Code
01N04115
Duration
01 January 2015 → 30 April 2020
Funding
Regional and community funding: Special Research Fund
Promotor
Research disciplines
-
Social sciences
- Marketing
Keywords
soccer
Project description
Recently, US sportsteams started using models from yield management which lead to improved occupancy, higher revenues and cheaper tickets. These models, however, often estimate price- response functions with very basic models. The goal of this research is to develop advanced Bayesian models that will amplify the benefits of revenue management and to apply these in the context of Belgian soccer