Project

Impact of flow in media and persuasive messages.

Code
01J22910
Duration
01 May 2010 → 28 February 2015
Funding
Regional and community funding: Special Research Fund
Research disciplines
  • Social sciences
    • Communication sciences
    • Journalism and professional writing
    • Media studies
    • Other media and communications
Keywords
new media experience advertising processing flow
 
Project description

The current research proposal aims to investigate and develop the underlying assumptions in existing theoretical frameworks with regard the working of media and persuasive messages that evoke a feeling of flow. The technological possibilities have increased nowadays extending the possibilities to absorb individuals even more within the media content. This makes the research about the flow mechanism very relevant.