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Researcher
Guoquan Ye
Profile
Projects
Publications & Research Data
Activities
Awards & Distinctions
Patents
4
Results
2025
Decentralized incentives : conceptualization and implications for stakeholder marketing
Wuxia Bao
Horst Trieblmaier
Guoquan Ye
Barbara Behre
C3
Conference
2025
2024
Parenting information on social media : systematic literature review
Ellen Mertens
Guoquan Ye
Emma Beuckels
Liselot Hudders
A2
Journal Article
in
JMIR PEDIATRICS AND PARENTING
2024
Social media as a tool to educate parents : a bibliometric analysis, literature review and future research agenda
Ellen Mertens
Guoquan Ye
Emma Beuckels
Liselot Hudders
C3
Conference
2024
2019
Product placement in mass media : a review and bibliometric analysis
Fu Guo
Guoquan Ye
Liselot Hudders
Wei Lv
Mingming Li
Vincent G. Duffy
A1
Journal Article
in
JOURNAL OF ADVERTISING
2019