"Museum in the Living" brings cycling heritage, which is often hidden in museums such as KOERS virtually into the living room. The principle is simple: what is shown on TV during a cycling race (a cyclist; a specific place such as a cobblestone sector or a climb) is synchronously linked to cycling heritage (the racing bike of this cyclist; historical photos of the Kemmelberg or a roadside cycling monument). This is shown in real time via a live feed on the KOERS website. This is made possible by expanding the collection's metadata with a geo-tag so that we can map them on the course of a competition and then synchronize them with the competition location on TV.