND PREFERENCE

Eating out of paper versus plastic : the effect of packaging material on consumption

Joyce De TemmermanIris VermeirHendrik Slabbinck

A1 Artikel in een tijdschrift in FOOD QUALITY AND PREFERENCE

Recyled plastic packaging on the upswing : an abstract

Joyce De TemmermanNico HeuvinckHendrik SlabbinckIris Vermeir

Stuck in short-term, daily operations, or not? Unraveling SME’s long-term orientation

Radityo Putro HandritoHendrik SlabbinckJohanna Vanderstraeten

A1 Artikel in een tijdschrift in SMALL BUSINESS ECONOMICS

The full package of package-free retail environments : a mixed methods study on multiple stakeholder perspectives of package-free shopping

Joyce De TemmermanHendrik SlabbinckIris Vermeir

A1 Artikel in een tijdschrift in SUSTAINABLE PRODUCTION AND CONSUMPTION

The wrap-less revolution : consumer segmentation by facilitators of and barriers to package-free shopping

Joyce De TemmermanHendrik SlabbinckIris Vermeir

A1 Artikel in een tijdschrift in RESOURCES CONSERVATION AND RECYCLING

Unpacking packaging : an investigation of packaging material for a healthy and sustainable future

Joyce De TemmermanIris VermeirHendrik Slabbinck

2022

From explanation of the past to prediction of the future : a comparative and predictive research design in the social sciences

Arjen van WitteloostuijnJohanna VanderstraetenHendrik SlabbinckMarcus DejardinJulie HermansWim Coreynen

A2 Artikel in een tijdschrift in SOCIAL SCIENCES AND HUMANITIES OPEN

Full throttle! Engaging ethnic minority and majority consumers in car sharing

Marie-Julie De BruyneKatrien VerleyeHendrik SlabbinckSaskia Crucke

Full throttle! Engaging ethnic minority and majority consumers in car sharing

Marie-Julie De BruyneKatrien VerleyeHendrik SlabbinckSaskia Crucke

Full throttle! Engaging ethnic minority and majority consumers in car sharing

Marie-Julie De BruyneKatrien VerleyeHendrik SlabbinckSaskia Crucke

Full throttle! Engaging ethnic minority and majority consumers in car sharing

Marie-Julie De BruyneKatrien VerleyeHendrik SlabbinckSaskia Crucke

Full throttle! Engaging ethnic minority and majority consumers in car sharing

Marie-Julie De BruyneKatrien VerleyeHendrik SlabbinckSaskia Crucke

Full throttle! Engaging ethnic minority and majority consumers in car sharing

Marie-Julie De BruyneKatrien VerleyeHendrik SlabbinckSaskia Crucke

Full throttle! Engaging ethnic minority and majority consumers in car sharing

Marie-Julie De BruyneKatrien VerleyeHendrik SlabbinckSaskia Crucke

Global University Entrepreneurial Spirit Students’ Survey (GUESSS) : 2021 Belgian national report

Johanna VanderstraetenHendrik SlabbinckTung Thanh PhanFrédéric Ooms

How to reduce agri-environmental impacts on ecosystem services : the role of nudging techniques to increase purchase of plant-based meat substitutes

Nicky CouckeIris VermeirHendrik SlabbinckMaggie GeuensZiad Choueiki

A1 Artikel in een tijdschrift in ECOSYSTEM SERVICES

On the selection and use of implicit measures in marketing research : a utilitarian taxonomy

Hendrik SlabbinckAdriaan Spruyt

Hoofdstuk in een boek in Measurement in marketing

The effect of recycled packaging on perceived product naturalness

Joyce De TemmermanNico HeuvinckHendrik SlabbinckIris Vermeir

2021

A systematic review investigating successful behavior change methods and strategies to reduce animal-based protein consumption

Marjolijn VosWendy Van LippeveldeAnneleen Van KerckhoveHendrik Slabbinck

An experimental vignette study on the attractiveness of ownership-based carsharing communities : a social capital theory perspective

Saskia CruckeHendrik Slabbinck

A1 Artikel in een tijdschrift in ENVIRONMENT AND BEHAVIOR

Being pro-environmentally oriented SMEs : understanding the entrepreneur's explicit and implicit power motives

