Research Explorer

Project

Nudging consumers towards healthier rice-based diets: Estimating the value of healthier rice varieties in the Philippines
Code
01W06120
Duration
01 October 2020 → 15 November 2025
Funding
Regional and community funding: Special Research Fund
Research disciplines
  • Social sciences
    • Health, education and welfare economics
    • Consumer behaviour
    • Market research
    • Micro-based behavioural economics
  • Agricultural and food sciences
    • Food sensory sciences
Keywords
Rice Food choice Philippines Experimental auction Nutrition interventions
 
Project description
 

Rice is integral in consumers’ diets in the Philippines. However, preference for polished white rice leads to micronutrient deficiency due to the milling process. We study how healthier rice varieties can be integrated into consumers’ rice-based diets through expert elicitation workshops, consumer surveys and experimental auctions. The results will aid policymakers in designing nutrition interventions towards healthier rice-based diets.