Research Explorer

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Researcher

Anneleen Van Kerckhove

Publications & Research Data

Awards & Distinctions

97 Results

2026

Consumer segmentation in healthy and sustainable food : insights on willingness to change and food choices from a scoping review

Iris VermeirJulie VerstraetenMaggie GeuensGudrun RooseHendrik SlabbinckAnneleen Van Kerckhove

Bookchapter in Food and Consumer Behavior : A comprehensive Reference

2025

Evaluation of a national supermarket intervention supporting vulnerable families in healthy meal practices : a natural experiment

Marjolijn VosViktor ProesmansAnneleen Van KerckhoveBenedicte DeforcheNathalie MichelsMaartje P. PoelmanWendy Van Lippevelde

A1 Journal Article in BMC MEDICINE

EXPRESS : employee Influencers : leveraging employee advocacy for social media success

Laura De KerpelAnneleen Van KerckhoveGudrun RooseLukas De Kerpel

A1 Journal Article in JOURNAL OF INTERACTIVE MARKETING

Meal boxes as an innovative intervention strategy to enable healthy food choices and a healthier home food environment low-income families

Wendy Van LippeveldeAnneleen Van KerckhoveNathalie MichelsMaggie GeuensBenedicte Deforche

U Journal Article in ARCHIVES OF PUBLIC HEALTH

Oops! Sorry, my bad : how apologizing for trivial mistakes in direct email campaigns leads to positive customer evaluations

Laura De KerpelAnneleen Van KerckhoveTina Tessitore

A1 Journal Article in INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

2024

Beyond bundles : choosing product bundles increases shopping basket size

Barbara Kobuszewski VollesDaphne RibbersAnneleen Van KerckhoveMaggie Geuens

A1 Journal Article in JOURNAL OF RETAILING AND CONSUMER SERVICES

Can you feel the advertisement tonight? The effect of ASMR cues in video advertising on purchase intention

Laura De KerpelAnneleen Van KerckhoveTina Tessitore

A1 Journal Article in INTERNATIONAL JOURNAL OF ADVERTISING

Household food waste determinants in developed and developing countries : a systematic literature review and research agenda

Rila AnggraeniHendrik SlabbinckAnneleen Van KerckhoveRadityo Putro Handrito

How and when do virtual influencers positively affect consumer responses to endorsed brands?

Barbara Kobuszewski VollesJaewoo ParkAnneleen Van KerckhoveMaggie Geuens

A1 Journal Article in JOURNAL OF BUSINESS RESEARCH

Supporting vulnerable families' meal practices : process evaluation of a nationwide intervention implemented by a retailer and social organizations

Marjolijn VosAnneleen Van KerckhoveBenedicte DeforcheViktor ProesmansNathalie MichelsMaartje Pieternel PoelmanMaggie GeuensWendy Van Lippevelde

A1 Journal Article in BMC PUBLIC HEALTH

Supporting vulnerable families' meal practices : process evaluation of a nationwide intervention implemented by a retailer and social organizations (vol 24, 3060, 2024)

Marjolijn VosAnneleen Van KerckhoveBenedicte DeforcheViktor ProesmansNathalie MichelsMaartje Pieternel PoelmanMaggie GeuensWendy Van Lippevelde

What’s for dinner? An inquiry of family meals and food choices in parents with varying socioeconomic status

Marjolijn VosWendy Van LippeveldeAnneleen Van KerckhoveBenedicte Deforche

2023

Advocating beyond call of duty : a review of employee advocacy and a call for research

Laura De KerpelAnneleen Van Kerckhove

A2 Journal Article in MANAGEMENT REVIEW QUARTERLY

Employee advocacy on social media : what employees want to share vs. consumers want to see

Laura De KerpelAnneleen Van KerckhoveGudrun Roose

Marketing innovation : exploring consumer responses to trending promotion tactics

Barbara Kobuszewski VollesAnneleen Van KerckhoveMaggie Geuens

Products in disguise : communicating product benefits with surface mimicry

Anneleen Van KerckhoveCaroline De BondtMaggie Geuens

A1 Journal Article in JOURNAL OF CONSUMER RESEARCH

The art of persuasion : three novel ways to utilize the power of persuasion in marketing communications

Laura De KerpelAnneleen Van KerckhoveTina Tessitore

The effect of bundling products on total basket size

Daphne RibbersBarbara Kobuszewski VollesMaggie GeuensAnneleen Van Kerckhove

The status signaling function of food waste

Evelynn DevosDaphne RibbersMario PandelaereAnneleen Van Kerckhove

A1 Journal Article in JOURNAL OF ENVIRONMENTAL PSYCHOLOGY

Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands

Barbara Kobuszewski VollesAnneleen Van KerckhoveMaggie Geuens

A1 Journal Article in JOURNAL OF BUSINESS RESEARCH

2022

Advocating beyond call of duty : how to unlock the potential of employee advocacy platforms

