Within the research group imec-mict-UGent (Media, Innovation & Contemporary Technologies), we cover a wide range of projects focusing on the transformation and platformization of the media industry, gaining a deeper understanding of the evolving media ecosystem, and identifying tensions between media behavior, media technologies, business models, and (geo)politics. To maintain an overview of all projects and ensure smooth processes, I choose to invest my core funding primarily in coordinating the research group and its many projects.