Radityo Putro HandritoHendrik SlabbinckJohanna Vanderstraeten

A1 Artikel in een tijdschrift in BUSINESS STRATEGY AND THE ENVIRONMENT

Do fair trade labels bias consumers' perceptions of food products? A comparison between a central location test and home-use test

Joachim SchoutetenXavier GellynckHendrik Slabbinck

A1 Artikel in een tijdschrift in SUSTAINABILITY

Essays on explicit and implicit motives, entrepreneurial orientation, and behavior

Radityo Putro HandritoHendrik SlabbinckJohanna Vanderstraeten

Food on the move : the impact of implied motion in pictures on food perceptions through anticipated pleasure of consumption

Lana MulierEva MeerssemanIris VermeirHendrik Slabbinck

A1 Artikel in een tijdschrift in FOODS

Make it move : the effectiveness of using motion techniques in visual marketing trends

Lana MulierIris VermeirHendrik Slabbinck

Mock meat in the butchery : nudging consumers toward meat substitutes

Jolien VandenbroeleHendrik SlabbinckAnneleen Van KerckhoveIris Vermeir

A1 Artikel in een tijdschrift in ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES

The impact of the Nutri-Score nutrition label on perceived healthiness and purchase intentions

Joyce De TemmermanEva HeeremansHendrik SlabbinckIris Vermeir

A1 Artikel in een tijdschrift in APPETITE

This way up : the effectiveness of mobile vertical video marketing

Lana MulierHendrik SlabbinckIris Vermeir

A1 Artikel in een tijdschrift in JOURNAL OF INTERACTIVE MARKETING

Viewpoint : using neuroscience tools in service research

Nanouk VerhulstIris VermeirHendrik Slabbinck

A1 Artikel in een tijdschrift in JOURNAL OF SERVICES MARKETING

2020

A neurophysiological exploration of the dynamic nature of emotions during the customer experience

Nanouk VerhulstIris VermeirHendrik SlabbinckBart LarivièreMaurizio MauriVincenzo Russo

A1 Artikel in een tijdschrift in JOURNAL OF RETAILING AND CONSUMER SERVICES

Assessing the determinants of intentions and behaviors of organizations towards a circular economy for plastics

Owais Ur Rehman KhanTiberio DaddiHendrik SlabbinckKerstin KleinhansDiego Vazquez-BrustSteven De Meester

A1 Artikel in een tijdschrift in RESOURCES CONSERVATION AND RECYCLING

Co-Creative Action Research Experiments : a careful method for causal inference and societal impact

Arjen van WitteloostuijnNele CannaertsWim CoreynenZainab Noor el HejaziJoeri van HugtenEllen LootsHendrik SlabbinckJohanna Vanderstraeten

A2 Artikel in een tijdschrift in SOCIAL SCIENCES (BASEL)

Conspicuous gifting : when and why women (do not) appreciate men's romantic luxury gifts

William DingMario PandelaereHendrik SlabbinckDavid E. Sprott

A1 Artikel in een tijdschrift in JOURNAL OF EXPERIMENTAL SOCIAL PSYCHOLOGY

Enjoying or refraining from risk? The impact of implicit need for achievement and risk perception on SME internationalization

Radityo Putro HandritoHendrik SlabbinckJohanna Vanderstraeten

A1 Artikel in een tijdschrift in CROSS CULTURAL & STRATEGIC MANAGEMENT

Environmentally sustainable food consumption : a review and research agenda from a goal-directed perspective

Iris VermeirBert WeijtersJan De HouwerMaggie GeuensHendrik SlabbinckAdriaan SpruytAnneleen Van KerckhoveWendy Van LippeveldeHans De SteurWim Verbeke

A1 Artikel in een tijdschrift in FRONTIERS IN PSYCHOLOGY

GIF it to me : the effect of animation on sense of urgency and impulse buying

Lana MulierHendrik SlabbinckIris Vermeir

Horizontal or vertical : the effect of package shape on perceived healthiness

Joyce De TemmermanIris VermeirHendrik Slabbinck

Imitation of management practices in supply networks : relational and environmental effects