Laura De KerpelAnneleen Van KerckhoveGudrun Roose

Consumers believe that products work better for others

Evan PolmanIgnazio ZianoKaiyang WuAnneleen Van Kerckhove

A1 Journal Article in JOURNAL OF CONSUMER RESEARCH

Determinants of healthy and sustainable food choices in parents with a higher and lower socioeconomic status : a qualitative study

Marjolijn VosBenedicte DeforcheAnneleen Van KerckhoveNathalie MichelsMaartje PoelmanMaggie GeuensWendy Van Lippevelde

A1 Journal Article in APPETITE

Does a 'Made in China' label make people show less care for products?

Evelynn DevosMario PandelaereAnneleen Van Kerckhove

Does a single consumption imagery event increase food desire?

Evelynn DevosMario PandelaereAnneleen Van Kerckhove

A1 Journal Article in APPETITE

Intervention strategies to promote healthy and sustainable food choices among parents with lower and higher socioeconomic status

Marjolijn VosBenedicte DeforcheAnneleen Van KerckhoveNathalie MichelsMaggie GeuensWendy Van Lippevelde

A1 Journal Article in BMC PUBLIC HEALTH

The status signaling function of wasting food

Evelynn DevosDaphne RibbersMario PandelaereAnneleen Van Kerckhove

The status signaling function of wasting food

Evelynn DevosDaphne RibbersMario PandelaereAnneleen Van Kerckhove

Why should I (show) care for products? An inquiry about drivers and consequences of product care

Evelynn DevosMario PandelaereAnneleen Van Kerckhove

2021

A systematic review investigating successful behavior change methods and strategies to reduce animal-based protein consumption

Marjolijn VosWendy Van LippeveldeAnneleen Van KerckhoveHendrik Slabbinck

Can you feel the advertisement tonight? The effect of ASMR cues in video advertising on purchase intentions

Laura De KerpelAnneleen Van KerckhoveTina Tessitore

Does a ‘Made in China’ label make people show less care for products?

Evelynn DevosMario PandelaereAnneleen Van Kerckhove

Mock meat in the butchery : nudging consumers toward meat substitutes

Jolien VandenbroeleHendrik SlabbinckAnneleen Van KerckhoveIris Vermeir

A1 Journal Article in ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES

Offering brand switching in online stores : the effectiveness of recommendations for private labels vs. national brands

Barbara Kobuszewski VollesAnneleen Van KerckhoveMaggie Geuens

Push it past the limit : the slippery slope of product misuse

Evelynn DevosMario PandelaereAnneleen Van Kerckhove

The status signaling function of wasting food

Evelynn DevosDaphne RibbersMario PandelaereAnneleen Van Kerckhove

Unpalatable food for thought : let marketing research guide effective public obesity interventions

Stephen S. HoldenNatalina ZlatevskaJoy ParkinsonRomain CadarioChris DubelaarJing LeiElizabeth MooreNada SayarhAnneleen Van KerckhoveCarolina Werle

A1 Journal Article in OBESITY REVIEWS

2020

Environmentally sustainable food consumption : a review and research agenda from a goal-directed perspective

Iris VermeirBert WeijtersJan De HouwerMaggie GeuensHendrik SlabbinckAdriaan SpruytAnneleen Van KerckhoveWendy Van LippeveldeHans De SteurWim Verbeke

A1 Journal Article in FRONTIERS IN PSYCHOLOGY

Fats are glossy but does glossiness imply fatness? The influence of packaging glossiness on food perceptions

Laura De KerpelBarbara Kobuszewski VollesAnneleen Van Kerckhove

A1 Journal Article in FOODS

Food-tastic choice! : nudging to get our food choices on a healthy and sustainable track

Jolien VandenbroeleAnneleen Van KerckhoveMaggie Geuens

If you work it, flaunt it : conspicuous displays of exercise efforts increase mate value

Jolien VandenbroeleAnneleen Van KerckhoveMaggie Geuens

A1 Journal Article in JOURNAL OF BUSINESS RESEARCH

More eggs in the same basket : how shopping online reduces variety seeking in purchases

Julie VerstraetenAnneleen Van KerckhoveJill LeiYe Zhao

Never ‘freed from desire’? Consumption imagery as a driver for consumers’ food desire

