Research Explorer

Project

Persuasion knowledge among children and youngsters with respect to new advertising formats.

Code
174V05611
Duration
27 October 2011 → 30 April 2012
Funding
Regional and community funding: various
Research disciplines
  • Social sciences
    • Communication sciences
    • Journalism and professional writing
    • Media studies
    • Other media and communications
Keywords
youngsters persuasion knowledge new advertising formats
 
Project description

In this project the advertising literacy among children and youngsters was measured for new advertising forms which are use in the digital world to reach these target groups. Beside measuring advertising literacy, the project examined which policy guidelines would be useful to increase the persuasion knowledge (cf. education, regulation, awareness campagnes).