Research Explorer

Project

Normativity or creativity? The use and perception of substandard language features in online consumer and corporate comments on social media
Code
01D07318
Duration
01 October 2018 → 30 September 2022
Funding
Regional and community funding: Special Research Fund
Research disciplines
  • Humanities
    • Language studies not elsewhere classified
    • Linguistics not elsewhere classified
    • Theory and methodology of linguistics not elsewhere classified
    • Other languages and literary studies not elsewhere classified
Keywords
perception-analysis accommodation Substandard language variation
 
Project description

Via corpus-based analysis and experimental research we investigate the presence and impact of substandard language characteristics (old and new vernaculars) in public positive and negative consumer comments and company responses on social media. We also investigate the effect of company accommodation in these contexts, taking into account the polarity of the message and the actual language characteristics.