Project

Influence of scarcity experiences on consumer behavior

Code
3E016512
Duration
01 October 2012 → 30 September 2016
Funding
Regional and community funding: Special Research Fund, Research Foundation - Flanders (FWO)
Research disciplines
  • Social sciences
    • Marketing
Keywords
resources scarcity risk
 
Project description

The influence of four sources of resource scarcity (time,space, food, and money) on (1) consumer behavior related to other scarcity domains, and (2) other outcome variables such as economic risk taking and tendency to compete, is investigated. A distinction is made between individual objective and subjective experiences of resource scarcity. Besides actual deprivation, feelin deprived may affect peoples’s behavior.