01 November 2022 → 01 May 2023
Federal funding: various
- Sports and leisure management
- Business-to-business marketing
Gambling Sport sponsoring Normalization Advertising Sports betting
This research project encompasses two parts:
(1) A systematic literature review of existing research on the impact of sport sponsoring by gambling companies.
(2) Two experimental studies on respectively the impact of shirt sponsoring and billboard sponsoring by gambling companies in sport.