Person centricity (PEC) – defined as being responsive to people’s unique wishes and needs – is high on the agenda in healthcare services, due to its important benefits for patients, caregivers, and organizations. Although scholars and practitioners are convinced about the benefits and importance of PEC, there is still room for improvement. This can be due to multiple reasons: 1) the relationship between PEC and patient centricity (PAC) is not clear, 2) the conceptualization of PEC remains unclear, 3) due to its multidimensional nature, it remains difficult to measure PEC, and 4) there is a need to make PEC the norm in healthcare organizations. Service management can help organizations making the transition towards a more person-centric approach, since it has a long tradition of recognizing and managing that people have unique wishes and needs. To tackle the aforementioned challenges, this doctoral research aims to increase our understanding of PEC in terms of its (1) relationship with PAC, (2) conceptualization, (3) measurement, and (4) management from a service management perspective.