Project

The job choice process from a marketing perspective: Effects of the information processing context

Duration
01 October 2015 → 30 September 2020
Funding
Research Foundation - Flanders (FWO)
Promotor
Research disciplines
  • Social sciences
    • Work and organisational psychology
Keywords
job seekers decision making context effects consumer behavior/marketing
 
Project description

This doctoral project investigates whether and how context factors (i.e., job advertisements and job offers besides the target job ad and job offer) affect job seekers’ perceptions and decisions regarding the target job ad and job offer. The marketing and consumer behavior literature that offers useful insights regarding this topic, will be used as a base.