Evelynn DevosMario PandelaereAnneleen Van Kerckhove

Nudging to get our food choices on a sustainable track

Jolien VandenbroeleIris VermeirMaggie GeuensHendrik SlabbinckAnneleen Van Kerckhove

A1 Journal Article in PROCEEDINGS OF THE NUTRITION SOCIETY

The effectiveness of online recommendations for private labels versus national brands

Barbara Kobuszewski VollesAnneleen Van KerckhoveMaggie Geuens

2019

A match made in heaven or down under? The effectiveness of matching visual and verbal horizons in advertising

Gudrun RooseIris VermeirMaggie GeuensAnneleen Van Kerckhove

A1 Journal Article in JOURNAL OF CONSUMER PSYCHOLOGY

If you work it, flaunt it : conspicuous displays of exercise efforts increase mate value

Jolien VandenbroeleAnneleen Van KerckhoveMaggie Geuens

If you work it,flaunt it : conspicuous displays of exercise efforts increase mate value

Jolien VandenbroeleAnneleen Van KerckhoveMaggie Geuens

Mental imagery as driver of consumer desire

Evelynn DevosMario PandelaereAnneleen Van Kerckhove

Nudging consumers towards more sustainable food consumption : In-store nudging interventions at point of purchase

Nicky CouckeIris VermeirHendrik SlabbinckMaggie GeuensAnneleen Van Kerckhove

Portion size effects vary : the size of food units is a bigger problem than the number

Jolien VandenbroeleAnneleen Van KerckhoveNatalina Zlatevska

A1 Journal Article in APPETITE

Show me more! The influence of visibility on sustainable food choices

Nicky CouckeIris VermeirHendrik SlabbinckAnneleen Van Kerckhove

A1 Journal Article in FOODS

Starting off with an apology : paving the way to consumer persuasion?

Laura De KerpelAnneleen Van KerckhoveTina Tessitore

2018

An alternative view on extremeness aversion by studying extremeness seeking

Anneleen Van KerckhoveJill Lei

Curbing portion size effects by adding smaller portions at the point of purchase

Jolien VandenbroeleHendrik SlabbinckAnneleen Van KerckhoveIris Vermeir

A1 Journal Article in FOOD QUALITY AND PREFERENCE

Look at that body! How anthropomorphic package shapes systematically appeal to consumers

Caroline De BondtAnneleen Van KerckhoveMaggie Geuens

A1 Journal Article in INTERNATIONAL JOURNAL OF ADVERTISING

Mock meat in the butchery : nudging consumers toward meat substitutes

Jolien VandenbroeleHendrik SlabbinckAnneleen Van KerckhoveIris Vermeir

Nudging consumers towards less meat consumption

Jolien VandenbroeleHendrik SlabbinckAnneleen Van KerckhoveIris Vermeir

Why are you swiping right? The impact of product orientation on swiping responses

Anneleen Van KerckhoveMario Pandelaere

A1 Journal Article in JOURNAL OF CONSUMER RESEARCH

2017

Clicks as a healthy alternative to bricks : how online grocery shopping reduces vice purchases

Elke HuygheJulie VerstraetenMaggie GeuensAnneleen Van Kerckhove

A1 Journal Article in JOURNAL OF MARKETING RESEARCH

Desire for design : an integrative study of consumer responses to product & package design

Caroline De BondtMaggie GeuensAnneleen Van Kerckhove

Downsizing 'Portion Distortion': nudging in the supermarket.

Jolien VandenbroeleAnneleen Van KerckhoveHendrik SlabbinckIris Vermeir

Honey they shrank the food! An integrative study of the impact of food granularity and its operationalization mode on consumption

Gudrun RooseAnneleen Van KerckhoveElke Huyghe

A1 Journal Article in JOURNAL OF BUSINESS RESEARCH

On the overconsumption of food portions : is the problem in the size or the number?

Jolien VandenbroeleNatalina ZlatevskaAnneleen Van KerckhoveStephen S. Holden

On the overconsumption of food portions : is the problem in the size or the number?

Jolien VandenbroeleNatalina ZlatevskaAnneleen Van KerckhoveStephen S. Holden

‘My lips are sealed’ the impact of package resealability on the consumption of tempting foods

Caroline De BondtAnneleen Van KerckhoveMaggie Geuens

A1 Journal Article in APPETITE

2016

Are we consuming too many or too much? The numerosity heuristic explains food partitioning effects

Anneleen Van Kerckhove

Swiping is the new liking: how product orientation shapes product evaluations conveyed through swiping

Anneleen Van KerckhoveMario Pandelaere

2015

Clicks as a Healthy Alternative to Bricks: How Online Grocery Shopping Reduces Vice Purchases

Elke HuygheJulie VerstraetenMaggie GeuensAnneleen Van Kerckhove

Nutrition in disguise: how healthy food looks tasty by means of shape mimicry

Caroline De BondtAnneleen Van KerckhoveMaggie Geuens

Starting off with an Apology: Paving the Way to Consumer Persuasion?

