Mediapunt has the ambition to become the reference point for media research in Flanders. Mediapunt wants to monitor and make media research in Flanders accessible to various stakeholders, such as policy makers, media professionals, researchers, students and other organisations with an operation focused on or related to media. To this end, Mediapunt actively engages in dialogue with policy and the sector.

Mediapunt is the Media Research Knowledge Centre funded by the Flemish government. The knowledge centre is a collaboration between four research groups, affiliated with three universities. Namely imec-SMIT-VUB, imec-mict-UGent, AMSoC-UA and M²P-UA. However, the research discussed at Mediapunt goes beyond these research groups. Mediapunt has the explicit objective of making media research from all Flemish knowledge institutions (such as universities and colleges) accessible.