Evelien ReusenKristof StouthuysenFilip RoodhooftAlexandra Van den AbbeeleHendrik Slabbinck

A1 Artikel in een tijdschrift in JOURNAL OF SUPPLY CHAIN MANAGEMENT

Nudging to get our food choices on a sustainable track

Jolien VandenbroeleIris VermeirMaggie GeuensHendrik SlabbinckAnneleen Van Kerckhove

A1 Artikel in een tijdschrift in PROCEEDINGS OF THE NUTRITION SOCIETY

Organizational characteristics explaining participation in sustainable business models in the sharing economy : evidence from the fashion industry using conjoint analysis

Astrid CocquytSaskia CruckeHendrik Slabbinck

A1 Artikel in een tijdschrift in BUSINESS STRATEGY AND THE ENVIRONMENT

Recycled plastic on the upswing : the effect of packaging material on perceived healthiness and purchase intention

Joyce De TemmermanNico HeuvinckHendrik SlabbinckIris Vermeir

Recycled plastic on the upswing : the effect of packaging material on perceived healthiness and purchase intention

Joyce De TemmermanNico HeuvinckHendrik SlabbinckIris Vermeir

This way up : the effectiveness of mobile vertical video marketing

Lana MulierHendrik SlabbinckIris Vermeir

What drives product-service integration? An abductive study of decision-makers’ motives and value strategies

Wim CoreynenJohanna VanderstraetenArjen van WitteloostuijnNele CannaertsEllen LootsHendrik Slabbinck

A1 Artikel in een tijdschrift in JOURNAL OF BUSINESS RESEARCH

2019

Boosting service performance by dark chocolate seduction

Nanouk VerhulstHendrik SlabbinckIris Vermeir

A1 Artikel in een tijdschrift in JOURNAL OF SERVICES MARKETING

How do implicit/explicit attitudes and emotional reactions to sustainable logo relate? A neurophysiological study

Giulia SongaHendrik SlabbinckIris Vermeir

A1 Artikel in een tijdschrift in FOOD QUALITY AND PREFERENCE

Influence of organic labels on consumer's flavor perception and emotional profiling : comparison between a central location test and home-use-test

Joachim SchoutetenXavier GellynckHendrik Slabbinck

A1 Artikel in een tijdschrift in FOOD RESEARCH INTERNATIONAL

Nudging consumers towards more sustainable food consumption : In-store nudging interventions at point of purchase

Nicky CouckeIris VermeirHendrik SlabbinckMaggie GeuensAnneleen Van Kerckhove

Organizational characteristics explaining participation in a clothes sharing platform

Astrid CocquytSaskia CruckeHendrik Slabbinck

Paper or plastic? Packaging material affects health perception and consumption

Joyce De TemmermanIris VermeirHendrik Slabbinck

Show me more! The influence of visibility on sustainable food choices

Nicky CouckeIris VermeirHendrik SlabbinckAnneleen Van Kerckhove

A1 Artikel in een tijdschrift in FOODS

2018

A multi-method exploration of affective processes throughout the customer journey

Nanouk VerhulstIris VermeirHendrik SlabbinckBart Larivière

A Multi-Method Exploration of Emotions During Service Delivery through Self-Service Technology or by an Employee

Nanouk VerhulstHendrik SlabbinckIris VermeirBart Larivière

Approach and loss aversion : consumer responses to approaching and receding stimuli in advertising

Lana MulierIris VermeirHendrik Slabbinck

Curbing portion size effects by adding smaller portions at the point of purchase

Jolien VandenbroeleHendrik SlabbinckAnneleen Van KerckhoveIris Vermeir

A1 Artikel in een tijdschrift in FOOD QUALITY AND PREFERENCE

Initial trust and intentions to buy : the effect of vendor-specific guarantees, customer reviews and the role of online shopping experience

Kristof StouthuysenIneke TeunisEvelien ReusenHendrik Slabbinck

A1 Artikel in een tijdschrift in ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS

Mock meat in the butchery : nudging consumers toward meat substitutes

Jolien VandenbroeleHendrik SlabbinckAnneleen Van KerckhoveIris Vermeir

Nudging consumers towards less meat consumption

Jolien VandenbroeleHendrik SlabbinckAnneleen Van KerckhoveIris Vermeir

Nudging retail customers towards sustainable purchases

Hendrik SlabbinckIris Vermeir

Nudging: een randverschijnsel of een nieuw en volwaardig woon beleidsinstrument?

