Research Explorer

Project

Brain-based pricing: een neurowetenschappelijke benadering
Acronym
Brain-based pricing
Code
178BL2416
Duration
01 October 2015 → 31 December 2019
Funding
Regional and community funding: IWT/VLAIO
Research disciplines
  • Social sciences
    • Biological and physiological psychology
    • Cognitive science and intelligent systems
    • Developmental psychology and ageing
  • Medical and health sciences
    • Neurosciences
    • Neurosciences
    • Neurosciences
Keywords
neurosciences
 
Project description
 

This PhD project aims (neuro) to conduct research to develop validated market research tools (in this case, reaction time tasks) that will allow to give concrete advice HINTS optimal selling price of a product / service. Importantly, this tool measuring preferences in an implicit manner (unlike questionnaires) will be useful in an online environment and will be extended to other areas within the market (e.g., market segmentation).