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Onderzoeker
Erlinde Cornelis
Profiel
Projecten
Publicaties
Activiteiten
Prijzen & Erkenningen
14
Resultaten
2014
Being healthy or looking good? The effectiveness of health versus appearance focused arguments in two-sided messages
Erlinde Cornelis
Veroline Cauberghe
Patrick De Pelsmacker
A1
Artikel in een tijdschrift
in
JOURNAL OF HEALTH PSYCHOLOGY
2014
Regulatory congruence effects in two-sided advertising: the mediating role of processing fluency and processing depth
Erlinde Cornelis
Veroline Cauberghe
Patrick De Pelsmacker
A1
Artikel in een tijdschrift
in
EUROPEAN JOURNAL OF MARKETING
2014
The inoculating effect of message sidedness on adolescents' binge drinking intentions: the moderating role of issue involvement
Erlinde Cornelis
Veroline Cauberghe
Patrick De Pelsmacker
A1
Artikel in een tijdschrift
in
JOURNAL OF DRUG ISSUES
2014
2013
Persuasive effects of two-sided social marketing messages
Erlinde Cornelis
Veroline Cauberghe
Proefschrift
2013
Two-sided messages for health risk prevention: the role of argument type, refutation and issue ambivalence
Erlinde Cornelis
Veroline Cauberghe
Patrick De Pelsmacker
A1
Artikel in een tijdschrift
in
SUBSTANCE USE & MISUSE
2013
2012
Health versus appearance focus in one- versus two-sided messages discouraging sun tanning
Erlinde Cornelis
Veroline Cauberghe
Patrick De Pelsmacker
C1
Conferentie
2012
The effectiveness of regulatory (in)congruent ads: the moderating role of an ad’s rational versus emotional tone
Erlinde Cornelis
Leen Adams
Veroline Cauberghe
A1
Artikel in een tijdschrift
in
INTERNATIONAL JOURNAL OF ADVERTISING
2012
The impact of message sidedness on adolescents' binge drinking intentions after peer pressure : the moderating role of issue involvement
Erlinde Cornelis
Veroline Cauberghe
Patrick De Pelsmacker
Hoofdstuk in een boek
in
Advances in advertising research (vol. III) : current insights and future trends
2012
The impact of refutation on credibility: the moderating role of issue ambivalence and argument tone
Erlinde Cornelis
Veroline Cauberghe
Patrick De Pelsmacker
C1
Conferentie
2012
Two-sided messages for health risk prevention: the role of argument type, refutation and issue ambivalence
Erlinde Cornelis
Veroline Cauberghe
Patrick De Pelsmacker
C1
Conferentie
2012
2011
The effectiveness of regulatory (in)congruency: the moderating role of the message's rationality versus emotionality
Erlinde Cornelis
Leen Adams
Veroline Cauberghe
Hoofdstuk in een boek
in
Advances in advertising research : breaking new ground in theory and practice
2011
The impact of level of threat and self-efficacy on consumer responses for commercial products : the moderating role of self-esteem
Tineke Faseur
Veroline Cauberghe
Erlinde Cornelis
An-Sofie Claeys
C3
Conferentie
2011
2010
The effectiveness of different message strategies in health risk communication
Erlinde Cornelis
Veroline Cauberghe
Patrick De Pelsmacker
C1
Conferentie
2010
The effectiveness of regulatory (in)congruency: the moderating role of the message's rationality versus emotionality
Erlinde Cornelis
Leen Adams
Veroline Cauberghe
C1
Conferentie
2010