Hendrik Slabbinck

A2 Artikel in een tijdschrift in RUIMTE EN MAATSCHAPPIJ

Paper box or plastic bag? Structural package design elements affect health perception and consumption

Joyce De TemmermanIris VermeirHendrik Slabbinck

Self-serving technology or an employee? A neurological approach

Hendrik SlabbinckIris VermeirNanouk VerhulstMaurizio Mauri

The added value of implicit motives for management research Development and first validation of a Brief Implicit Association Test (BIAT) for the measurement of implicit motives

Hendrik SlabbinckArjen van WitteloostuijnJulie HermansJohanna VanderstraetenMarcus DejardinJacqueline BrasseyDendi Ramdani

A1 Artikel in een tijdschrift in PLOS ONE

2017

Downsizing 'Portion Distortion': nudging in the supermarket.

Jolien VandenbroeleAnneleen Van KerckhoveHendrik SlabbinckIris Vermeir

Fight or Flight? Consumers' Implicit and Explicit Emotional Reactions to Looming Threat

Lana MulierHendrik SlabbinckIris Vermeir

Fight or flight? Implicit and explicit measurement of emotions elicited by looming threat

Lana MulierHendrik SlabbinckIris Vermeir

Formal controls and alliance performance : the effects of alliance motivation and informal controls

Kristof StouthuysenHendrik SlabbinckFilip Roodhooft

A1 Artikel in een tijdschrift in MANAGEMENT ACCOUNTING RESEARCH

How Do Implicit/explicit Attitudes And Emotional Reactions To Sustainable Logo’s Relate? A Neurophysiological Study

Hendrik SlabbinckGiulia SongaIris Vermeir

Self-service technology or an employee? That's the question: A neuroscientific approach

Nanouk VerhulstIris VermeirHendrik SlabbinckMaurizio MauriVincenzo Russo

Self-service technology or an employee? That's the question: A neuroscientific approach

Nanouk VerhulstHendrik SlabbinckIris VermeirMaurizio MauriVincenzo Russo

The compelling urge to misbehave : do impulse purchases instigate unethical consumer behavior?

Saar BossuytIris VermeirHendrik SlabbinckTine De BockPatrick Van Kenhove

A1 Artikel in een tijdschrift in JOURNAL OF ECONOMIC PSYCHOLOGY

The power paradox : implicit and explicit power motives, and the importance attached to prosocial organizational goals in SMEs

Julie HermansHendrik SlabbinckJohanna VanderstraetenJacqueline BrasseyMarcus DejardinDendi RamdaniArjen van Witteloostuijn

A1 Artikel in een tijdschrift in SUSTAINABILITY

2015

Ajuster les complexités entrepreneuriales pour de meilleures performances : résultats d'études sur données belges

Arjen Van WitteloostuijnMarcus DejardinJulie HermansDendi RamdaniJohanna VanderstraetenJacqueline BrasseyHendrik Slabbinck

Combining user logging with eye tracking for interactive and dynamic applications

Kristien OomsArzu ColtekinPhilippe De MaeyerLien DupontSara FabrikantAnnelies IncoulMatthias KuhnHendrik SlabbinckPieter VansteenkisteLise Van der Haegen

A1 Artikel in een tijdschrift in BEHAVIOR RESEARCH METHODS

Do neurotransmitters shape our reactions to service encounters? The case of SE & OT

Nanouk VerhulstIris VermeirHendrik Slabbinck

Do neurotransmitters shape our reactions to service encounters? The case of serotonin & oxytocin

Nanouk VerhulstIris VermeirHendrik Slabbinck

Fitting entrepreneurial, firm-level and environmental contingencies for better performance A study into the complex world of entrepreneurship within Belgium

Arjen Van WitteloostuijnMarcus DejardinJulie HermansDendi RamdaniJohanna VanderstraetenJacqueline BrasseyHendrik Slabbinck

