Code
01N01314
Duration
01 January 2014 → 31 October 2018
Funding
Regional and community funding: Special Research Fund
Promotor
Research disciplines
-
Social sciences
- Applied psychology
- Marketing
Keywords
consumer psychology
sustainable consumption
perceptual bias
Project description
Consumers fall prey to perceptual bias, leading to a discrepancy between perceived and actual sustainability of consumption choices. This project defines and tests (moderators of) the polarization effect, the polarity effects, and the negative footprint illusion.