Research Explorer

Project

Unethical consumer behaviour: the effect of impulse buying on unethical consumer behavior and the role of moral emotions in in-store communication to prevent shoplifting: experimental studies
Code
01D23312
Duration
01 October 2012 → 30 September 2016
Funding
Regional and community funding: Special Research Fund
Research disciplines
  • Social sciences
    • Marketing
Keywords
consumer behavior consumer ethics marketing
 
Project description
 

Study 1. Experimental studies (in lab and in stores), about the negative impact of impulse buying stimulation by retailers on consumer unethical behavior, via the impact of temporary sensation seeking. Study 2. Experimental studies (in lab and stores) about the impact of fear appeals using fines versus social punishment on consumer shoplifting behavior.