Tina TessitoreAnneleen Van KerckhoveMaggie Geuens

The effectiveness of implicit, sensory cues in food marketing

Caroline De BondtAnneleen Van KerckhoveMaggie Geuens

The floor is nearer than the sky: how looking up or down affects construal level

Anneleen Van KerckhoveMaggie GeuensIris Vermeir

A1 Journal Article in JOURNAL OF CONSUMER RESEARCH

to contrast or not to contrast? Consumers' response to color combinations

Tine De BockAnneleen Van Kerckhove

To Contrast or Not to Contrast? Consumers' Response to Color Combinations

Tine De BockAnneleen Van Kerckhove

2014

Disrupting The Healthy-Tasty Trade-off: How Healthy Food Is Perceived To Be Tasty By Means Of Shape Modification

Caroline De BondtAnneleen Van KerckhoveMaggie Geuens

The impact of physical versus symbolic presence on impulsive behavior in an online and offline grocery environment

Elke HuygheJulie VerstraetenMaggie GeuensAnneleen Van Kerckhove

2013

Can fat taxes and package size restrictions stimulate healthy food choices?

Elke HuygheAnneleen Van Kerckhove

A1 Journal Article in INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

Enhanced desire for product choice in response to monetary scarcity

Anneleen Van KerckhoveRenaud LunardoGavan Fitzsimons

Enhanced desire for product choice in response to monetary scarcity

Anneleen Van Kerckhoverenaud LunardoGavan Fitzsimons

The influence of looking down versus up as a learned distance cue on level of construal

Anneleen Van KerckhoveMaggie GeuensIris Vermeir

2012

A motivational account of the question-behavior effect

Anneleen Van KerckhoveMaggie GeuensIris Vermeir

A1 Journal Article in JOURNAL OF CONSUMER RESEARCH

Illusory distance of exposure as a moderator of the mere exposure effect

Anneleen Van KerckhoveMaggie Geuens

Intention superiority perspectives on preference-decision consistency

Anneleen Van KerckhoveMaggie GeuensIris Vermeir

A1 Journal Article in JOURNAL OF BUSINESS RESEARCH

Looking down is the way up: the influence of looking down versus up on the scope of the evoked processing style

Anneleen Van KerckhoveMaggie GeuensIris Vermeir

Regulating consumer behavior by refraining from action

Anneleen Van KerckhoveMaggie Geuens

When lower is better: the impact of activated magnitude interpretation frames on reactions to alpha-numeric brand names

Anneleen Van KerckhoveHendrik SlabbinckMario Pandelaere

2011

Alpha-numeric brand names: is less more or is more better?

Anneleen Van KerckhoveHendrik SlabbinckMario Pandelaere

Combined influence of selective focus and decision involvement on attitude-behavior consistency in a context of memory-based decision making

Anneleen Van KerckhoveIris VermeirMaggie Geuens

A1 Journal Article in PSYCHOLOGY & MARKETING

Intention superiority as a mechanism of the question-behavior effect

Anneleen Van KerckhoveMaggie GeuensIris Vermeir

Intention superiority as a mechanism of the question-behavior effect

Anneleen Van KerckhoveMaggie GeuensIris Vermeir

The role of knowledge accessibility in consumer behavior

Anneleen Van KerckhoveMaggie GeuensIris Vermeir

2010

The backfire effects of choice intention formation for decision making in an out-of-stock context

Anneleen Van KerckhoveMaggie GeuensIris Vermeir

2009

Intention superiority and the question-behavior effect

Anneleen Van KerckhoveMaggie GeuensIris Vermeir

2008

Combined influence of selective focus and decision involvement on attitude-behaviour consistency in a context of memory-based decision making

Anneleen Van KerckhoveMaggie GeuensIris Vermeir

De inconsistente consument: een onderzoek naar de kloof tussen consumentenattitudes en hun uiteindelijke gedrag

Anneleen Van KerckhoveIris VermeirMaggie Geuens

The Effect of Sequential Self-predictions on Behavior Change

Anneleen Van KerckhoveMaggie GeuensIris Vermeir