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Social sciences
- Public relations
- Communication management
- Persuasive communication
When companies operate in or near a living environment, their operations inevitable affect local residents and the community. That impact can be both positive (e.g., employment, local sourcing) and negative (e.g., health risks, pollution, odor nuisance). Through community engagement, companies ensure that the benefits of their presence in a community outweigh the burdens. That way, companies strive towards legitimacy. This project examines to what degree and in what ways Flemish companies actively engage in community relations, and how local residents of the densely populated Flanders deal with the companies in their backyard. Contrary to existing research, we will not focus on high-risk companies, but rather on those companies that effectively and on a daily basis impact their local community through odor nuisance, noise pollution, and/or traffic issues.