2014

Impact of flow on recognition of and attitudes toward in-game brand placements : brand congruence and placement prominence as moderators

Iris VermeirSnezna KasakovaTina TessitoreVeroline CaubergheHendrik Slabbinck

A1 Artikel in een tijdschrift in INTERNATIONAL JOURNAL OF ADVERTISING

2013

Convergent, discriminant, and incremental validity of the pictorial attitude implicit association test and the picture story exercise as measures of the implicit power motive

Hendrik SlabbinckJan De HouwerPatrick Van Kenhove

A1 Artikel in een tijdschrift in EUROPEAN JOURNAL OF PERSONALITY

2012

Controls, service type and perceived supplier performance in interfirm service exchanges

Kristof StouthuysenHendrik SlabbinckFilip Roodhooft

A1 Artikel in een tijdschrift in JOURNAL OF OPERATIONS MANAGEMENT

The development and validation of a new measure of implicit motives and a first application in consumer research

Hendrik SlabbinckPatrick Van KenhoveJan De Houwer

The impact of flow on memory and attitudes for in-game brand placements: the moderating role of brand congruence and placement prominence

Iris VermeirSnezhanka KazakovaTina TessitoreVeroline CaubergheHendrik Slabbinck

The pictorial attitude implicit association test for need for affiliation

Hendrik SlabbinckJan De HouwerPatrick Van Kenhove

A1 Artikel in een tijdschrift in PERSONALITY AND INDIVIDUAL DIFFERENCES

Validity of the pictorial attitude implicit association test (PA-IAT) as a measure of implicit motives

Hendrik SlabbinckJan De HouwerPatrick Van Kenhove

When lower is better: the impact of activated magnitude interpretation frames on reactions to alpha-numeric brand names

Anneleen Van KerckhoveHendrik SlabbinckMario Pandelaere

2011

A pictorial attitude IAT as a measure of implicit motives

Hendrik SlabbinckJan De HouwerPatrick Van Kenhove

A1 Artikel in een tijdschrift in EUROPEAN JOURNAL OF PERSONALITY

Alpha-numeric brand names: is less more or is more better?

Anneleen Van KerckhoveHendrik SlabbinckMario Pandelaere

Brand logos as motive incentives: the impact of activated need for power on brand attitudes and brand choice

Hendrik SlabbinckJan De HouwerPatrick Van Kenhove

I show you only who I am if needed: identity signaling as a result of the interaction between personal motives and situational factors

Hendrik SlabbinckPatrick Van Kenhove

I show you only who I am if needed: identity signaling as a result of the interaction between personal motives and situational factors

Hendrik SlabbinckPatrick Van Kenhove

Hoofdstuk in een boek in Advances in consumer research

2010

Social Desirability and Indirect Questioning: New Insights from the Implicit Association Test and the Balanced Inventory of Desirable Responding

Hendrik SlabbinckPatrick Van Kenhove

Trends in marktonderzoek: kijk binnen in de geest van de consument: de Impliciete Associatie Test onthult wat de consumenten ons niet willen of kunnen zeggen

Hendrik SlabbinckPatrick Van Kenhove

Hoofdstuk in een boek in Marketing denken en doen : marketingjaarboek 2010

2009

The IAT is not enough : the added value of projective techniques in consumer research

Hendrik SlabbinckPatrick Van Kenhove

2008

Are projective techniques valid alternatives to the Implicit Association Test?

Hendrik SlabbinckPatrick Van KenhoveI ROOZEN

The relationship between brand- and media personality characteristics

Hendrik SlabbinckI. Roozen

A2 Artikel in een tijdschrift in REVIEW OF BUSINESS AND ECONOMICS

2007

Comparison between the Implicit Assiation Test and Indirect Questioning as Measurement Methods to Overcome Social Desirability Bias

Hendrik SlabbinckPatrick Van KenhoveI ROOZEN

Do Age and Visual Information Processing Experience Influence the Processing of Slow and Fast TV Commercials?

I ROOZENK BLONDÉHendrik Slabbinck

2006

Extending Brand Personality Characteristics to Media Channels

Hendrik SlabbinckI ROOZEN